1. Why is CRM the “heart” of every growing business?

Many people still mistakenly believe that a good product is enough. In fact, customers can forget you very quickly if you do not maintain interaction with them. A Customer Relationship Management (CRM) system was born to solve exactly the above problems:

1.1. Every sustainable strategy starts with customer data

To personalize the experience, retain customers for a long time or optimize marketing strategies, all require an accurate and complete customer data platform. When your business grows and is managed solely by memory, you will face the following worrying risks:

• Missing potential customers: Messages, comments on Facebook or Email are easily forgotten, not responded to promptly
• Forgetting to take care of old customers: There is no reminder system to interact again after customers make a purchase, significantly reducing the rate of them coming back next time
• Sending the wrong message, at the wrong time: Confusing new customers with VIP customers, sending irrelevant advertising content that is annoying and reduces brand reputation

1.2. Take care of the right people, at the right time, with the right content

To achieve maximum efficiency in customer care, businesses need to apply the "proper care" strategy. This includes three core elements: Target the right people, at the right time, and with the right content:

Target the right people:

• Clearly define the target audience for each campaign or message
• Segment customers based on behavior, interests, purchase history, or other criteria to personalize content
• Use CRM data to understand who each customer is and what they need

Target the right time:

• Send messages when customers are most likely to engage (e.g., after a purchase, when a birthday is approaching, or when they show signs of interest in a product)
• Set up automated sequences that trigger based on customer behavior (e.g., welcome emails upon signup, abandoned cart reminders)
• Avoid sending too many too many messages annoy customers.

Take care of the right content:

• Personalize the content of messages, emails, or offers to suit each customer's interests and needs
• Provide useful information, solve a problem, or bring real value to customers
• Make sure the content is clear, concise, and has a specific call to action if necessary
• Use language and tone appropriate to the customer audience

1.3. Retaining old customers is much cheaper than finding new ones

Typically, the cost of attracting a new customer can be 5 to 7 times higher than maintaining an old one. Meanwhile, customers who have shopped or used your services before are more likely to return if they feel cared for and appreciated. Here are some ways to build strong relationships with this group of customers:

• Remember their preferences and purchase history: Use data from your CRM to capture the products they have purchased, the types of services they are interested in, or even their birthdays
• Personalize messages: Send emails, text messages, or notifications that are tailored to each person's interests and needs. For example, suggest complementary products to an item they have purchased, or notify them of promotions for products they have viewed but not purchased
• Use first names: Always address them by their first name in all communications to create a sense of closeness and care

2. GTG CRM: Not just storing information, but a smart business assistant

GTG CRM does more than just store information, it provides you with a smart system to understand, classify, care for, retain and convert customers. This is a powerful assistant that helps SMEs automate customer nurturing steps while still maintaining the personalization factor - What makes the difference in the experience:

2.1. Understand each customer like a close friend

To build a strong and effective relationship with customers, it is important to understand them deeply like a close friend. GTG CRM helps you do this by providing a visual customer profile where you can see their entire interaction history, including:

• How many people reached you
• Who clicked on the links you provided
• What device did they find you on (e.g. Mobile, Desktop)

2.2. Automatically take care of everyone

Don't let manual work exhaust you! GTG CRM is designed to take the burden off your shoulders, allowing you to set up fully automated customer nurturing scenarios based on their behavior. You can plan a series of important actions such as:

• Sending holiday greeting emails: This is a way to stay connected and show your care, keeping your brand top of mind for customers
• Scheduling posts for platforms: This helps you maintain a presence, provide value, and engage with past customers on social media channels
• Sending birthday greetings with special discount codes, creating a personal touch and encouraging them to come back

2.3. Flexible for any business model

Whether you are in the clothing business, running a spa, managing an English center, or working in real estate, GTG CRM is flexible enough to perfectly suit your unique needs. The system allows you to:

• Create custom information: You can add unique information specific to your industry. For example, for a spa, you can add a customer's "Skin Type" section. For an education center, you can add a "Course of Interest" section
• Manage and classify customers most accurately: Ensure the process of managing and classifying customers is accurate and detailed, helping you better understand each customer segment

3. Conclusion

In business, trust is priceless. When you have data, know how to nurture customers at the right time, and create a consistent experience, you not only sell, but also build trust. Trust turns one-time customers into loyal fans, then enthusiastic referrals. With GTG CRM, you have the tools to turn every interaction into a lasting relationship, helping you grow smart and save in a volatile market. Try GTG CRM for FREE today!