1. When advertising to the wrong people, everything is meaningless

Many businesses have spent tens of millions of dong on advertising campaigns but still do not bring about corresponding conversion results. The problem often lies in targeting the wrong audience, causing the advertisement to not reach the right people with real needs. Here are some typical signs that your advertising campaign is going in the wrong direction:

• High advertising costs but low conversion rates
• Clicks but no orders
• Lack of ability to distinguish between real potential customers and those who are just “looking around”
• Spending a lot of time, money and human resources but not creating clear results

To achieve high advertising efficiency, the core is not only the budget or creative ideas, but also the construction of accurate customer portraits based on real data, not emotions.

2. What is a customer portrait and why is it necessary to rebuild it?

A marketing campaign cannot be successful without clearly defining the target audience. A customer persona is a vivid picture of your "ideal buyer", including everything from basic demographic characteristics to online behavior, goals, hidden motivations and even the "pain points" they are facing. Understanding this persona will help you accurately orient yourself in:

• Choosing effective access channels
• Building messages that match customer insights
• Determining the right time to convey when the buyer needs it

Once you have built a more specific and detailed customer persona, the possibility of you targeting the right potential audience is higher. This not only helps optimize the effectiveness of advertising and marketing campaigns but also significantly reduces costs for businesses. Every penny you spend is used effectively, bringing higher conversion rates and maximum profits.

Conversely, misidentifying your customer profile is a serious mistake that can have disastrous consequences for your entire marketing and sales strategy:

• Content fails to address the customer's real "pain points"
• Wasted budget
• Reduced closing rate is always low

Instead of relying on guesswork, GTG CRM provides a solution to help businesses identify customer profiles based on actual behavior, allowing for more accurate and proactive advertising optimization.

3. GTG CRM: A solution to build customer portraits with real data

To turn the customer positioning process into a competitive advantage, businesses need an intelligent management system that helps automate and optimize each step. GTG CRM is a powerful tool to help you build a systematic and effective customer portrait:

3.1. Automatically collect customer information from multiple channels

In a multi-channel digital environment, customers can come from many sources such as Facebook, Google,.... The lack of a data collection and synthesis system makes it difficult for businesses to analyze customer behavior. GTG CRM supports automatic and centralized data collection:

Seamlessly integrate customer messages from different channels, from Facebook to LinkedIn, Youtube,... From there, you can accurately record customer sources, through advertising or natural search, social networks.

No need for manual processing, the system records all data in real time, helping businesses understand exactly who is interested in their products or services.

3.2. Segment customers by specific behavior

Not all customers are at the same stage in the buying journey. Some are just learning, some have interacted many times, and some are considering a purchase. Segmenting clearly will help optimize resources and increase campaign effectiveness. GTG CRM helps you:

• Customer segmentation: Customer segmentation helps you collect information about their behavior, thereby gaining insight into the needs and interests of each customer segment
• Reduce wasted advertising costs: Advertising budgets are used more effectively because they are not targeting people who have no needs

3.3. Analyze customer portraits based on actual behavior

Many businesses still make the mistake of sending emails to customers who have no need, or re-running ads to people who have purchased. This causes significant waste in budget and affects the brand experience. With GTG CRM, the analytics system helps you:

• Detailed reports: GTG CRM's detailed reports help you accurately evaluate the performance of your Email Marketing campaigns
• Integrate advertising channels: You can easily monitor the status of your business's multi-channel advertising through GTG CRM's reports

4. Conclusion

In the competitive digital market, spending money on advertising without understanding your customers is a waste. GTG CRM provides a comprehensive marketing solution to collect, classify and analyze customer behavior data automatically, helping to build accurate customer portraits. This helps optimize advertising and personalize the experience. Sign up for a FREE 14-day trial today to optimize your advertising campaign!