The era of AI-driven marketing: Where creativity meets data.

If 10 years ago, marketing revolved around ideas, today it revolves around data and adaptability.

AI is no longer a "supporting technology," but the heart of every modern marketing campaign — from content creation and ad optimization to personalizing the customer journey.

Case Study: AI in Global Marketing

According to McKinsey, 65% of global businesses have adopted AI in marketing, and 77% of marketers use AI to personalize content and optimize customer experiences (HubSpot, 2024).

The truth is: AI doesn't replace humans – AI expands human creative capabilities through speed, data, and automation.

6 Global Case Studies – How AI Transforms Marketing into the Art of Data

Here are six prime examples demonstrating that AI is not just a trend, but a genuine competitive advantage.

Meta – “AI-dorable” and the art of storytelling using AI imagery.

Meta launched the AI-dorable campaign, using AI to create "absurdly adorable" photos (like cats in the clouds, dogs as pilots).

Objective: To showcase the power of AI imaging while maintaining a positive, humane emotional impact.

Result:

• 10 million impressions in just a few days on X (Twitter).
• Increase engagement with AI-related content by 40%.

Strategic message: Meta isn't selling AI, they're "selling emotion" about AI – transforming dry technology into an accessible experience.

McDonald's – “McFried Chicken by AI”: When ChatGPT creates real food

McDonald's Thailand is partnering with Leo Burnett, using ChatGPT to determine the "perfect fried chicken recipe": crispy, juicy, and flavorful.

Based on user sentiment data, AI suggested a new formula – and the actual product was launched onto the market.

Result:

• Sold out in a few days.
• It has been dubbed by the media as the first "AI-made Food Marketing" in Southeast Asia.

Strategy: Transform consumer data into tangible innovation – AI not only helps with marketing, but also creates real products.

Nike – “Nike By You”: Personalizing the shopping experience with AI

Nike integrates AI to analyze customer habits, behavior, favorite colors, and purchase history, allowing customers to design their own personalized shoes.

Result:

• Sales of the “By You” line increased by 35%.
• The average time customers spend on the website has doubled.

Message: When customers participate in the creative process, they are no longer “buying a product” – they are “creating their own brand.”

Heinz – “AI Ketchup”: When AI asserts brand identity

Heinz uses DALL·E technology (AI-generated imagery from text) to ask the AI: What does Heinz ketchup look like?

Result: every image generated by the AI – even without the logo – resembles a Heinz bottle.

Strategy:

Claiming that Heinz is the icon of ketchup, to the point that even AI "thinks like a consumer".

This is the pinnacle of brand equity: when brand recognition transcends the logo and becomes an image in the subconscious.

Coca-Cola – “Create Real Magic”: When brands empower users to be creative with AI.

Coca-Cola has partnered with OpenAI (GPT-4 + DALL-E) to create the Create Real Magic platform , allowing users to create Coca-Cola images using AI.

Result:

• 120,000 works were created.
• 300 million global reach.

Strategy: Transform customers into co-creators of the brand, rather than just consumers.

Starbucks – “Digital Flywheel”: AI personalizes every cup of coffee.

The Starbucks app integrates AI to predict customer preferences based on purchase history, weather, and behavior.

AI automatically suggests the most suitable drink for each individual.

Result:

• Revenue from loyal customers increased by 300%.
• 60% of app orders come from AI recommendations.

Message: Personalization is no longer a trend – it's the new standard for customer experience.

From Global Case Studies to the Vietnamese Reality: Small Businesses Can Absolutely Do It

The common point among these brands is:

• They placed AI at the heart of their marketing systems – not just to “write captions,” but to make decisions about product, price, channel, and messaging.
• They didn't chase after technology; instead, they integrated AI into their brand culture.

However, Vietnamese businesses often face three obstacles:

• Lack of centralized data (data is fragmented across multiple channels).
• There are no automation tools that fit the budget of SMEs.
• There is no system for measuring campaign effectiveness based on real data.

GTG CRM – A bridge helping Vietnamese businesses realize "AI Marketing"

GTG CRM is not just a customer management platform, but a complete AI Marketing ecosystem, allowing businesses to replicate the models of the "big players" on a scale that suits them.

AI for content creation and advertising.

• AI Content Builder: Write SEO-optimized and brand-focused articles, headlines, ad descriptions, emails, or social media posts.
• AI Ad Assistant: suggests keywords, insights, CTAs, and optimized descriptions for Google Ads & Meta Ads.
• AI Image Generator: Create advertising images or key visuals in your brand's style.

→ Help small businesses do what Coca-Cola, Meta, or Heinz do – create innovative campaigns from data and emotion.

Automating and personalizing the customer journey.

• Automation Workflow: Set up an automated email, Zalo, and SMS sequence based on user behavior.
• AI Messaging: Respond to customers across multiple channels (Zalo, Facebook, Gmail, etc.) using natural language and personalized responses based on context.
• Intelligent segmentation: segmenting customers by behavior, purchased products, and website frequency.

→ Recreating the Starbucks Digital Flywheel model – but adapted for Vietnamese SMEs.

Intelligent data and measurement

• CRM Dashboard: displays conversion rates, revenue, and ROI for each campaign.
• AI Analytics: predicts customer behavior and suggests the next campaign.
• Omnichannel Insight: simultaneously measures the effectiveness of Facebook, Google, Email, and Zalo.

Businesses no longer need to guess "which campaigns work"—instead, they can see real, real-time data.

In conclusion: AI isn't just for corporations – it's for every business that knows how to leverage data.

Examples like Nike, Coca-Cola, and Starbucks demonstrate that AI doesn't do marketing for humans – but rather amplifies human creativity, personalization, and measurement capabilities.

Businesses that adopt AI early gain a long-term advantage – because they understand customers more deeply and can react faster than their competitors.

GTG CRM is the "technological launchpad" that helps Vietnamese businesses bridge that gap:

• AI helps create campaigns faster.
• CRM helps us understand our customers more deeply.
• Automation helps increase sales more sustainably.

GTG CRM – A comprehensive AI platform for Marketing, Sales, and Customer Service.

From content creation and advertising to customer segmentation and ROI measurement – all within a single system.