Business

“One-person operation” business: A booming business trend after the pandemic

Linh Do

June 5, 2025

The world has changed dramatically during the recession. Many people lost their jobs, changed their professions, or simply no longer wanted to depend on a company, colleagues, or any other complex system. The “1 person operating” model, also known as solo business, has been booming in many developed countries and is gradually spreading in Vietnam. Join GTG CRM to learn about the potential and how to exploit this trend in the article!

Sustainable growth – Effortless marketing with GTG CRM

One platform to streamline your entire marketing workflow for small and medium businesses!

1. “Solo business” – From global trend to survival choice

In the US, statistics show that more than 51 million people are running a one-person business model. In Vietnam, this number is also increasing rapidly, especially after the COVID-19 pandemic. Many people are starting to realize that they can start a business without a team or a large amount of capital. Reasons why this type of business is popular:

  • Initiative in time, work and income
  • Ability to control all business activities
  • Freedom to choose a job that suits personal values
  • Can start right away with just one clear professional skill

The solo business model is no longer an experimental movement, but has become a survival solution for many people in the context of economic fluctuations. Constantly changing technology and the increasing need for independent living are the main reasons for this change.

2. Industries suitable for the "1-person operation" model

The good news is that you don't have to be too excellent, you don't have to do everything. As long as you have a clear professional skill, you are qualified to start. Here are some of the prominent fields that thousands of people are choosing to develop their one-person business model:

  • Design & technology: If you know how to design websites, make landing pages, create personal brands or have UI/UX skills, you can absolutely provide services to individual customers and small businesses
  • Writing & digital content: From writing marketing content, PR articles, sales emails to editing ebooks or video scripts, this is a field with very high demand and is completely suitable for independent workers
  • Marketing & advertising: With a background in marketing knowledge or the ability to run ads, build sales funnels, and consult on digital strategies, you can provide consulting services, deploy and monitor campaign effectiveness
  • Teaching & consulting: Online courses, training 1:1, small group coaching or psychological, health, career consulting, all are forms of personalized services that can be operated alone
  • System installation & process optimization: If you are good at technology, have the ability to set up software, optimize management systems, automate processes... then this is the opportunity to turn your skills into valuable products or services

3. Advantages of the "1 person - 1 system" model

The attractiveness of this business model lies not in scale but in flexibility, efficiency and scalability. When you own everything, you also optimize costs and speed of decision making:

  • Low operating costs: No need to rent an office, staff or complicated management
  • Make decisions quickly: You don't need meetings, don't need to ask for opinions, you have complete control
  • Flexible and easy to experiment: You can change direction, try new ideas without having to spend time adjusting the whole system
  • Focus on expertise: Instead of spending time managing others, you can focus on the work you do best

4. GTG CRM – A system for solopreneurs

GTG CRM is a platform developed specifically for small businesses, startups and independent workers. With AI integration technology and available optimization processes, you can operate a complete business model without hiring anyone:

You can create a sales landing page easily, without programming

Landing page library with many fields at GTG CRM platform

Landing page library with many fields at GTG CRM platform

You can automate sending emails and messages according to the customer journey

You can create automated email sequences to deploy Marketing activities

You can create automated email sequences to deploy Marketing activities

You can manage customer data, classify, store, and provide after-sales care

Easily classify customers according to customer journey with GTG CRM

Easily segment customers by customer journey with GTG CRM

You can track advertising campaign effectiveness, buyer behavior

You can track advertising campaigns from channels on one GTG CRM platform

You can track advertising campaigns from channels on one GTG CRM platform

Schedule and manage social media content from a single platform

Save hours of content production with the GTG CRM platform

Save hours of content production with the GTG CRM platform

5. Conclusion

The “1-person operation” business model will not only be a temporary trend but also become an inevitable part of the modern service economy. However, without a support system, it is easy to be overloaded and miss out on growth opportunities. GTG CRM is an All-in-One platform that helps individuals start up businesses without the need for a technical team or a large budget. Sign up for a FREE trial of GTG CRM 14 today to start your independent business journey in a professional, lean and sustainable way!

avt

Linh Do

Content Manager

- from the team GTG CRM

Linh Do has 05 years of experience accompanying and providing the latest information, trends and knowledge about Business, Marketing and Sales for Startups. With a systematic mindset and deep understanding of the journey of building a business, Linh Do has helped 50+ Startups develop their brands and optimize business efficiency.

Ready to Grow with GTG CRM

14-day FREE trial
Full features
No credit card required

© 2024 GTG CRM