This article will explain what Zalo OA is, classify business OA accounts, the benefits of verified OA, and provide detailed instructions on how to successfully register an OA account.

What is a Zalo Official Account for Businesses?

A Zalo Official Account (OA) is an official account for businesses on Zalo, allowing direct connection with customers through various features such as chat, broadcast, chatbot, voice calls, and posting.

Zalo OA interface

Currently, there are two common types of Official Accounts (OAs) available for businesses:

• Advertising profile: This type of account is for individuals or household businesses that do not yet have a Business Registration Certificate. It can only be used to run ads on Zalo and does not support features such as messaging, broadcasts, posts, chatbots, or voice calls. However, a Business Registration Certificate can be added to upgrade it to a verified OA and use all the functions.
• Verified OA: This type of account is for businesses or household businesses that already have a Business Registration Certificate, is marked with a green checkmark to increase credibility, allows multiple administrators to manage it simultaneously across multiple devices, and supports all features for customer service and online business development.

Benefits of Using Authorized Official Accounts (OAs)

Upgrading and using verified Official Accounts (OAs) not only helps businesses meet legal requirements but also brings many practical benefits in brand building and customer development.

• Higher credibility: the blue verification tick gives customers peace of mind when interacting.
• Full range of tools: sending messages, posting articles, chatbot, voice calls, broadcast.
• Flexible administration: allows multiple administrators to manage simultaneously.
• Online business support: combine with Zalo advertising to increase customer reach effectiveness.

If your business wants to leverage Zalo as part of a multi-channel strategy, check out this article: 7 Best Multi-Channel Messaging Management Tools Available Today.

Zalo OA Business Registration Process

Step 1: Access and log in

• Go to oa.zalo.me
• Log in using your personal Zalo account.
• Select Create Official Account.

Access and log in to create a Zalo OA.

Step 2: Log in via QR code

• Use the Zalo app to scan the QR code to log in.
• Requirement: A verified Vietnamese phone number (+84) with a Zalo account.

Step 3: Fill in account information

When creating an Official Account (OA), businesses need to enter all the required information as requested by Zalo to ensure accuracy and transparency:

• Business activity category: Please select the correct business activity category that matches your business registration certificate to avoid verification rejection.
• Official Account Name: The OA name must comply with Zalo's regulations and can be the business/household business name listed on the Business Registration Certificate, a trademark protected by the Intellectual Property Office, or the name of the product/service/project being offered if it does not fall into either of the above two categories.
• Introductory information: The description should be concise, easy to understand, clearly state the industry, and not mislead the viewer.
• Profile picture: Use the official logo or a representative image of your product or service to make it easier for customers to recognize your brand.
• Cover photo: should be an image directly related to the business's field or products to enhance professionalism.

Provide valid information in accordance with Zalo's policies.

➞ Click Create OA account.

Step 4: Verify OA

After successfully creating an Official Account (OA), businesses need to complete the verification process within 14 days to finalize registration. Once verified, the account will receive a blue checkmark and can fully utilize the features supporting sales, marketing, and customer service on Zalo.

There are three common authentication methods:

• Verification by business or store name: applies to legally registered businesses, household businesses, stalls, or business locations.
• Verification based on protected trademarks: applies when a business owns a trademark that has been granted a protection certificate by the Intellectual Property Office.
• Verification based on specific business sectors: for businesses operating in regulated business sectors or using names other than the two methods above.

After submitting the verification application, administrators will receive notification of the review time and results from the Zalo Official Account (OA) system. Typically, the response process takes 2-3 business days, but in some cases it may take longer.

Important note:

• Businesses are only granted Official Accounts (OA) if they operate in a legal industry as defined by Vietnamese law.
• Areas that were rejected included misleading or fraudulent financial activities such as binary options, virtual currency issuance, cryptocurrency trading, tender-style auctions, or similar models.
• Businesses in the finance, banking, and insurance sectors are required to verify accounts before using OAs, including but not limited to: credit, deposits, securities, e-wallets, payment intermediary services, insurance, insurance agency, and tax services.

To maximize traffic from Zalo OA, you can also check out: Follow-up correctly, revenue automatically increases: How to "warm up" cold leads with Email Marketing

Conclude

In the Vietnamese market, Zalo Official Accounts are indispensable tools for businesses to build brand awareness, maintain customer relationships, and boost online sales. Specifically, verified OAs not only strengthen trust but also unlock a full range of features to support effective sales and marketing. Businesses should register and verify their OAs today to maximize the power of the Zalo platform – a messaging app used daily by tens of millions of Vietnamese people.