The explosion of digital advertising has been accompanied by an explosion of costs and complexity. With traditional methods becoming increasingly ineffective, the question is no longer "how to spend more," but "how to spend smarter." This demands a fundamental shift in the philosophy behind marketing campaigns.

Mindset-driven: From “burning advertising money” to using AI to conquer data.

The digital advertising market is undergoing a dramatic transformation. While previously small and medium-sized businesses could reach customers with large budgets, competition and wasted budgets (even on large platforms like Google Ads or Facebook Ads) are now becoming increasingly challenging problems for marketers.

A benchmark report from WordStream (2023) shows that in many sectors, advertising conversion rates are continuously declining, while the cost per lead (CPL) has increased by more than 20% compared to previous years, pushing many businesses into a vicious cycle of "high investment but disproportionately low returns".

This reality raises a pressing question: Are we investing in innovation and data in a balanced way, or are we still too reliant on "emotion" and repeating old mistakes?

This is where artificial intelligence (AI) comes in, bringing a breath of fresh air with its ability to process big data and optimize every penny spent on advertising.

AdCreative.ai – Powering digital innovation for advertising creativity and performance.

AdCreative.ai is not just an AI tool for advertising automation, but also a living testament to the data-centric trend in modern marketing.

With a community of over 1 million marketers and more than 200,000 businesses globally in just two years since its launch, AdCreative.ai has overturned old notions about how to build creative marketing campaigns.

AdCreative.ai platform

The platform's standout strength lies in its ability to update and learn from thousands of real-world campaigns, accurately identifying which elements drive conversions, from headlines and images to descriptions and landing page experiences.

Tools like "Ad Score" predict ad performance based on real data, allowing marketers to confidently move beyond the costly "trial and error" methods of the past.

Real-world innovation: How AI elevates performance and creativity.

Recent studies from independent analytics firms such as Yahoo-Publicis (2024) noted that 75% of businesses applying AI in advertising reported feeling a clear improvement in cost optimization and enhanced customer experience personalization.

AI not only helps automate creative processes and reduce production time, but also optimizes content for each platform, from Google and Facebook to Instagram.

Real-world case studies show that businesses implementing AdCreative.ai can increase sales by up to 30-40%, while simultaneously reducing advertising costs per conversion by approximately 25-30%.

Score and improve ad creatives before spending using AI.

The real value comes from AI helping marketers unleash their creative resources: campaign setup time is shortened from hours to just minutes, while engagement efficiency is increased through real-time analysis of user behavior and trends.

This is no longer a fleeting "technological trend," but a new standard shaping the future of the global advertising industry.

In an environment where every dollar spent must prove its effectiveness, marketing thinking based on emotion has to give way to data-driven strategies, with artificial intelligence as an indispensable companion for every business.

Why is this lesson important for SMEs?

Lessons from AdCreative.ai show that effective advertising no longer depends on large budgets, but rather on the ability to analyze data and personalize content using AI.

Especially for SMEs, which lack a dedicated media buying team, owning an automated system that suggests keywords, titles, content, and tracks ROI in real time is a significant competitive advantage.

GTG CRM Campaigns integrate AI – Helping Vietnamese businesses achieve similar results.

GTG CRM brings the philosophy of "AI for real-world effectiveness" to its AI-integrated Campaigns module, enabling every business, even newcomers, to run ads like a pro.

Running multi-channel ads is incredibly simple with GTG CRM.

Key features:

• AI-powered ad copywriting: Automatically generates headlines, descriptions, and captions tailored to each platform (Facebook, Google, LinkedIn).
• AI suggests SEO-optimized keywords: Analyzes user behavior and provides keywords, headlines, and descriptions with a high conversion potential.

Easily find keywords with GTG CRM's AI.

• Multi-channel advertising management: Run, monitor, and compare the performance of multiple campaigns on a single dashboard.
• Intelligent reporting: Automatically displays CTR and CPC over time, allowing for quick assessment of actual performance.
• Continuous optimization suggestions: AI analyzes campaign data to recommend improvements to content or targeting.

Benefits for SMEs:

• Save time and manpower: No media specialist needed; business owners can easily run their own ads.
• Budget optimization: AI continuously monitors and suggests adjustments to avoid wasteful spending.
• Increased conversion efficiency: Each ad is personalized to the target audience and their actual behavior.
• Centralized management in one place: No need to log in to each platform individually; all Facebook, Google, and LinkedIn Ads are tracked within GTG CRM.

Conclude

The AdCreative.ai case study demonstrates that AI has completely transformed how businesses create and optimize ads, from concept to results. Now, Vietnamese businesses can achieve the same with GTG CRM Campaigns, which integrates AI.

A platform that helps you write content, create ads, analyze performance, and optimize budgets, all in one interface. No high-level expertise or agency required; AI will help you turn every campaign into a truly profitable investment.