In digital marketing, "lead acquisition" is just the beginning – converting leads into customers is the real goal. HubSpot – one of the world's leading CRM and marketing automation platforms – has proven that combining landing pages and email nurturing can generate superior conversion rates and sustainable revenue.

This article will analyze how HubSpot implemented that strategy, and how GTG CRM helps small businesses do the same – at a more affordable cost and with simpler operation.

Who is HubSpot?

HubSpot is a leading SaaS company in the US, founded in 2006, renowned for its Inbound Marketing philosophy – instead of “pushing” ads, they “pull” customers through valuable content.

The HubSpot platform offers a comprehensive solution encompassing CRM, Marketing Automation, Email, Landing Pages, and Sales Pipelines.

According to their report, the inbound campaign combining landing pages and email automation alone helped HubSpot:

• Quadruple the number of eligible leads (MQL) in 6 months.
• Reduce costs per lead by up to 60% compared to paid advertising.
• Creating an automated customer nurturing loop can increase repurchase rates by up to 35%.

How HubSpot uses Landing Pages & Email Nurture to optimize conversions.

Landing Page - The "First Door" to Attracting Customers

HubSpot doesn't direct users to a homepage. Each marketing campaign has its own separate landing page, designed for a specific goal —for example, downloading an ebook, registering for a webinar, or trying out software.

Lessons to learn:

• Clear headlines & outstanding CTAs: HubSpot tests multiple headline variations to find the CTAs with the highest click-through rates.
• A concise form: only ask for 2-3 key pieces of information (email, name, company).
• The content focuses on value: explaining why downloading the ebook/subscribing provides real benefits.
• Connect directly to your CRM: all form data is saved directly to the system, no manual entry required.

As a result, HubSpot achieved an average conversion rate of approximately 35% on document download landing pages – a very high figure in B2B marketing.

Email Nurture - An automated nurturing system that turns leads into customers.

After customers fill out the form, HubSpot doesn't stop at just sending thank-you notes; they deploy a series of personalized nurturing emails based on user behavior.

For example:

• Immediately after downloading the ebook → Send a "Thank You" email with the document attached.
• 3 days later → Submit a related blog post to delve deeper into the issue.
• 7 days later → Join our free webinar/demo
• 10 days later → Limited-time trial offer email

Thanks to this automation, HubSpot can nurture tens of thousands of leads each month without needing additional staff.

Continuous Analysis & Optimization

HubSpot tracks the performance of each email and landing page in detail:

• Email CTR, open rate, response time
• Conversion rate for each form
• Heatmap of landing page behavior

Since then, they have continuously conducted A/B testing —changing the subject line, images, CTAs, and email order—to improve performance week by week.

Lessons for SMEs from HubSpot

HubSpot demonstrates that power lies not in individual tools, but in connecting them into a seamless workflow:

Advertising → Landing Page → Lead Generation → Email Nurture → Closing the Sale.

Whether you're a small business or a startup, you can absolutely adopt this model at a lower cost, thanks to new platforms like GTG CRM – where all these steps are already integrated.

GTG CRM - A breakthrough solution for online business.

AI Landing Page - Generate leads quickly & SEO optimized

GTG CRM allows you to create landing pages using drag-and-drop, uses AI to generate SEO-optimized content, includes a lead generation form, and integrates live chat, Zalo, and Messenger directly into the page.

All customer information will be saved directly to the CRM – no external connection required.

Landing pages can be multilingual, easily customizable, and automatically optimized for SEO.

Email Builder & Automation - Nurturing customers like HubSpot

Once you have leads, you can create an automated email nurturing sequence:

• Send a thank-you email after the customer fills out the form.
• Send the tutorial/offer article after a few days.
• Send free trial invitations or reminders when customers haven't made a purchase yet.

The AI in GTG CRM suggests content, CTAs, and emails, making it easy to implement without the need for an automation specialist.

CRM & AI Assistant - Understanding customers to provide better service.

GTG CRM's AI Assistant can answer any question you may have: "How many new customers did we get this week?", "Which emails have the highest open rates?", "What should I do to increase conversions on this landing page?"

AI will analyze and suggest the next course of action – just like having a professional marketer working alongside you.

Reporting & Performance - Measure like a pro

GTG CRM has an intuitive dashboard that displays all performance metrics: email open rate, CTR, conversion rate, cost per lead, and ROI.

You can see which variant is most effective and improve your campaign immediately.

See also: Create SEO-optimized landing pages to attract potential customers with GTG CRM

Conclude

HubSpot's case demonstrates the power of combining landing pages and email nurturing – a model that helps businesses not only acquire leads, but also convert them into loyal customers.

With GTG CRM, you can deploy this same model faster, easier, and more cost-effectively – thanks to the integration of AI, CRM, automation, and reporting in a single platform.