1. Challenges of running multi-channel advertising for small businesses

The development of technology and changes in consumer behavior have made advertising more complicated. Small businesses often face challenges such as:

• High costs, low efficiency: Advertising budgets are wasted due to targeting the wrong audience or unattractive content
• Lack of time and expertise: Tracking and optimizing each campaign requires time and skills that many small businesses do not have
• Asynchronous data: Managing multiple channels makes it difficult to analyze effectiveness
• Lack of engaging content: Lack of content that matches customer insights leads to low conversion rates

2. Guide to using AI to optimize advertising with GTG CRM

In an era where data and technology are reshaping the entire way businesses reach customers, applying AI to advertising is no longer an option, but a necessity to stay ahead. Here are 04 steps to use AI from GTG CRM to solve the above challenges and help your advertising campaign achieve maximum efficiency:

2.1. Step 1: Easily connect advertising accounts

Starting an effective advertising campaign starts with centralized management. With GTG CRM solution, you can:

• Quick sync: Connect Facebook Ads and Google Ads accounts with just a few clicks
• Automatic data recognition: The system automatically analyzes current campaigns, budgets, and keywords in use

2.2. Step 2: AI suggests keywords and attractive ad content

Content is the core element to attract customers. GTG CRM's AI Content Co-pilot helps you:

• Write standard CTA content: Create titles, descriptions, and ad content suitable for each industry, increasing the ability to attract
• Suggest quality keywords: AI tool analyzes keywords for Google Ads, helping ads display to the right target audience
• Optimize by platform: Content is optimized specifically for Facebook, Youtube, LinkedIn

For example: An ad for a fashion store might have AI suggest a headline like: “Shop trendy – Get 20% off today!” along with keywords like “women’s fashion 2025” or “cheap clothes”.

2.3. Step 3: Optimize your campaign with up to 90% efficiency

GTG CRM’s AI not only creates content but also helps optimize your campaign in real time. Specifically as follows:

• Continuous performance analysis: Identify which ad groups are underperforming and recommend immediate improvements
• Smart Adjustments: Automatically suggest changes to budget, target audience, or ad placement to increase click-through rate (CTR) and conversion rate (CR)

2.4. Step 4: Track and analyze multi-channel performance

Understanding advertising performance is key to improving your strategy. GTG CRM Dashboard Provides:

• Detailed Reporting: Track ROI, Engagement Rates, and Key Metrics on Each Channel
• Customer Behavior Analysis: Identify Potential Customer Behavior to Optimize Campaigns in Real-Time
• Improvement Suggestions: Based on data, AI suggests campaign adjustments to increase conversions

3. GTG CRM – All-in-one solution for smart advertising

GTG CRM is a comprehensive Marketing support platform, helping businesses optimize marketing strategies, automate processes and promote sustainable growth with smart features such as:

• Landing Page Builder: Create SEO-standard landing pages, mobile-friendly, increase conversions
• AI Content Co-pilot: Write SEO-standard advertising and blog content, optimized for TikTok, Facebook
• Multi-channel advertising: Synchronize Facebook, Google Ads, AI optimizes ROI, increases conversion rates up to 90%
• Email Automation: Automate personalized emails, increase customer retention
• Social Hub: Manage and post on Facebook, Youtube, LinkedIn at one place where
• Data analysis: Dashboard reporting ROI, customer behavior, suggestions for improvement
• Smart chatbot: 24/7 support, WhatsApp integration, accelerated conversions

4. Conclusion

Saving costs, increasing conversion rates and controlling the customer journey are important for small businesses to grow sustainably. Don't let your budget continue to "burn" without being effective. With GTG CRM, optimizing multi-channel advertising is no longer complicated. You can get started today with a 14-day free trial!