Challenges of running multi-channel advertising for small businesses.

The development of technology and changes in consumer behavior have made running advertisements more complex. Small businesses often face challenges such as:

• High cost, low efficiency: Advertising budgets are wasted due to targeting the wrong audience or content that is not engaging enough.
• Lack of time and expertise: Monitoring and optimizing each campaign requires time and skills that many small businesses lack.
• Asynchronous data: Managing multiple channels makes effective analysis difficult.
• Unengaging content: Lack of content that aligns with customer insights leads to low conversion rates.

A guide to using AI to optimize advertising with GTG CRM.

In an era where data and technology are reshaping how businesses engage with customers, applying AI to advertising is no longer an option, but a necessity to stay ahead. Below are three steps to using AI from GTG CRM to address these challenges and maximize the effectiveness of your advertising campaigns:

Step 1: Connect your multi-channel account

Launching an effective advertising campaign starts with centralized management. With GTG CRM solutions, you can:

• Fast synchronization: Connect your Facebook Ads and Google Ads accounts with just a few clicks.
• Setting up ads is easy: The system allows you to quickly select your audience, goals, budget allocation, keywords, and more on a centralized platform.

Easily connect your advertising account to the system.

Step 2: AI suggests keywords and compelling ad content.

Content is key to attracting customers. GTG CRM's AI helps you:

• Content writing: Create headlines, descriptions, and advertising content that are relevant to each industry, increasing the likelihood of attracting attention.
• Quality keyword suggestions: AI tools suggest relevant keywords with associated costs for Google Ads, helping your ads reach the right target audience.

Suggest keywords that match your traffic and budget.

For example, an advertisement for a fashion store might be suggested by AI with a title like: “Shop in style – Get 20% off today!” along with keywords like “women’s fashion 2025” or “cheap clothes”.

Step 3: Monitor and analyze multi-channel performance

Understanding advertising effectiveness is key to improving your strategy. GTG CRM's dashboard provides:

• Detailed report: Track ROI, engagement rates, and key metrics across each channel.
• Customer behavior analysis: Identifying potential customer behavior to optimize campaigns in real time.

Track advertising performance in detail with a user-friendly interface.

Conclude

Saving costs, increasing conversion rates, and controlling the customer journey are crucial for small businesses to achieve sustainable growth. Don't let your budget continue to be wasted without results. With GTG CRM, optimizing multi-channel advertising is no longer complicated.