In the online education industry (Online Courses), the biggest challenge is not just attracting leads, but identifying which leads are actually ready to buy and optimizing advertising spending based on that data.

Optimizing Lead Distribution for Course Sales

If the sales team has to randomly call 100 leads every day without any data to guide them, that's a serious waste of resources.

GTG CRM provides a fundamental solution: Utilizing integrated AI and real-time lead classification systems within an all-in-one MarTech platform to ensure sales teams focus only on leads with the highest probability of purchase .

The Core Problem: Distributed Management and Lack of Business-Driven Data

A typical online educational institution faces three major operational and cost-effective challenges:

• Distributed Interaction: Requires managing messages and comments across multiple social media platforms (Facebook, Zalo) and separate websites. This leads to missed leads , slow responses, and lost customers.
• Blurry advertising: Requires multiple tools to run ads. There is no synchronization between ad expenditure data and actual revenue, leading to continuous spending on ineffective advertising campaigns.
• Lack of AI-assisted decision-making: Leaders lack the tools to analyze historical sales data and receive strategic input from AI to inform business decisions.

Comprehensive Solution: GTG CRM's Marketing Automation & AI Ecosystem

GTG CRM is a self-contained marketing platform that addresses problems from the root: from attracting leads through ads to managing multi-channel interactions and analyzing strategies using AI.

Phase 1: Attracting & Managing Focused Engagement

• Direct Advertising Management: Use GTG CRM's integrated advertising tools to create, manage, and track the performance of your Google Ads and Facebook Ads campaigns all within a single interface.
• Unified Multi-Channel Inbox: GTG CRM synchronizes all messages, comments, and notifications from Facebook, Zalo, and Website Chat into a single inbox. This helps:
• Staff respond immediately and don't miss any leads.
• Build a 360-degree customer profile from every touchpoint, documenting the origin and interaction history of each lead.
• Create Sales-Optimized Landing Pages: Use integrated tools to create optimized lead generation pages, ensuring lead data is instantly synchronized with your CRM.

Phase 2: Instant Lead Segmentation & Priority Allocation

GTG CRM replaces the "random search" process with an intelligent, data-driven, and interactive workflow.

• Instant Lead Classification: Based on the Lead Source and Frequency of Interaction via Multi-Channel Inbox (e.g., Leads from Google Ads, those who chatted about pricing, or commented on a Fanpage), Leads are prioritized by tagging them as Hot or Warm .
• Priority Allocation Rule: Set up an automation rule: Only leads tagged as HOT will be automatically and immediately allocated to available sales staff, along with a priority notification.

XYZ Academy has established a rule: Leads from Google Search Ads that have received at least one interaction via Zalo/Chat are prioritized for allocation within the first 15 minutes. This is the key to closing sales at the golden hour.

Core Benefits: AI-Driven Decision Making and Sustainable Growth

The GTG CRM ecosystem has brought about a major shift in performance and strategy.

AI-Driven Business Based on Available Data

All interaction data, ad costs, and closed orders are fed into GTG CRM's integrated AI model . This tool analyzes the business's historical sales data and provides valuable strategic suggestions :

• Optimize Advertising Costs: AI analyzes and recommends which Ads campaigns generate the most HOT leads with the highest potential LTV (Lifetime Value) . Educational institution XYZ can cut wasted Ads costs by 20% thanks to this approach, by prioritizing budget for campaigns that are actually effective.
• Potential Customer Segmentation: AI accurately identifies which student segments are most likely to purchase further in-depth courses (Upsell/Cross-sell).

Increase Sales Performance and Optimize Customer Experience

• Reduce Wasted Time by 60%: Thanks to the Instant Lead Sorting mechanism, the sales team focuses only on 40% of leads identified as "Hot." Wasted time on "Cold" leads is completely eliminated.
• Increase Win Rate by 25%: Sales representatives enter calls with a full 360-degree interaction history (thanks to Multichannel Inbox), increasing professionalism and closing rates.
• Transparent Advertising ROI: GTG CRM helps managers know exactly which ad channels are generating actual revenue, supporting immediate strategic decision-making.

Conclusion: GTG CRM - An AI Platform for Sustainable Growth

For the online course industry and SMEs needing to optimize costs, GTG CRM is a crucial and effective tool. It's not just a CRM; it's an AI-powered, multi-channel interactive platform that helps businesses:

• Centralized Ads Management & Multi-Channel Engagement Management .
• Use AI to guide business decisions based on internal data.
• Maximize sales performance with instant lead classification.