Insights

Discover 5 effective marketing strategies for small businesses to increase sales

Hoc Tai

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Table of Contents

Why do small businesses need breakthrough digital marketing?

According to Google Consumer Insights (2025), over 70% of Vietnamese consumers search for information online before making a purchase, which is why online marketing is important. However, many small businesses struggle for several reasons:

  • Limited budget: High advertising costs but low effectiveness.
  • Lack of expertise: No team to manage complex campaigns.
  • Fierce competition: Major brands dominate the market.

5 Essential Digital Marketing Strategies Suggested by GTG CRM

In an era where consumers have hundreds of choices at a glance, it's no longer a matter of luck for small businesses to stand out and attract the right customers. Below are 5 online marketing strategies that you can easily implement step-by-step with the support of GTG CRM:

Strategy 1: Leverage the power of SEO-optimized landing pages.

An SEO-optimized landing page not only attracts customers but also increases conversion rates. Statistics show that over 60% of Vietnamese users access the internet via mobile phones (Source: We Are Social, 2025), so landing pages need to be mobile-friendly. With GTG CRM's Landing Page Builder solution, you can:

Create professional landing pages in just minutes with our ready-made templates.

Simply enter a command, and the system will provide suitable templates.

Simply enter a command, and the system will provide suitable templates.

AI optimizes keywords, titles, and meta descriptions for SEO.

Automatically suggests keywords, titles, and meta descriptions.

Automatically suggests keywords, titles, and meta descriptions.

Responsive interface design, fast loading, enhanced user experience.

User-friendly interface with all the necessary features for promotion.

User-friendly interface with all the necessary features for promotion.

Strategy 2: Mass-produce content in an instant with the help of AI.

Engaging and high-quality content is key to attracting and retaining customers. GTG CRM's AI helps you:

Write advertising copy or social media posts in seconds.

The AI writes articles based on the commands you input.

The AI writes articles based on the commands you input.

Create content tailored to each platform (Facebook, LinkedIn, YouTube) with engaging titles and calls to action suggested by AI.

AI helps you create content that's relevant to the LinkedIn platform.

AI helps you create content that's relevant to the LinkedIn platform.

Strategy 3: Multi-channel advertising to optimize ROI

Running ads across multiple platforms like Facebook, LinkedIn, and Google is often time-consuming and difficult to measure. GTG CRM's Multi-Channel Advertising feature helps you:

  • Integrate multi-channel advertising on a single platform and track performance in real time.
  • Easily select your target audience, ad placement, and budget allocation to optimize ROI.
  • No more wasting time researching keywords because GTG CRM's AI will suggest suitable keywords, titles, and SEO-optimized meta descriptions.
Connecting advertising accounts from social media channels is easy.

Connecting advertising accounts from social media channels is easy.

Strategy 4: Nurturing customers with automated emails

Post-initial customer care is key to building loyalty and maintaining your position in the customer's mind. GTG CRM's Automation Workflow will help you:

  • Set up an automated email sending process.
  • Send automated welcome, thank-you, or appointment reminder emails.
  • Increase customer retention rates.
Create emails using pre-made templates from GTG CRM's library.

Create emails using pre-made templates from GTG CRM's library.

Strategy 5: Building a sustainable community on social media

Gen Z and Gen Alpha are audiences who love brands with strong communities and relatable content, and GTG CRM will help you achieve that.

  • Manage and post across multiple platforms (Facebook, LinkedIn, YouTube) from a single interface.
  • AI generates content rapidly with a wealth of ideas focused on the brand story (environmental protection, community support).
  • Engagement rate reports help you analyze and develop appropriate strategies.
Easily manage posts across all platforms.

Easily manage posts across all platforms.

Conclude

Increasing sales for small businesses is no longer difficult with GTG CRM - a comprehensive AI-integrated marketing platform that helps you create content, manage multi-channel advertising, automate email marketing, create SEO-optimized landing pages, and much more easily and affordably.

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