1. Why do marketing and sales need a solid system?

To truly optimize efficiency and ensure sustainable growth, businesses need a solid foundation for marketing and sales activities. Here are the reasons why you need to urgently build a Marketing system for your business:

1.1. If Marketing is done in a fragmented way, data will be disjointed and out of control

When Marketing activities are carried out through many tools, data becomes fragmented and lacks synchronization. As a result, businesses find it difficult to measure effectiveness, often falling into a state of "busy but no results".

1.2 Without a system, everything depends entirely on humans and is prone to risks

Manual operations may be flexible at first but are prone to risks when the business expands. The lack of a system increases errors, managers always feel overloaded, and it is difficult to control efficiency.

1.3 The system makes measuring, optimizing, and scaling the business easier than ever

When customer behavior is recorded throughout a platform, businesses can easily accurately evaluate campaigns and optimize budgets in a timely manner. Having a system helps you easily identify which channels are effective, which campaigns bring in the most conversions, or when to boost sales.

2. Suggestions for 06 ways to build an optimal Marketing & Sales system with GTG CRM

An effective system not only helps you manage customers better, but also creates a closed sales marketing flow that is easy to operate and easy to replicate. Below are 06 ways that GTG CRM helps businesses build a solid foundation for growth:

2.1. Method 1: Attract potential customers with SEO-standard landing pages

In the journey to attract and convert potential customers, there are many channels for businesses to attract leads from Facebook, Google, chatbot ads to websites or emails. However, landing pages are still the best choice if you want to maximize efficiency and proactively control the customer journey. With GTG CRM, you can easily create SEO-standard landing pages without knowing how to code:

• Intuitive drag-and-drop interface
• Page templates for each goal (Product launch, promotion, registration,...)
• Automatically save information to CRM when customers interact

In addition, the landing page also has built-in Pixel, Analytics and data collection forms to help you attract the right people and measure the effectiveness of each campaign accurately.

2.2. Method 2: Create engaging content with AI

In an age of information overload, content is what keeps customers coming back, regardless of the channel they come from. If your content isn’t engaging enough in the first few seconds, you’re missing out on the chance to convert traffic into revenue. GTG CRM integrates an AI content writing assistant, supporting users to create social media posts and advertising content by industry.

Just enter basic information, you have quality articles to use immediately or edit quickly. Thanks to that, businesses can maintain a regular posting schedule without spending a lot of time or staff.

2.3. Method 3: Run effective multi-channel advertising

In addition to attractive content and professional destinations, advertising is a way for you to reach the right customer base. Advertising is only effective when it is the Right person - Right time - Right message. GTG CRM helps businesses deploy Facebook and Google Ads campaigns on a single platform, you can:

• Set up budgets, schedules and target audiences easily
• Track metrics (Cost, clicks, real-time conversion rates, etc.)
• Suggest optimized ad templates and content based on previous performance data

The advantage is that you don't need to switch between multiple platforms or complex managers. All are integrated on GTG CRM so that non-technical people can still use it.

2.4. Method 4: Manage potential customers in a focused & systematic way

Collecting data is one thing, managing effectively and not missing potential customers is important. GTG CRM's CRM feature helps you:

• Record access behavior, source, interaction history
• Tag and group customers: filled out form, opened email, inboxed,...
• Set up pipeline according to each sales stage: Not contacted - Consulting - Closed - Need to take care of again
• Authorize the person in charge of each customer to ensure no lead is missed

2.5. Method 5: Nurture leads with automated emails

Most customers do not buy the first time they see a product. That's why automated email marketing remains an effective lead nurturing tool, especially when combined with the right content and timing. GTG CRM helps you set up automated email sequences based on specific behaviors:

• Signed up but didn't open the email
• Opened 2+ times but didn't respond
• Visited the landing page but didn't fill out the form

You can use the email templates available in GTG CRM's library. Additionally, you can set up automated sending sequences that still feel personalized, creating a “personalized” feel. This is key to cultivating trust and driving action.

2.6. Method 6: Maintain seamless interactions with omnichannel

Customers don’t just interact once. Keeping in touch throughout is what keeps them coming back. GTG CRM centralizes messages from channels like Facebook, Google, LinkedIn into one place, tied to each customer profile. You can:

• Reply quickly, don’t miss a message
• Personalize responses based on interaction history
• Create a seamless, consistent experience at every touchpoint

3. Conclusion

In the context of constantly changing customer behavior, a closed marketing and sales system is no longer an option but a mandatory condition for sustainable development. GTG CRM helps simplify the Marketing process, helping businesses grow quickly, with limited resources. Sign up for a FREE 14-day GTG CRM trial today!