In the digital age battle for customer attention, optimizing social media performance is no longer just an advantage, but a prerequisite for survival. However, to achieve consistency and maximum effectiveness across multiple platforms, businesses need a solution that surpasses traditional management tools.

Social Media: A Safe Haven for Customers and an Essential Stage for Brands

In the digital age, the concept of a "store" or "office" has expanded beyond physical space, shifting dramatically to the online environment. And wherever customers spend most of their time, that becomes the undeniable "main stage" for every brand.

Time Landing on Virtual Space

Social media is not just a communication channel; it has become a daily habit, an indispensable part of almost everyone's schedule.

According to the latest global data from DataReportal 2024, internet users worldwide spend an average of 2 hours and 23 minutes (equivalent to 143 minutes) each day browsing, interacting with, and consuming content on social media platforms.

Social media platforms have become the primary communication channel between brands and customers in the digital age.

This figure represents a huge proportion, up to 35.8% of their total online time.

This means that if a brand wants to be present in the minds of customers, they must be present and active during these two "golden" hours each day.

Social media is no longer an add-on option, but has become a mandatory "main axis" in any serious brand presence and building strategy.

The Difficult Challenge for Small and Medium-Sized Enterprises (SMEs)

Maintaining a strong brand presence on social media is a constant marathon, requiring consistency, creativity, and substantial resources.

While large corporations can easily build powerful in-house marketing teams, for small and medium-sized enterprises (SMEs), which are the backbone of the economy, this is a difficult, sometimes impossible, challenge:

• Limitations in Human Resources and Expertise: SMEs often have only one or two people in charge of marketing who handle multiple roles, leading to a shortage of content creators and insufficient time for in-depth trend research and performance analysis.
• The Challenge of Multi-Platform and Multi-Format: Audiences are dispersed across various channels, each with its own "language." Facebook requires visual imagery and community interaction; LinkedIn demands a professional tone and thought-leadership content; YouTube and TikTok prioritize short, creative, and fast-paced videos. Switching seamlessly between these formats places significant pressure on time and production skills.
• The Burden of Manual Operations: Manually scheduling, posting, and monitoring engagement on each platform is not only time-consuming but also carries risks: it can easily lead to late posts, missed prime time slots, or interrupted posting frequency, significantly reducing brand awareness.

Faced with the pressures of performance and the complexity of multi-channel management, the market has embraced a groundbreaking solution. This is why AI Social Management platforms like Buffer, Hootsuite, and more recently GTG CRM Social AI have emerged to automate the entire content creation and publishing process.

Buffer & Hootsuite – When AI Changes How Brands Operate on Social Media

Leading social media management tools have rapidly integrated Artificial Intelligence (AI) to not only free marketers from repetitive tasks but also enhance content strategies.

Buffer – AI Assistant Helps Increase Content Engagement by 22%

Buffer AI Assistant, launched in 2023, has become a powerful tool, helping users overcome the barriers of "difficulty writing captions" and "choosing the wrong time."

Buffer's AI Assistant

• Optimizing Brand Voice: AI allows users to quickly write captions in various tones (friendly, witty, professional), ensuring stylistic consistency.
• Strategic Recommendation: Suggest optimal hashtags and determine the best posting times based on historical engagement data.

The effectiveness of AI has been proven by real-world data: According to the Buffer Data Report 2024, analysis of over 1.2 million posts showed that:

• Posts supported by AI recorded an average engagement rate 22% higher than manually posted articles.
• The median engagement rate increased from 4.82% to 5.87%, indicating a consistent improvement in content quality.
• These increases ranged dramatically from +5% on YouTube to +100% on Threads, confirming that AI is not just a scheduling tool but also a strategist helping brands “post smarter” and achieve success on new platforms.

Hootsuite – OwlyWriter AI and the Advancement of Personalization with OwlyGPT

Hootsuite focuses on the ability to transform interactive data into strategic action. OwlyWriter AI (2023) brings enhanced features:

• Content Recycling: Refresh and repurpose posts that previously had high engagement, maximizing the value of your content assets.
• Proactive Content Suggestion: Suggest post ideas based on past performance, effectively addressing the "creative block" problem.

OwlyWriter AI Tool for Creating Content and Ideas for Social Media

By 2025, Hootsuite will have upgraded to OwlyGPT with even deeper personalization capabilities:

• Personalized Brand Voice Analysis: Analyze post history to synchronize new content styles.
• AI-Generated Original Images: The ability to automatically generate images for campaigns, minimizing reliance on stock photos.

According to the Hootsuite Social Media Trends Report 2024, the performance benefits are clear: 62% of marketers significantly save creative time thanks to AI, and 53% report that AI-powered content delivers above-average engagement performance.

Lesson for SMEs: Consistent content is brand asset.

One of the key differences between beloved brands and forgotten brands is consistency.

It doesn't need to go viral; just being present at the right time, on the right channel, with the right tone – and the brand will be in the customer's mind.

Platforms like Buffer and Hootsuite demonstrate that, with the right tools, small businesses can absolutely maintain a professional image comparable to that of large corporations.

Intelligent multi-channel content management and posting for modern businesses with GTG CRM Social AI.

GTG CRM Social integrates AI to help SMEs manage their entire social media presence in a single dashboard, while automating the creation, scheduling, and analytics processes without requiring technical skills or a dedicated content team.

Key features:

• Post and schedule across multiple channels: Facebook, LinkedIn, YouTube, all in just a few clicks.
• AI writes captions and suggests hashtags: The system recommends content based on brand tone and campaign goals.
• AI-powered image creation: Suggests or automatically generates images that match the content, making posts more visually appealing.
• Automated performance reporting: Analyzes interactions (likes, shares, comments) to identify the best-performing channel.

GTG CRM helps businesses manage and post effectively across multiple channels on a single platform.

Why GTG CRM Social AI is the optimal choice for SMEs:

• Save time and manpower: No need to manage each social media account separately; all posts are automated and monitored within a single platform.
• Maintaining brand momentum: AI ensures a consistent posting schedule, helping businesses maintain brand awareness without interruptions due to manpower shortages.
• Make data-driven decisions: Automated reports help businesses understand which posts are effective and when is the best time to post them.
• Consistent brand voice across all channels: Whether you post on Facebook, LinkedIn, or YouTube, AI ensures your message and visuals are always consistent.

Conclude

The story of Buffer and Hootsuite shows that AI doesn't replace content creators, but rather empowers them to become strategists.

With GTG CRM Social AI, SMEs can now run professional, consistent, and effective social media campaigns without a large marketing team. From writing captions and selecting hashtags to analyzing interactions, everything is done with AI at the helm.

In an era where constant presence is key to brand recognition, GTG CRM helps businesses always be "present at the right time, in the right way, and to the right customer."