Optimize Marketing & Customer Service Operations from a Single Platform

In the modern business environment, small and medium-sized enterprises (SMEs) compete not only on advertising ideas, media content, or products—but also on operational speed, data consistency, and the ability to continuously optimize costs.

GTG CRM is designed to address precisely these challenges. It's not simply a management tool—it's an integrated strategic platform that helps businesses:

• Centralized content management and engagement across multiple channels.
• Monitor and optimize multi-channel advertising campaigns.
• Connect your campaign to your landing page to generate quality leads.
• Focus on and manage customer interactions from multiple sources.
• Upgrade your marketing operations to be data-driven and efficient.

This platform enables businesses to reduce operating time by 30–50%, shifting from manual and fragmented operations to automated, transparent, and repeatable systems.

Focused Multi-Channel Content Management & Engagement – Building a Consistent Brand Identity

The current multi-channel marketing landscape

Businesses increasingly need to have a presence on multiple channels: Facebook, Instagram, Zalo… Each channel has different content characteristics, interaction times, and evaluation criteria. Without a centralized system:

• Staff spend a lot of time switching between platforms to post, edit content, or monitor comments.
• The team had difficulty maintaining consistency in the brand message.
• Distributed interactive data makes it difficult to aggregate and evaluate content effectiveness.

How does GTG CRM solve this?

GTG CRM focuses on managing content and interactions from multiple social media platforms on a single platform. This results in:

• A centralized control point for posting, scheduling, editing, and tracking engagement.
• The ability to visually compare content results across channels .
• Integrate interaction metrics (views, comments, shares) into a unified standard to evaluate content effectiveness instead of relying on individual systems.
• There is AI assistance in writing blog posts.

Clear benefits for businesses

Maintaining content consistency and focusing on engagement tracking helps to:

• Saves time on manual operations.
• Ensure that each piece of content is optimized to match audience behavior across channels.
• Enhance brand engagement and recognition on social media.

With GTG CRM, managing multi-channel content becomes more systematic, strategic, and measurable.

Managing & Optimizing Multi-Channel Advertising Campaigns – Turning Data into Decisions

Challenges with cross-platform advertising

Facebook advertising differs from Google advertising in several ways: from campaign objectives and target audiences to budgeting. Each channel is managed independently:

• Data aggregation requires several intermediate tools.
• Businesses lack a "big picture" to compare costs, efficiency, and ROI.
• Employees are prone to reacting rather than proactively optimizing.

What does GTG CRM offer?

GTG CRM integrates data from multiple advertising systems into a single interface with unified criteria. This allows for:

• Monitor your Facebook Ads and Google Ads campaigns from the same dashboard.
• Compare costs, impressions, engagement, and conversions across each channel.
• Set conversion goals and track progress in real time.
• There is AI to help create ads.

Strategic value for businesses

When advertising data is structured and presented consistently, businesses can:

• Make budget allocation decisions based on data, not emotion.
• Quickly identify which campaigns deliver real value.
• Adjust goals and targets based on systematic measurement results.

GTG CRM not only helps track campaigns — but also helps translate data into faster and more accurate business decisions.

Integrated Landing Page – Smart Lead Generation & Comprehensive Measurement

The role of landing pages in the conversion journey.

A landing page is the point of entry for customers after they interact with content or advertisements. An effective landing page not only gathers information but also reflects the customer's desires and needs.

However, when a landing page creation tool separates the advertising platforms and CRM:

• Customer data is not consistent.
• Designing, measuring, and optimizing a landing page involves many intermediate steps.
• Conversion analysis faces challenges due to fragmented data.

GTG CRM Solution

GTG CRM integrates landing page functionality directly into the system, helping to:

• Directly connect your advertising campaign to the corresponding landing page.
• Collect and synchronize customer data into the CRM as soon as they fill out the form.
• Track conversions step-by-step throughout the journey from ad to action.
• There is AI to assist in creating landing pages.

Operational efficiency has been improved.

When the landing page is closely linked to the campaign and CRM:

• Businesses can analyze key “touchpoints” that lead to conversion.
• Reduce measurement errors in conversions caused by asynchronous data.
• Improve conversion rates by optimizing customer entry points based on real-world data.

GTG CRM transforms landing pages from a static tool into a measurable and continuously optimized part of the conversion process.

Focus on Customer Interaction – Manage Conversations Systematically

Decentralization in message management

Customers can contact us via Facebook, Zalo, or other channels. When each messaging source is managed separately:

• It is difficult for staff to track the entire conversation history.
• It's not easy to build response processes based on specific customer needs.
• After-sales customer service was disrupted by the data connection issue.

Summarizing conversations in GTG CRM

GTG CRM centralizes all customer messages from Facebook and Zalo into a single system. This results in:

• The conversation history is comprehensive and easily accessible at any time.
• The ability to label, categorize, and establish appropriate feedback processes.
• Customer data is stored according to standards to support long-term care.

Operating value

When customer interaction information is organized systematically:

• Personnel can easily respond quickly and accurately.
• Businesses obtain customer behavior data to adjust their customer care strategies.
• Building customer experiences is becoming more proactive and data-driven.

GTG CRM helps businesses manage conversations not just as responses—but as part of a long-term customer care strategy.

Summary: A Centralized Platform for Effective Marketing & CRM

GTG CRM is a strategic integration platform that helps SMEs:

• Managing content and multi-channel interaction within a single system.
• Monitor and optimize multi-channel advertising based on benchmark data.
• Connect your campaign to your landing page to collect and nurture leads.
• Focus all customer interactions on improving the quality of service.

Each feature doesn't operate in isolation but is comprehensively interconnected within a data workflow—this helps shorten uptime, increase campaign efficiency, and create a foundation for sustainable growth.

Elevate Your Marketing & CRM with GTG CRM

If your goal is:

• Systematic marketing management
• Performance evaluation based on benchmark data.
• Optimizing operating costs and personnel.
• Improve the quality of the customer experience.

GTG CRM is the solution to help you turn these goals into reality.

Experience GTG CRM today and feel the difference in your operations and business results.