Brand Identity: Build a solid brand foundation in minutes with AI

The Brand Identity feature in GTG CRM is a powerful AI tool that helps businesses build a complete brand identity in just 3 minutes, and also allows for legal information to be saved so the system can automatically fill it into all official documents.

Why Do You Need Brand Identity?

Brand Identity is the foundation for starting a business:

• Create a strong impression: Helps businesses stand out in a competitive market
• Avoid confusion: Customers can easily recognize and remember the brand
• Build trust: Creates confidence and professionalism in the eyes of customers
• Unify image: Ensures consistency across all marketing activities
• Consistent legal documents: Logo, tax code, representative automatically filled into all documents (from 5/2026)

Components of Brand Identity

1. Basic Information

• Company Name: The primary identifier of the brand
• Contact Information: Phone number, email (optional)
• Industry Classification: Defines the business sector

2. Target Audience

• Age Range: Customer segment by age
• Gender: Male, female, or all

3. Brand Foundation

• Vision: The long-term goals of the brand
• Mission: The reason for the business's existence
• Core Values: Guiding principles for operations

4. Visual Identity System

• Brand Color Palette: Distinctive color scheme
• Logo: The symbol representing the brand

5. Legal & Bank Information (New 5/2026)

See details in the section below.

Integrated AI Technology

Automated Content Generation

• AI automatically generates vision, mission, and core values
• Supports multiple languages (Vietnamese, English, ...)
• Generates multiple versions for selection

Visual Design

• AI Color Palette Generator: Creates color palettes suitable for the industry and audience
• AI Logo Creator: Automatically designs logos, with multiple versions to choose from
• Can be customized and more versions can be created

Legal Information for Official Documents

New Legal Fields

Brand Identity has 4 legal information fields:

Field	Description	Example
Company Address	Official business registration address	"123 Nguyen Hue, District 1, HCMC"
Tax Identification Number (TIN)	Company tax identification number	"0123456789"
Legal Representative	Name of the legal representative	"Nguyen Van A"
Representative's Title	Legal position of the representative	"Director", "CEO", "General Director"

Why is Legal Information Necessary?

When businesses send official documents to partners, investors, or B2B clients, they need: - A letterhead with a logo and complete contact information - The Tax Identification Number as a legal basis for contracts - A representative to sign and confirm with their title

Previously, employees had to remember to manually fill this into each document—prone to errors and inconsistencies.

These fields are saved once in Brand Identity and are automatically used by the entire document generation system.

Integration with Automated Document Generation

Document Type	Brand Identity Information Used
PPTX Pitch Deck	Logo on all slides, company name in the footer
PPTX Proposal	Logo + company name + address
DOCX Contract	Company name + TIN + representative + title
DOCX Cover Letter	Logo + address + representative's name
PDF Quotation	Logo + TIN + contact information

Example: When the AI Biz Assistant is asked to "Create a service contract", the system automatically fills in the correct company name, TIN, and representative from Brand Identity—no re-entry required.

Bank Information

Brand Identity also stores bank account information:

Field	Description
Bank Name	E.g., "Vietcombank"
Account Number	Account number for fund transfers
Account Holder	Name of the account holder
Branch	Bank branch

Integration with the GTG CRM Ecosystem

Brand Identity connects directly with other features:

Feature	How Brand Identity is Used
AI Chatbot	Responds with accurate brand information, consistent tone of voice
AI Video Studio → PPTX	Logo appears on all slides, brand colors applied automatically
AI Video Studio → Video	AI characters and colors are consistent with the brand
Landing Page Builder	Brand colors and logo integrated into templates
Official Documents	TIN, representative automatically filled into PPTX/DOCX

Business Benefits

Save Time

• Create a complete brand identity in 3 minutes
• No need to hire designers or branding agencies
• Legal information entered once - used forever

Save Costs

• Minimize costs for external design and consultation
• No legal information errors on documents

Professionalism

• Ensure quality with AI assistance
• Documents sent to partners are consistent from logo to TIN

Flexibility

• Easily edit and update when the representative or address changes
• Can create multiple brands for different businesses/brands

Conclusion

Brand Identity in GTG CRM helps businesses:

• Create a complete brand identity with AI in 3 minutes
• Centralized management: logo, colors, vision, mission
• Legal information saved once - automatically filled into all documents
• Direct connection with AI Video Studio, AI Chatbot, Landing Page
• Ensure consistent brand image from videos to legal texts