“I just want my small coffee shop to have its own identity – a place that makes customers want to come back.”

That was the first confession of Ngoc Tram, owner of The Bloom Coffee, when talking about the journey of turning her small coffee shop of 20m² in Thai Nguyen into a beloved brand on social networks.

Without a marketing team, without hiring an agency, without being familiar with technology, in just 5 months, her shop increased more than 45% in the number of returning customers, revenue increased steadily every week, and the name “The Bloom Coffee” began to be mentioned as a “peaceful little corner” in the middle of the city.

This story is not about a spectacular comeback, but the very real journey of a small business owner who dared to change the way of doing things - with technology art.

From a delicious cup of coffee to a brand with a soul

When starting her business, Ms. Tram believed that: just delicious coffee and a beautiful space were enough.

But then she realized, in the age of social networks, "delicious" is no longer the only advantage.

A brand with an identity, with a clear message, will make customers remember and tell stories.

“Every time I post, people just compliment the beautiful photos and then it passes. No one remembers what The Bloom is. I knew I needed a brand story, but I didn't know where to start.”

From there, she turned to GTG CRM and the Brand Identity Builder feature - where AI helped her reshape her entire identity in just a few minutes.

AI suggested a simple logo with a beige-brown tone, an organic and warm feel, in the spirit of "starting a new day".

With just a few clicks, AI also helps She wrote the Vision - Mission - Core Values, clearly defining the brand identity:

“The Bloom Coffee does not just sell coffee, but also offers a light pause in the hustle and bustle of life.”

From then on, all of her campaigns, articles and images stick to this message. The shop gradually has its own personality, no need for a grand sign, just a consistent color scheme, a consistent voice, and a unique emotion that customers feel every morning.

10 minutes to launch a campaign – something she never thought of before

Before, every time there was a “Buy 1 Get 1 Free” or “30% Off for New Customers” program, she had to ask her friends to design the photos, then sit for hours to post them on Facebook. But the efficiency is not high, customers just pass by, few people remember.

With GTG CRM's AI-integrated Landing Page, everything changes.

You just need to choose the "Coffee Shop" template, AI automatically writes SEO-standard content and has a live chat button available. After adding beautiful drink images and shop information, you can use it right away.

No need to code, no need for a graphic designer, just 10 minutes and the campaign is ready.

“Before, I spent all day just thinking of words. Now AI helps me create a neat landing page that I don't believe that I can do it myself."

That Landing Page helps customers place orders directly, information automatically flows into CRM.

Social AI - When social networks become real sales channels

Social networks used to be Ms. Tram's "obsession". Every time she posts, she has to spend hours thinking about captions, choosing photos, setting hashtags...

Then she discovered Social AI in GTG CRM there is a feature that allows writing content, creating images and scheduling posts automatically on Facebook, LinkedIn, YouTube.

AI understands the brand style of “The Bloom”, so every caption has a gentle, friendly tone.

“I no longer have to worry about ‘what to post today’. Everything is scheduled by AI, and all I have to do is make coffee – the rest is done by AI.” - Ms. Tram shared.

When technology brings people closer together

Many people think that technology makes business cold and insensitive.

But with The Bloom Coffee, it AI and CRM help Ms. Tram connect with customers more naturally, intimately and sincerely than ever.

“Before, I worked like a machine — posting articles, replying to inboxes, planning promotions all day.

Now technology helps me have time to do what I love: making coffee coffee, chatting with customers, and watching them smile.”

Lessons from The Bloom Coffee

• A brand is more than a logo: A real brand is remembered by the emotions customers carry with them, not the colors, but the experience.
• Automation is not a robot: It is a silent assistant, helping small shop owners run smoothly and free up time for more important things.
• Technology is the “leverage” of real people: You don’t need a large team to do it professionally — just a system that connects, automates, and synchronizes .

Conclusion discussion

The Bloom Coffee is not a large chain brand, nor does it have a strong marketing team. But thanks to GTG CRM, Ms. Tram has created a systematic operating model — where everything, from branding - marketing - customer care, are automated and managed in the same platform.

That is the power of technology when used properly: Not replacing people, but helping them work smarter, live more easily and shine with their own identity.