The Challenge of Multi-Channel Advertising for Small Businesses

Advances in technology and changes in consumer behavior have made advertising more complex. Small businesses often face challenges such as:

• High costs, low efficiency: Advertising budgets are wasted due to targeting the wrong audience or content that is not engaging enough
• Lack of time and expertise: Tracking and optimizing each campaign requires time and skills that many small businesses do not have
• Asynchronous data: Managing multiple channels makes it difficult to analyze effectiveness
• Lack of engaging content: Lack of content that matches customer insights leads to low conversion rates

Guide to using AI in advertising optimization with GTG CRM

In an era where data and technology are reshaping the entire way businesses reach customers, applying AI to advertising is no longer an option, but a must essential to stay ahead. Here are 3 steps to using AI from GTG CRM to address these challenges and maximize your advertising campaign:

Step 1: Connect multi-channel accounts

Starting an effective advertising campaign starts with centralized management. With GTG CRM's solution, you can:

• Quick sync: Connect Facebook Ads and Google Ads accounts with just a few clicks
• Easy ad setup: The system allows you to select audiences, targets, allocate budgets, select keywords,... quickly on a centralized platform

Step 2: AI suggests keywords and attractive advertising content

Content is the core factor to attract customers. GTG CRM's AI helps you:

• Write content: Create titles, descriptions, and ad content suitable for each industry, increasing the ability to attract
• Suggest quality keywords: The AI tool suggests suitable keywords with costs for Google Ads, helping ads display to the right target audience

For example: An ad for a fashion store might have AI suggest a headline like: “Shop for fashion – Get 20% off today!” and keywords like “women’s fashion 2025” or “cheap clothes”.

Step 3: Track and analyze multi-channel performance

Understanding your ad’s performance is key to improving your strategy. GTG CRM Dashboard provides:

• Detailed reporting: Track ROI, engagement rates, and key metrics on each channel
• Customer behavior analysis: Identify potential customer behavior to optimize campaigns in real time

Conclusion

Saving costs, increasing conversion rates and controlling the customer journey are important for small businesses to grow sustainably. Don't let your budget continue to "burn" without efficiency. With GTG CRM, optimizing multi-channel advertising is no longer complicated.