Challenges of running a small business in the digital age

Digital entrepreneurship offers many opportunities with many accessible tools and knowledge. However, operating is not easy: Customers have high expectations, the market is constantly changing, and costs are constantly increasing. Operating effectively is a matter of survival, and below are common barriers that startups often encounter:

Limited resources, increasingly complex work

When starting or running a small business, most individuals or teams face limited resources, from human resources, finance to time. In the early stages, it may be possible to do everything yourself, but as you scale, you may find yourself overwhelmed and unable to maintain long-term effectiveness by taking on too many tasks:

• Writing and managing content
• Customer care and support
• Running ads and marketing
• Order processing and logistics
• Monitoring and analyzing overall performance

Disjointed tools, messy data

A common problem is that small businesses often use too many disjointed tools. Each tool solves part of the problem, causing data to be scattered. As a result, you can easily miss potential customers, take care of them at the wrong time, or send the wrong message.

Unable to measure effectiveness, decisions based on feelings

Without a central system to collect and analyze data, all decisions are almost based on intuition. This makes it difficult to evaluate performance and optimize resources. The result is wasted budget and missed opportunities to improve business performance:

• Unable to evaluate advertising performance
• Unable to know which emails are converting
• Unable to distinguish high-value customer groups

Easily exhausted, difficult to expand

Without a system, you also have to "stick your head to work" all day. Spending all day handling trivial tasks:

• No standardized process for operation
• Unable to delegate work to others
• Unable to determine which tasks need priority

This situation, if prolonged, will make you lose motivation, easily burn out, and make it difficult to scale when needed. It is also the most silent but dangerous reason why many small businesses stop before they have time to grow.

GTG CRM: "A powerful assistant" that turns complex operations into simple ones

GTG CRM is a solution specifically for startups and small businesses, helping to integrate all core operations. This helps business people save time on management and make more accurate decisions, instead of dealing with daily affairs, specifically as follows:

Unify all activities

GTG CRM brings outstanding value by integrating the entire business operation process into a single platform, helping to simplify work and improve efficiency. GTG CRM helps you create Landing Pages, Email Marketing, multi-channel messaging, customer management and Marketing in one platform.

You can do it all in a single interface, helping to reduce operation time and avoid errors due to data asynchronization.

Automation saves time & costs fee

GTG CRM offers a distinct advantage to small businesses through its powerful automation capabilities, which help optimize customer engagement processes. Thanks to its intelligent features, the system allows for high performance, personalized customer experiences, and cost savings:

• Set up automated execution processes: Build smart customer care flows with GTG CRM's built-in email templates
• Intelligent content suggestions using AI: Suggest relevant content, helping create compelling messages without the need for a large team

Data-driven decision making

Instead of relying on gut feelings, business decision making Today, clear data is required. GTG CRM provides an intuitive reporting system, helping you track the effectiveness of each advertising campaign:

• Track the effectiveness of each advertising campaign: Provide data on advertising performance, helping to determine which campaigns bring the best results, thereby allocating a reasonable budget
• Measure email open rates: Track the rate of recipients opening emails and interacting, helping to evaluate the effectiveness of email content, optimize sending time and increase customer reach
• Evaluate the performance of posted content: Analyze the level of interaction of social media posts, helping businesses understand customers and refine content strategies

Conclusion

Many small businesses are hesitant about technology because of concerns about high costs and difficulty in use, GTG CRM is the solution. Instead of multiple separate software, you only need a single platform, full of features and easy to use at a very reasonable cost, suitable for even those who are not too tech-savvy.