1. Challenges of running a small business in the digital age

Digital startups offer many opportunities with easy-to-access tools and knowledge. However, operating is not easy: Customers have high expectations, the market is constantly changing, and costs are constantly increasing. Operating effectively is a matter of survival, and here are the common barriers that startups often encounter:

1.1. Limited resources, increasingly complex work

When starting or running a small business, most individuals or teams face limited resources, from human resources, finance to time. In the early stages, it may be possible to do everything yourself, but as you scale, you may find yourself overwhelmed and unable to maintain long-term effectiveness by taking on too many tasks:

• Writing and managing content
• Customer care and support
• Running advertising and marketing
• Order processing and logistics
• Monitoring and analyzing overall performance

1.2. Disjointed tools, messy data

A common problem is that small businesses often use too many disjointed tools. Each tool solves part of the problem, causing data to be scattered. As a result, you can easily miss potential customers, nurture them at the wrong time, or send the wrong message.

1.3. Unable to measure effectiveness, decisions are based on intuition

Without a central system to collect and analyze data, all decisions are based on intuition. This makes it difficult to evaluate performance and optimize resources. The result is wasted budget and missed opportunities to improve business performance:

• Unable to evaluate advertising performance
• Unable to know which emails are converting
• Unable to distinguish high-value customer groups

1.4. Easily exhausted, difficult to scale

Without a system, you have to "stick your head to work" all day. Spending all day handling trivial tasks:

• No standardized process for operation
• Unable to delegate work to others
• Unable to determine which tasks need priority

This situation, if prolonged, will make you lose motivation, easily burn out and make it difficult to scale when needed. It is also the most silent but dangerous reason why many small businesses stop before they have time to grow.

2. GTG CRM: "A powerful assistant" that turns complex operations into simple ones

GTG CRM is a solution specifically for startups and small businesses, helping to integrate all core operations. This helps business people save time on management and make more accurate decisions, instead of handling daily affairs, specifically as follows:

2.1. Unify all activities

GTG CRM brings outstanding value by integrating the entire business operation process into a single platform, helping to simplify work and improve efficiency. GTG CRM helps you unify Landing page, CRM, email marketing, messaging and Marketing in one platform.

You can do it all in a single interface, helping to reduce operation time and avoid errors due to data asynchronization.

2.2. Automation saves time & money

GTG CRM gives small businesses a distinct advantage through powerful automation, which optimizes the customer interaction process. Thanks to its intelligent features, the system allows for high performance, personalized customer experiences and cost savings:

• Automate email scripts: By using GTG CRM's available Email Templates and scheduling them to send according to plans, you save time and increase conversions
• Smart content suggestions with AI: Suggest relevant content, helping to create engaging messages without the need for a large team
• Personalize customer experiences: Tailor content to customer interactions to build loyalty

2.3. Data-Driven Decision Making

Instead of relying on gut feelings, today's business decision making requires clear data. GTG CRM provides an intuitive reporting system, helping you track the effectiveness of each advertising campaign:

• Track the effectiveness of each advertising campaign: Provide data on advertising performance, helping to determine which campaign brings the best results, thereby allocating a reasonable budget
• Measure email open rates: Track the rate of recipients opening emails and interacting, helping to evaluate the effectiveness of email content, optimize sending time and increase customer reach
• Evaluate the performance of posted content: Analyze the level of interaction of social media posts, helping businesses understand customers and refine content strategies

3. Conclusion

Many small businesses are afraid of technology because of concerns about high costs and difficulty of use, GTG CRM is the solution. Instead of many separate software, you only need a single platform, full of features and easy to use at a very reasonable cost, suitable for even those who are not too tech-savvy. Experience 14 days FREE with GTG CRM today to feel the difference.