When starting to run ads, many online businesses sooner or later face this question: should I hire an agency to run my ads or do it myself? One is considered professional, experienced, and has established processes. The other offers a sense of control, cost savings, and ease of management.

In reality, there is no single best option. Each approach has its own advantages and disadvantages, and is only truly suitable when applied to the specific stage of the business.

Hiring an agency doesn't mean the job is "done."

The biggest advantage of hiring an agency is that businesses gain access to an experienced team familiar with advertising platforms and implementation techniques. For businesses with established processes, agencies can help scale advertising campaigns faster and reduce internal workload.

However, a major drawback of hiring an agency is that businesses can easily lose control if they don't have sufficient understanding of advertising and data. Agencies are only responsible for implementing and optimizing ads within their assigned scope; they cannot replace the business in understanding the product, understanding the customer, or handling operational issues such as orders, customer service, and cash flow.

When the underlying systems aren't ready, hiring an agency can easily lead to a situation where advertising reports look good but business results don't improve.

When is running your own ads the right choice?

The biggest advantage of running your own ads is the ability to be proactive and understand the market. In the early stages, directly implementing the advertising campaign allows businesses to understand how customers react, which messages are effective, and which issues need improvement.

Previously, running ads yourself required a lot of technical skills and experience. However, nowadays, it has become much more accessible thanks to supporting tools. Centralized management platforms help beginners avoid handling fragmented data, reduce technical barriers, and focus on understanding customers and optimizing content.

When is hiring an agency the right choice?

Hiring an agency is most advantageous when a business already has a stable product, a clear sales process, and a sufficiently large budget. At this point, the agency can support large-scale advertising implementation, optimize campaign structure, and help the business accelerate its growth.

Risks of hiring an agency too early.

The biggest risk of hiring an agency too early is the lack of a foundation for monitoring and evaluating effectiveness. When a business doesn't fully understand its customers, products, and sales processes, the agency is forced to make judgments based on limited information.

Risks of running ads yourself without a system.

Conversely, running ads yourself without a data management system also carries many risks. Beginners often only look at surface metrics like clicks or orders, without linking advertising to actual costs, revenue, and profit.

So, should you hire or do it yourself? The answer lies in the business phase.

In the early stages, when cost control and market understanding are crucial, running ads in-house with the help of suitable tools is often a sensible choice. Once a business has clear data, processes, and goals, hiring an agency will help scale faster and save time.

GTG CRM - An AI-powered advertising platform for beginners.

For those new to online business, running ads is often "difficult" for two main reasons: firstly, not knowing how to set them up correctly, and secondly, not knowing how to analyze results effectively to optimize them. GTG CRM solves this problem by bringing Facebook and Google advertising into a clear, easy-to-use process, while also providing AI support in the areas that beginners are most confused about.

With Google Ads, GTG CRM helps beginners get started faster.

First, it helps in selecting keywords based on a solid foundation. GTG CRM suggests keywords based on the keywords your competitors are using in Google Ads. This gives newcomers a "market map" right from the start.

Secondly, it supports the creation of ad content quickly and in the correct format. GTG CRM supports the creation of ad content with an easy-to-implement structure, giving you a quick draft to start running.

Third, it helps track performance effectively from a "business" perspective. When advertising data is managed within a single platform, it's easier to compare and make decisions.

See also: How GTG CRM helps customers run Google Ads campaigns with AI

With Facebook Ads, GTG CRM helps newcomers reduce risk.

Firstly, it supports faster ad content creation and content variations. GTG CRM helps you create ad content in various ways for testing.

Secondly, it helps you implement advertising in a clear process. With a pre-designed, step-by-step ad campaign process, you reduce the risk of omissions.

Third, it helps you see the effectiveness of your advertising in relation to customer data. When data is centralized, you know exactly what you're generating from your advertising.

See also: How GTG CRM helps customers run Facebook Ads with AI

Benefits of using GTG CRM to manage ads.

• Proactive and cost-effective : Run your own ads with AI support, without relying entirely on an agency.
• Understanding the market and customers : Working directly with data helps you grasp customer behavior.
• Multi-channel integration : Manage both Facebook Ads and Google Ads on the same platform.
• Accurate performance measurement : Connecting advertising data to actual revenue, costs, and profits.
• Easy to switch : When you need to hire an agency, you already have the data and expertise to better control the situation.

Conclude

Hiring an agency or running ads yourself isn't a right or wrong decision, but rather a decision that's appropriate for each stage. Nowadays, thanks to supporting tools, running ads yourself is much easier and more proactive than before.

With a clear data foundation and processes in place, whether done in-house or outsourced, advertising truly becomes a growth tool, rather than a cost burden.