Why is customer data "gold" in sales?

In a fiercely competitive business environment, sales is not just about introducing products, you need to answer the questions: Who are customers? What do they need? What is their shopping behavior? This is when customer data shows its value

Steps to effectively analyze customer data with GTG CRM

Collecting and analyzing customer data can become complicated without the right tools. To simplify this process, you need to perform each analysis step effectively and systematically.

Step 1: Build a unified data platform

A solid foundation for any successful strategy is to have a complete and scientifically organized data source. To achieve this, you need to proactively collect and centralize all customer information from many different channels into one place:

• Customer data: All customer information left from Landing Page, Live Chat,... is automatically collected to CRM, to conversations and information from advertising campaigns.
• Centralize customer profiles: Instead of fragmenting information across many platforms, you need to gather all data about each Lead and customer into a single profile.

This is where GTG CRM's detailed customer data centralization comes in, ensuring all your information is tightly managed and easily accessible.

Step 2: Evaluate and segment your customers

Once your data is centralized, you can turn that information into insightful conclusions that help you pinpoint exactly who your best prospects are and what sales opportunities are waiting.

• Smart customer segmentation: Easily classify customers into different groups (VIP customers, potential customers, old customers...) based on each source that customers come from
• Lead evaluation: Evaluate the potential level of each Lead through their interactions, the sales team will immediately know which "hot leads" need to be contacted immediately, optimize time and increase the chance of closing the deal

To optimize this process, you can take advantage of GTG CRM's automation and audience customization features, helping you quickly identify and focus on the highest value Leads.

Step 3: Measure & Continuous Optimization

To ensure that your sales strategies are delivering the best results, you need to continuously monitor and optimize performance. This goes beyond identifying opportunities and includes accurately assessing implemented activities and making timely adjustments by:

• Create detailed performance reports: Give you a visual view of the performance of each salesperson, each campaign, or each stage in the sales funnel
• Analyze campaign performance: Based on the collected data, you can accurately evaluate the effectiveness of marketing campaigns and reallocate budgets more intelligently

All of these in-depth and detailed analyses are provided by GTG CRM, helping you always have a comprehensive and in-depth view of every aspect of your sales performance.

Conclusion

Customer data is gold and exploiting it effectively is vital for growth. With GTG CRM, you can easily collect multi-channel data, analyze golden opportunities and optimize performance continuously. Don't let valuable data go to waste.