Marketing

Discover 5 effective marketing strategies for small businesses to increase sales

Hoc Tai

June 5, 2025

Online Marketing is becoming the key for small businesses to compete in a challenging market. With limited budget and resources, how can you stand out and grow sustainably? In this article, GTG CRM will share 5 essential Online Marketing strategies, helping small businesses optimize costs, attract customers and increase sales.

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1. Why do small businesses need breakthrough Online Marketing?

According to Google Consumer Insights (2025), more than 70% of Vietnamese consumers search for information online before making a purchase, which is why Online Marketing is important. However, many small businesses struggle for a number of reasons:

  • Limited budget: High advertising costs but low efficiency
  • Lack of expertise: No team to manage complex campaigns
  • Fierce competition: Big brands dominate the market

2. Suggested 5 essential Online Marketing strategies with GTG CRM

In an era where consumers have hundreds of options with just a swipe of the screen, it is no longer a matter of luck for small businesses to stand out and attract the right customers. Below are 5 Online Marketing strategies that you can completely implement step by step in a systematic and easy way with the support of GTG CRM:

2.1. Strategy 1: Leverage the power of SEO-standard landing pages

An SEO-optimized landing page not only attracts customers but also increases conversion rates. According to statistics, more than 60% of Vietnamese users access the internet via mobile phones (Source: We Are Social, 2025), so the landing page needs to be mobile-friendly. With the Landing Page Builder solution from GTG CRM, you can:

Create a professional landing page in just a few minutes with available templates

Just enter a simple command, the system will provide suitable templates

Just enter a simple command, the system will provide suitable templates

Optimize SEO with standard keywords, titles, and meta descriptions

Automatically suggest keywords, titles and standard meta descriptions

Automatically suggest keywords, titles and standard meta descriptions

Responsive interface design, fast loading, enhances user experience

Friendly interface, full of necessary features for promotion

Friendly interface, full of necessary features for promotion

2.2. Strategy 2: Mass production of content in a flash with the help of AI

Impressive and quality content is the key to attracting and retaining customers. AI Content Co - a pilot solution from GTG CRM that helps you:

Write ads or social media posts in seconds

AI writes posts according to the commands you enter

AI writes posts according to the commands you enter

Create content suitable for each platform (Facebook, LinkedIn) with attractive titles and CTAs suggested by AI

AI helps you create content suitable for the LinkedIn platform

AI helps you create content suitable for the LinkedIn platform

2.3. Strategy 3: Multi-channel advertising to optimize ROI

Running ads on multiple platforms like Facebook and Google is often time-consuming and difficult to measure. GTG CRM's Multi-Channel Advertising feature helps you:

  • Integrate multi-channel advertising on one platform and track performance in real time
  • AI suggests keywords, target audiences, and budget allocation to optimize ROI
  • Increase conversion rates (CR) by up to 90% with smart data analysis
Connect advertising accounts from social media channels easily

Connect advertising accounts from social media channels easily

2.4. Strategy 4: Nurture customers with automated emails

Taking care of customers after the initial interaction is the key to building loyalty and maintaining your position in the hearts of customers. GTG CRM Email Automation will help you:

  • Send welcome emails, thank you emails, or personalized offers automatically
  • Set up email scenarios based on customer behavior
  • Increase customer retention rates
Create Email from available templates from GTG CRM library

Create Email from available templates from GTG CRM library

2.5. Strategy 5: Build sustainable communities on social media

Gen Z and Gen Alpha are audiences that love brands with strong communities and relatable content. Therefore, GTG CRM's Social Hub helps you:

  • Manage and post on multiple platforms (Facebook, Linkedin, Youtube) from one interface
  • Create content quickly with countless ideas focused on brand stories (environmental protection, community support)
  • Analyze interactions to optimize posting times
Easily manage posts on all platforms

Easily manage posts on all platforms platform

3. Conclusion

Increasing sales for small businesses is no longer difficult with GTG CRM - Comprehensive Marketing platform integrated with AI to help you create content, manage multi-channel advertising, automated email marketing, SEO-standard landing pages and more easily and at a reasonable cost. Try GTG CRM for 14 days FREE to break through sales!

avt

Hoc Tai

Marketing Executive

- from the team GTG CRM

Hoc Tai has 02 years of experience in the field of Marketing, specializing in building and implementing lean and effective Marketing strategies for Startups. With a practical mindset and the ability to optimize resources, Hoc Tai has accompanied many startup projects in enhancing brand awareness and promoting sustainable growth.

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