Google Ads

Introduction

Running Google Ads is now easier than ever as you can create and manage your advertising campaigns directly within the GTG CRM platform. No need to switch between multiple tabs, no need to worry about complex setups – everything is integrated smoothly and intuitively.

With the built-in Google Ads feature in GTG CRM, you can create Search Ads and Display Ads campaigns in just a few minutes, with a friendly Vietnamese interface and detailed step-by-step instructions. The system also supports automatic synchronization of existing campaigns, helping you manage all your marketing activities from a single, centralized location.

Key Features

• Easy Google Ads Account Connection – Link your advertising account with just a few clicks.
• Create New Campaigns from Scratch – Build campaigns from the ground up with a step-by-step wizard.
• Sync Existing Campaigns – Automatically sync running campaigns to GTG CRM for centralized management.
• Supports Diverse Objectives – Sales, Leads, Web Traffic with multiple conversion options.
• Precise Targeting – Set detailed location, language, demographic, and timing options.
• Flexible Budget Management – Control daily and campaign budgets.
• Vietnamese Interface – All operations are in Vietnamese, making them easy to understand and user-friendly.

Detailed User Guide

Step 1: Connect Your Google Ads Account

Before creating ads, you need to connect your Google Ads account to GTG CRM:

1. On the main screen, click on the Campaigns menu.

2. Go to Account Settings → Connect Account.
3. Select the Google platform (GTG CRM supports both Facebook and Google).

4. Click Login and select your Google Ads account.
5. Click Connect Account to finish.

✅ Your account has been successfully connected! You can start creating campaigns now.

Step 2: Sync Existing Campaigns

If you are already running ads on Google Ads, sync them to GTG CRM for easier management:

1. On the Campaigns screen, click Sync Now.
2. The system will automatically sync all your campaigns from Google Ads to GTG CRM.

Step 3: Create a New Campaign

3.1. Initialize Campaign

1. Click Create Campaign.
2. Select Google Ads → Continue.

3.2. Campaign Options (Step 1/5)

You will see an overview screen with 5 steps to create your campaign:

Choose Campaign Objective:

• Sales – Optimize for direct sales.
• Leads – Collect potential customer information.
• Web Traffic – Increase website traffic.

Conversion Goal:

• Select the type of conversion you want to track (e.g., Form Submit, Purchase, Sign Up).
• For example: When a customer fills out a form and clicks Submit, it counts as 1 conversion.

Advertising Channel:

• Search Ad – Displays on Google search results.
• Display Ad – Displays on partner websites.

Device Targeting:

• Mobile, Desktop, Tablet (it's recommended to select all three for maximum coverage).

Click Continue to proceed to the next step.

3.3. Campaign Settings (Step 2/5)

Campaign Name:

• Choose a memorable name that doesn't duplicate existing campaigns.
• Example: "GTG CRM Features 2026"

Goal Settings:

1. Networks:
   • Google Search Network – Displays when users search.
   • Google Display Network – Displays on partner websites.

2. Location Targeting:
   • Select the countries and provinces you want to target.
   • You can select multiple locations at once.
3. Language Targeting:
   • Select the languages your target audience uses.
   • Example: Vietnamese for the Vietnamese market.

Audiences and Demographics:

• Age – GTG CRM defaults to selecting all ages; you can deselect groups that are not relevant.
• Gender – Male, Female, or All.
• Household Income – Segment by income level.

Campaign Schedule:

• Select the start and end dates.
• Or use the available preset time frames.

Click Continue to proceed to the next step.

3.4. Ad Groups (Step 3/5)

In this step, you will set up:

• Ad group name
• Target keywords
• Bidding strategy
• Daily budget

3.5. Ad Content (Step 4/5)

Create compelling ad content:

• Ad headlines (up to 3 headlines)
• Ad descriptions (up to 2 descriptions)
• Display URL and Final URL

3.6. Review and Publish (Step 5/5)

• Review all campaign information.
• Click Publish for the campaign to go live.
• The campaign will be submitted to Google Ads and start running.

Benefits of Using This Feature

• Time-Saving – No need to switch between multiple platforms; everything is centralized in GTG CRM.
• Easy Management – Monitor both Facebook Ads and Google Ads in a single location.
• User-Friendly Interface – Step-by-step wizard in Vietnamese, suitable for beginners.
• Automatic Sync – Campaigns are updated in real-time with Google Ads.
• Flexible and Powerful – Full targeting features just like the original Google Ads.

Important Notes

• Account Connection – Ensure you have a Google Ads account before using the feature.
• Budget – Double-check your budget and payment methods on your Google Ads account.
• Keywords – Choose keywords that are relevant to your products/services to optimize ad performance.
• Conversions – Set up conversion goals before creating campaigns for accurate tracking.
• Periodic Sync – It's recommended to sync campaigns regularly to get the latest data updates.

With its integrated Google Ads feature, GTG CRM helps you run more effective ads, save time, and manage them more easily. Start today to bring your products to millions of potential customers on Google!