Why is Brand Identity important?

A good product cannot be successful without a strong brand. In fact, customers often choose to buy from names they recognize and trust, even when there are many similar options on the market. That is the power of Brand Identity.

Brand Identity is not just about a beautiful logo or eye-catching colors. It is the entire foundation that answers the big questions:

• What does your business exist for?
• What is the core value you bring to your customers?
• What is your vision and mission for the next 3-5 years?

With a clear brand identity, small businesses will easily:

• Build a professional image from day one.
• Differentiate yourself from your competitors
• Staff can stick to the corporate image in upcoming campaigns
• Attract loyal customers and trusted partners.

The difficulty of small businesses when building a brand

To have a professional Brand Identity, many businesses often have to hire an agency, spending tens of millions of VND for logos, slogans and basic guidelines. Many startups, due to budget constraints, have skipped this step, leading to inconsistent brand images and difficulty in creating trust.

Meanwhile, the need is very clear: even a small store needs a professional identity so that customers can trust it from the first time.

Solution: GTG CRM's Brand Identity Builder

To remove the cost and time barriers, GTG CRM integrates the feature Brand Identity Builder right into the platform. With the help of AI, you can create a basic brand identity in just a few minutes:

• AI creates a professional logo: With just 01 short command, you have a standard logo right away.
• Vision & Mission: AI helps you clearly express your vision and mission in any language - sentences that are often difficult to write but extremely important.
• Core Values: AI suggests a set of core values that are consistent with your business orientation, forming the foundation for corporate culture .
• Synchronized identity: All are presented in a basic framework, helping small businesses have a brand foundation right away in just 5 minutes.

Benefits of using GTG CRM's Brand Identity Builder

When you have a clear Brand Identity, you will see the change immediately:

• Customers are more impressed and remember the brand more easily.
• The staff clearly understands "what we are aiming for".
• Marketing and sales activities have a consistent message.
• Small businesses become "bigger" in the eyes of partners.

And most importantly: you can do all of that without hiring external, no need to spend money, let our AI take care of everything.

Conclusion

Branding is not just for large corporations. Small businesses and startups also need a clear brand identity platform to create prestige and attract customers.

With GTG CRM's Brand Identity Builder, you can own a logo, vision, mission and core values in just a few minutes. Fast, professional and fully synchronized.