The Brand Identity feature in GTG CRM is a powerful AI tool that helps businesses build a complete brand identity in just 3 minutes, and also allows for legal information to be saved so the system can automatically fill it into all official documents.
Why Do You Need Brand Identity?
Brand Identity is the foundation for starting a business:
- Create a strong impression: Helps businesses stand out in a competitive market
- Avoid confusion: Customers can easily recognize and remember the brand
- Build trust: Creates confidence and professionalism in the eyes of customers
- Unify image: Ensures consistency across all marketing activities
- Consistent legal documents: Logo, tax code, representative automatically filled into all documents (from 5/2026)
Components of Brand Identity
1. Basic Information
- Company Name: The primary identifier of the brand
- Contact Information: Phone number, email (optional)
- Industry Classification: Defines the business sector
2. Target Audience
- Age Range: Customer segment by age
- Gender: Male, female, or all
3. Brand Foundation
- Vision: The long-term goals of the brand
- Mission: The reason for the business's existence
- Core Values: Guiding principles for operations
4. Visual Identity System
- Brand Color Palette: Distinctive color scheme
- Logo: The symbol representing the brand
5. Legal & Bank Information (New 5/2026)
See details in the section below.
Integrated AI Technology
Automated Content Generation
- AI automatically generates vision, mission, and core values
- Supports multiple languages (Vietnamese, English, ...)
- Generates multiple versions for selection
Visual Design
- AI Color Palette Generator: Creates color palettes suitable for the industry and audience
- AI Logo Creator: Automatically designs logos, with multiple versions to choose from
- Can be customized and more versions can be created
Legal Information for Official Documents
New Legal Fields
Brand Identity has 4 legal information fields:
| Field | Description | Example |
|---|---|---|
| Company Address | Official business registration address | "123 Nguyen Hue, District 1, HCMC" |
| Tax Identification Number (TIN) | Company tax identification number | "0123456789" |
| Legal Representative | Name of the legal representative | "Nguyen Van A" |
| Representative's Title | Legal position of the representative | "Director", "CEO", "General Director" |
Why is Legal Information Necessary?
When businesses send official documents to partners, investors, or B2B clients, they need: - A letterhead with a logo and complete contact information - The Tax Identification Number as a legal basis for contracts - A representative to sign and confirm with their title
Previously, employees had to remember to manually fill this into each document—prone to errors and inconsistencies.
These fields are saved once in Brand Identity and are automatically used by the entire document generation system.
Integration with Automated Document Generation
| Document Type | Brand Identity Information Used |
|---|---|
| PPTX Pitch Deck | Logo on all slides, company name in the footer |
| PPTX Proposal | Logo + company name + address |
| DOCX Contract | Company name + TIN + representative + title |
| DOCX Cover Letter | Logo + address + representative's name |
| PDF Quotation | Logo + TIN + contact information |
Example: When the AI Biz Assistant is asked to "Create a service contract", the system automatically fills in the correct company name, TIN, and representative from Brand Identity—no re-entry required.
Bank Information
Brand Identity also stores bank account information:
| Field | Description |
|---|---|
| Bank Name | E.g., "Vietcombank" |
| Account Number | Account number for fund transfers |
| Account Holder | Name of the account holder |
| Branch | Bank branch |
Integration with the GTG CRM Ecosystem
Brand Identity connects directly with other features:
| Feature | How Brand Identity is Used |
|---|---|
| AI Chatbot | Responds with accurate brand information, consistent tone of voice |
| AI Video Studio → PPTX | Logo appears on all slides, brand colors applied automatically |
| AI Video Studio → Video | AI characters and colors are consistent with the brand |
| Landing Page Builder | Brand colors and logo integrated into templates |
| Official Documents | TIN, representative automatically filled into PPTX/DOCX |
Business Benefits
Save Time
- Create a complete brand identity in 3 minutes
- No need to hire designers or branding agencies
- Legal information entered once - used forever
Save Costs
- Minimize costs for external design and consultation
- No legal information errors on documents
Professionalism
- Ensure quality with AI assistance
- Documents sent to partners are consistent from logo to TIN
Flexibility
- Easily edit and update when the representative or address changes
- Can create multiple brands for different businesses/brands
Conclusion
Brand Identity in GTG CRM helps businesses:
- Create a complete brand identity with AI in 3 minutes
- Centralized management: logo, colors, vision, mission
- Legal information saved once - automatically filled into all documents
- Direct connection with AI Video Studio, AI Chatbot, Landing Page
- Ensure consistent brand image from videos to legal texts
