Challenges of running a small business in the digital age

Digital startups offer many opportunities with readily available tools and knowledge. However, operation is not easy: customers have high expectations, the market is constantly changing, and costs are ever-increasing. Efficient operation is a matter of survival, and here are some common obstacles that startups often face:

Limited resources, and increasingly complex tasks.

When starting or running a small business, most individuals or teams face limited resources, from personnel and finances to time. In the early stages, handling everything yourself might be feasible, but as the scale increases, you may encounter overload and find it difficult to maintain long-term efficiency when you take on too much work.

• Content writing and management
• Customer care and support
• Run ads and marketing campaigns.
• Order processing and logistics
• Monitor and analyze overall performance.

Disjointed tools, messy data.

A common problem is that small business owners often use too many disjointed tools. Each tool solves a part of the problem, leading to scattered data. As a result, you're more likely to miss potential customers, provide customer service at the wrong time, or send the wrong message.

The effectiveness cannot be measured, and decisions are based on emotion.

Without a central system for collecting and analyzing data, decisions are largely based on intuition. This makes it difficult to assess operational efficiency and optimize resources. The consequence is wasted budget and missed opportunities to improve business performance.

• The advertising performance cannot be evaluated.
• Unsure which emails are generating conversions?
• Failure to differentiate between high-value customer groups.

Easily exhausted, difficult to scale up.

Lack of a system also means you have to "work non-stop" all day. Spending the whole day handling琐碎 tasks:

• There is no standardized procedure for operation.
• It is impossible to delegate the work to someone else.
• It is not possible to determine which task should be prioritized.

This prolonged situation leads to a loss of motivation, burnout, and makes it very difficult to scale up when needed. It is also the most insidious and dangerous reason why many small businesses fail before they have a chance to grow.

GTG CRM: A powerful assistant that transforms complex operations into simple ones.

GTG CRM is a solution specifically designed for startups and small businesses, integrating all core operations. This helps business owners save time managing and making more accurate decisions, instead of handling daily tasks, specifically as follows:

Consolidate all activities

GTG CRM delivers exceptional value by integrating your entire business workflow into a single platform, simplifying tasks and improving efficiency. GTG CRM helps you create landing pages, manage email marketing, multi-channel messaging, customer relationships, and marketing all within one platform.

You can perform all tasks within a single interface, reducing operation time and avoiding errors caused by data asymmetry.

Combining features on a single platform.

Automation helps save time and costs.

GTG CRM offers a significant advantage to small businesses through its powerful automation capabilities, optimizing customer interaction processes. Thanks to its intelligent features, this system enables high performance maintenance, personalized customer experiences, and reduced operating costs.

• Set up automated execution processes: Build intelligent customer care flows with GTG CRM's pre-made email templates.
• AI-powered intelligent content recommendations: Suggesting relevant content to help create compelling messages without a large team.

Intelligent AI helps you create engaging content quickly.

Data-driven decision-making

Instead of relying on intuition, business decision-making today requires clear data. GTG CRM provides an intuitive reporting system that helps you track the effectiveness of each advertising campaign:

• Track the effectiveness of each advertising campaign: Provides data on advertising performance, helping to identify which campaigns are delivering the best results, and thus allocating budgets more effectively.
• Measuring email open rates: Tracking the percentage of recipients who open and engage with emails helps evaluate the effectiveness of email content, optimize sending times, and increase customer reach.
• Evaluating the performance of posted content: Analyzing the engagement level of social media posts helps businesses understand their customers and refine their content strategy.

Detailed reports with full metrics provided by GTG CRM.

Conclude

Many small businesses are hesitant to adopt technology due to concerns about high costs and ease of use, but GTG CRM is the solution. Instead of multiple separate software programs, you only need a single, fully featured, and easy-to-use platform at a very reasonable cost, suitable even for those who are not very tech-savvy.