Guideline

From “Good” to “Excellent”: Optimize Google Ads with GTG CRM's AI

Alex Pham

June 5, 2025

1. Running Google Ads Shouldn’t Be Like Running Another Business

Running and managing Google Ads can feel like a daunting task. From switching between tabs, creating audiences, tracking conversions, and managing budgets, it’s easy to get overwhelmed.

Small business owners, agencies, and marketers often spend hours bouncing between spreadsheets, browsers, and Google Ads. You start with Google Ads. You can create a simple campaign, but get lost in confusing dashboards and murky metrics.

To make matters worse, your most valuable asset—your customer data—is in your CRM, while your advertising lives somewhere else. That gap is costing you leads, sales, and control.

But it doesn't have to be this hard.

What if you could create, run, and optimize Google ads right from your GTG CRM dashboard with AI support? And best of all: your ads always scored Good or Excellent Ad Strength?

2. Why Your Ad Campaigns Aren't Seamless and Will Negatively Impact Your Budget

When your ads aren't linked to your CRM, you have to do everything manually. Export your contact lists, assign your target audience, track your conversions. All of this is time-consuming and error-prone.

By the time you figure out what’s working (or not), your budget is already gone.

Every minute you spend switching between tabs and Google Ads is a minute not to be wasted. Every out-of-sync customer is a missed sale. Every misaligned campaign is a loss of budget, effort, and trust.

That’s why we created the Google Ads integration in GTG CRM, along with AI SEO copywriting support so you can stop “fumbling around the platform” and start generating positive results in just one dashboard.

3. GTG CRM + Google Ads: AI Powered - All In One Dashboard

With GTG CRM's Google Ads integration, running high-performing ad campaigns has never been easier. From AI-powered content generation, targeting, to performance tracking. All in one place.

What can you do right on the GTG CRM dashboard?

  • Create AI-powered Headlines, Descriptions, and Keywords to help your ads stay Good or Excellent
  • Track metrics like Impressions, Clicks, CTR, CPC, and Budget,... in real time
  • Track performance by device to know the exact click source
  • Visual charts show advertising trends over time
  • Manage ads from A-Z without leaving GTG CRM

Whether you're running just one campaign or managing dozens, GTG CRM gives you maximum control and transparency, without the hassle of mixed.

Have you got a pipeline of leads? Now it’s time to convert them into real customers, faster, smarter, with the help of GTG CRM’s AI.

4. Step-by-Step Guide: How to Achieve “Excellent” Ad Strength with GTG CRM’s AI?

Step 1: Log in to GTG CRM

Access your GTG CRM account (it’s free). Everything you need is right in the left toolbar.

Step 2: Choose a connection platform

Go to Marketing, select Campaigns, then click the Create Campaign button in the upper right corner of the screen.

Select Search Ads (Google Ads) → Click Next → Connect Google account.

After successful connection, a notification will appear at the top of your screen.

Step 3: Campaign settings

Select advertising account

Enter campaign name

Attach landing page (use available template or manually enter page URL web)

Select the device you want to display your ad on

Step 4: Enter keywords

You can manually enter keywords or click AI suggest keywords

Select region and language

Insert individual keywords or click Insert top keywords

Select Match type

Enter Negative keywords (if any)

Step 5: Enter ad content

Upload your business logo

You can fill in Headlines and Descriptions or click AI generates Headline and Description for AI to help create SEO-friendly content

Enter sitelinks

Preview the actual ad interface

Step 6: Select target audience

Set region and language

Select age, gender, and income level

Step 7: Set budget and ad schedule

Select bidding strategy and budget

Set maximum CPC, start date, end date, and display time frame

Step 8: Publish and manage ads

Easily turn ads on/off

Quickly view parameters: running date, account account, ad type, impressions, clicks, CTR, CPC, cost

Track performance by device

See a summary of your overall results in one screen

5. Go beyond ads: Explore more of GTG CRM's features

GTG CRM is more than just a post scheduler. This is a comprehensive ecosystem, including:

  • Landing Page Templates: Professional sales landing pages
  • Email Builder: Prepare marketing emails
  • Social Posting: Posting on social networks with AI to generate SEO-standard content
  • Ad Campaign Running: Running effective ads, integrating AI to generate SEO-standard content
  • Automatic CRM: Managing and classifying leads automatically
  • Omni-channel Messaging: Multi-channel chat on a single page
  • Live Chat: Live chat function plugged directly into the website

You don't need to open 10 tabs at once anymore - everything in a single platform.

6. Conclusion: Smart Ads - Superior Results

Managing Google Ads doesn’t have to be such a drain on your time, energy, or budget. With GTG CRM, you no longer have to guess or struggle with disparate tools.

GTG CRM’s AI Ad Supporter helps you create ads not only faster, but smarter. No more copywriting fatigue. No more trial and error.

Just high-quality campaigns - built right into the CRM, with all your customer, audience, and results data clearly visible.

Try GTG CRM for free today and see your ad scores go from “Fair” to “Good” and “Excellent” with just one click.
avt

Alex Pham

Content Director

- from the team GTG CRM

I don't just write, I breathe life into digital stories.

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