Business

06 ways to build an optimal marketing & sales system with GTG CRM

Huyen Tran

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Advertising costs are constantly escalating while consumer behavior changes every day. To grow sustainably, small and medium-sized businesses cannot continue to operate on emotion. In this article, GTG CRM will guide you step by step to set up a system to help your business operate effectively.

Why do marketing and sales need a solid system?

To truly optimize efficiency and ensure sustainable growth, businesses need a solid foundation for marketing and sales activities. Here are the reasons why you need to urgently build a Marketing system for your business:

If Marketing is fragmented, data will be disjointed and out of control

When Marketing activities are carried out through many tools, data becomes fragmented and lacks synchronization. As a result, businesses find it difficult to measure efficiency, often falling into a state of "busy but no results".

Without a system, everything depends entirely on people and is prone to risks

Manual operations may be flexible at first, but are prone to risks as the business expands. The lack of a system increases errors, managers always feel overloaded, and it is difficult to control effectively.

The system helps to measure, optimize, and scale the business easier than ever

When customer behavior is recorded throughout a platform, businesses can easily accurately evaluate campaigns and optimize budgets in a timely manner. Having a system helps you easily identify which channels are effective, which campaigns bring in many conversions, or when to boost sales.

2. Suggestions for 06 ways to build an optimal Marketing & Sales system with GTG CRM

An effective system not only helps you manage customers better but also creates a closed sales marketing flow that is easy to operate and easy to replicate. Here are 06 ways that GTG CRM helps businesses build a solid foundation for growth:

Method 1: Attract potential customers with SEO-standard landing pages

In the journey to attract and convert potential customers, there are many channels for businesses to attract leads from Facebook, Google, chatbot ads to websites or emails. However, landing pages are still the most optimal choice if you want to maximize efficiency and proactively control the customer journey. With GTG CRM, you can easily create SEO-standard landing pages without knowing how to code:

  • Intuitive drag-and-drop interface
  • Diverse page templates for each industry (Spa, English Teacher, Freelancer, Car Sell,...)
  • AI creates SEO-standard content for lighthouse score 85+
  • Automatically save information to CRM when customers fill in information
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Easily create Landing Pages to introduce products with GTG CRM

Method 2: Create engaging content with AI

In the age of information overload, content is the factor that retains customers, no matter what channel they come from. If your content isn't engaging enough within the first few seconds, you're missing out on the chance to convert traffic into sales. GTG CRM integrates an AI content writing assistant, supporting users to create social media posts and advertising content by industry.

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GTG CRM's AI tool helps you easily create content and schedule posts

Just enter basic information, you have quality articles for immediate use or quick editing. Thanks to that, businesses can maintain a regular posting schedule without spending a lot of time or staff.

Method 3: Run effective multi-channel advertising

In addition to attractive content and professional destinations, advertising is a way for you to reach the right customer base. Advertising is only effective when it is the Right person - the Right time - the Right message. GTG CRM helps businesses deploy Facebook, LinkedIn and Google Ads campaigns on a single platform:

  • AI creates engaging, relevant advertising content for each platform
  • Easily set up budgets, schedules and target audiences
  • Track metrics (Cost, clicks, real-time conversion rates, etc.)

You can easily run effective multi-channel advertising through GTG CRM

The advantage is that you don't need to switch between multiple platforms or complex managers. All are integrated on GTG CRM so that non-technical people can still use it.

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Track real-time metrics on one GTG CRM platform

Method 4: Manage potential customers in a focused & systematic way

Obtaining data is one thing, managing effectively and not missing potential customers is important. GTG CRM's CRM feature helps you:

  • Automatically save customer information on a single Dashboard
  • Manage all messages from WhatsApp, Facebook, Gmail, SMS Twilio, Outlook, Yahoo on a single platform
  • Categorize messages by status for easy care
  • Authorize each customer to ensure no lead is missed

Easily manage customers via GTG CRM

Method 5: Nurture leads with automated emails

Most customers don't buy the first time they see a product. That's why automated Email Marketing is still an effective lead nurturing tool, especially when combined with the right content and timing. GTG CRM helps you set up an automated email sequence based on specific behavior:

  • Customer fills out the form → Send a welcome email
  • After 2 days, send a product introduction email
  • After 5 days if there is no interaction → Send a reminder message
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Set up automated email campaigns easily with GTG CRM

Method 6: Maintain seamless interactions with omnichannel

Customers don't just interact once. Keeping in touch is what keeps them coming back. GTG CRM centralizes messages from channels like Facebook, Google, LinkedIn,... into one place, linked to each customer profile. You can:

  • Reply quickly, never miss a message
  • Personalize responses based on interaction history
  • Create a seamless, consistent experience across every touchpoint
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Track synchronized messages from effective channels with GTG CRM

Conclusion

In the context of constantly changing customer behavior, a closed marketing and sales system is no longer an option but a mandatory condition for sustainable development. GTG CRM helps simplify the Marketing process, helping businesses grow quickly, with limited resources.

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