How to be a steady Real Estate Salesperson in difficult times?

In the fiercely competitive real estate market, many consultants (Sales) are still struggling with manual posting, managing data with Excel and missing out on valuable opportunities due to the "complicated" workflow. Everyone understands that customer data is an asset, but how to turn that "asset" into successful transactions? This article is the real story of Mr. B.N.Nam (37 years old), a real estate specialist, who has completely changed his work efficiency and closed large transactions thanks to the GTG CRM platform application.

Challenging starting point: Disjointed data, manual process

Mr. Nam is an energetic real estate salesman, but after more than 6 months in the profession, he realized that he was "swimming" in a mess:

Ineffective customer search: Every day, he spends hours posting on groups and classifieds websites, but the number of potential customers he gets is very small and of low quality.
"Disastrous" data management: His customer information is scattered everywhere - in phone contacts, Zalo messages, Excel files, and a few pieces of paper. He often forgets to schedule a call back or doesn't remember what he discussed with the customer before.
Lack of professionalism: He doesn't have a personal information page or a professional project introduction page, everything is sent via Zalo.
Wasted opportunities: Many times he realized that he missed taking care of a potential customer ("warm data"). As a result, they left and bought someone else's project.

He realized that enthusiasm alone is not enough. He needed a professional system to not waste any opportunities.

Systematizing the process - The solution from GTG CRM

Discover how GTG CRM helps Mr. Nam step by step solve each bottleneck in his work.

Create a professional customer collection "funnel": Instead of just posting and waiting, Mr. Nam used GTG CRM to create a professional Landing Page for the project he was selling. He attached this Landing Page link to his posts and advertising campaigns. The purpose is to lead all interested customers to a single place.

This page has full information, images, contact methods and a prominent consultation registration form. Besides, there is also a Live Chat button to help him respond to "hot leads" immediately 24/7.
The content, title and description have been optimized by AI for SEO, helping his introduction page easily reach the top of Google search.

SEO-standard Landing Page Template, achieving 85+ Lighthouse points

Concentrate all customer data in one place: This is a game-changing feature for Mr. Nam.

All customer data from Landing Page, attached registration form, Facebook ads, or even data he manually entered from other sources are all gathered into a single CRM system.

Synthesize customer data on a single platform

Synthesize all messages from Facebook, Gmail, Outlook, WhatsApp, SMS, Yahoo … to help you "close deals" on a single platform.

Reply to multi-channel customer messages on a single platform

Automate customer nurturing and care: Mr. Nam has set up a simple automated process using GTG CRM's Automation Workflows.

As soon as the customer fills out the form on the Landing Page, the system will automatically send a thank you email.
On major holidays/birthdays, the system automatically sends a congratulatory email, this is small but enough to make the customer reserve a small place in his heart.

Set up an automated customer care process

Optimize advertising, target the right audience: With GTG CRM's AI-integrated advertising tool, you can easily set up Facebook, Google, and LinkedIn advertising campaigns targeting people who are likely to buy a house.

Facebook: AI creates engaging ad content in a flash with concise headlines and relevant hashtags.

GTG CRM's AI helps you create attractive advertising titles and content

Google: No more headaches researching SEO-optimized keywords because GTG CRM's AI will automatically suggest keywords with costs, create SEO-standard titles and descriptions, and help optimize advertising effectiveness.

AI suggests keywords that match the content you want to advertise

Closing big deals and mastering time

After only 1 month of persistently applying the GTG CRM system, Mr. Nam's work has made breakthroughs:

Ratio The rate of quality leads (customers with real needs) skyrocketed.
He saved at least 5 hours a day thanks to automation and centralized data management.
A systematic care process helped him build trust and strong relationships with customers.
Most importantly, by not missing any opportunities, Nam successfully closed 2 big deals from data that he might have forgotten before.

Conclusion

Nam's story is proof that, in the real estate industry, the winner is not only the one with a lot of data, but also the one who knows how to manage and exploit that amount of data skillfully. A comprehensive yet easy-to-use system like GTG CRM is a competitive advantage, helping real estate professionals work smarter, more professionally and achieve superior results.