In the battle for digital customer attention, optimizing social media performance is no longer an advantage, but a prerequisite for survival. However, to achieve maximum consistency and efficiency across multiple platforms, businesses are in need of a solution that goes beyond traditional management tools.

Social Media: The Customer's Safe Place and the Brand's Mandatory Stage

In the digital age, the concept of a "store" or "office" has expanded beyond the physical space, shifting strongly to the online environment. And where customers spend most of their time, that place becomes the undeniable "main stage" for every brand.

The Time Landing in Virtual Space

Social media is not just a communication channel but has become a daily habit and an indispensable part of the schedule of almost every individual.

According to the latest global data from DataReportal 2024, Internet users around the world spend an average of 2 hours and 23 minutes (equivalent to 143 minutes) per day surfing, interacting and consuming content on social platforms.

This number accounts for a huge proportion, up to 35.8% of their total online time.

This means that, if a brand wants to be present in the minds of customers, they must be present and effective during these more than two "golden" hours every day.

Social media is no longer an option choose to add, which has become a mandatory "main axis" in any serious branding and presence strategy.

A Difficult Problem For Small and Medium Enterprises (SMEs)

Maintaining a classy brand presence on social media is a continuous marathon, requiring consistency, creativity and abundant resources.

While large corporations can easily build a strong internal marketing team, for small and medium enterprises (SMEs), which are the backbone of the economy, this is a difficult, sometimes impossible problem:

• Limited Human Resources and Expertise: SMEs often have only one or two marketing people who wear multiple hats, resulting in a lack of content creators and insufficient time to research trends and analyze performance in depth.
• Multi-Platform and Multi-Format Challenges: Audiences are fragmented across multiple channels, each with their own “language”. Facebook requires visual imagery and community engagement; LinkedIn requires a professional tone and thought leadership content; YouTube and TikTok prioritize short, creative, high-speed videos. Switching between these formats is a huge pressure on time and production skills.
• Manual Operation Burden: Manually scheduling, posting, and tracking interactions on each platform is not only time-consuming but also risky: it can easily cause delays, miss golden hours, or cause the frequency of posts to be interrupted, significantly reducing brand recognition.

In the face of performance pressures and management complexity multi-channel, the market has embraced a breakthrough solution. Therefore, AI Social Management platforms such as Buffer, Hootsuite, and recently GTG CRM Social AI were born to automate the entire creative process - posting content.

Buffer & Hootsuite - When AI Changes How Brands Operate Social Media

Top social media management tools have quickly integrated Artificial Intelligence (AI) to not only free marketers from repetitive tasks but also enhance content strategies.

Buffer - AI Assistant Helps Increase Content Engagement by 22%

Buffer AI Assistant, launched in 2023, has become an effective support tool force, allowing users to overcome the barriers of "hard to write captions" and "choosing the wrong time".

• Optimize Brand Voice: AI allows users to quickly write captions in a variety of tones (friendly, witty, professional), ensuring consistency in style .
• Suggest Strategy: Suggest optimal hashtags and identify best times to post based on historical engagement data.

AI’s effectiveness is proven in real-world data: According to the Buffer Data Report 2024, an analysis of over 1.2 million posts found:

• AI-powered posts recorded 22% higher engagement on average than manual posts.
• Median engagement rates increased from 4.82% to 5.87%, demonstrating a consistent improvement in content quality.
• These increases ranged from +5% on YouTube to +100% on Threads, confirming that AI is not just a scheduling tool, but also a strategist helping brands “post smarter” and find success on new platforms.

Hootsuite – OwlyWriter AI and Personalization Advancement with OwlyGPT

Hootsuite focuses on the ability to transform engagement data into strategic actions. OwlyWriter AI (2023) brings advanced features:

• Content Recycling: Refresh and remix posts that have had high engagement, maximizing the value of content assets.
• Proactive Content Suggestion: Suggest post ideas based on past performance, completely solving the problem of "no idea".

By 2025, Hootsuite has upgraded to OwlyGPT with deeper personalization:

• Personalized Brand Voice Analysis: Analyze post history to sync new content styles.
• Image Creation Native AI images: The ability to automatically generate campaign images, reducing reliance on stock photos.

According to the Hootsuite Social Media Trends Report 2024, the performance benefits are clear: 62% of marketers save significant creative time thanks to AI, and 53% report that AI-powered content delivers better-than-average engagement performance.

Lesson for SMEs: Consistent content is a brand asset

One of the differences between a beloved brand and a forgotten one is consistent presence Regularly.

No need to go viral, just be there at the right time, on the right channel, with the right tone – your brand is already in the minds of customers.

Platforms like Buffer and Hootsuite prove that: When small businesses have the right tools, they can absolutely maintain a professional image like large corporations.

Smart multi-channel management and posting for modern businesses with GTG CRM Social AI

GTG CRM Social integrates AI to help SMEs manage all social networks in a single dashboard, while automating the creative - scheduling - analysis steps without the need for technical skills or a separate content team.

Outstanding features:

• Multi-channel posting & scheduling: Facebook, LinkedIn, YouTube, all in just a few clicks.
• AI writes captions & suggests hashtags: Content recommendation system according to brand tone and campaign goals.
• AI creates illustrations: Suggest or automatically generate images that match the content, making the post more eye-catching.
• Automatic performance reporting: Analyze interactions (likes, shares, comments) to determine the best performing channel.

Why GTG CRM Social AI is the optimal choice for SMEs:

• Save time & human resources: No need to manage each social network individually, all posts are automated and monitored in the same platform.
• Keep a stable brand rhythm: AI ensures a regular posting schedule, helping businesses maintain recognition which without being “interrupted” due to lack of human resources.
• Make data-driven decisions: Automated reports help businesses understand which posts are effective and when the best time to post is.
• Unify your brand voice across all channels: Whether you post on Facebook, LinkedIn or YouTube, AI ensures your message and images are consistent.

Conclusion

The story of Buffer and Hootsuite shows that: AI does not replace content creators, but helps them become strategists.

With GTG CRM Social AI, SMEs can now operate professional, regular and effective social networks, without need a large marketing team. From writing captions, choosing hashtags to analyzing interactions, everything is accompanied by AI .

In an era where constant presence is the key to brand recognition, GTG CRM helps businesses always “be there at the right time, in the right way, and with the right customers.”