In digital marketing, “capturing leads” is just the beginning – converting leads into customers is the real goal. HubSpot - one of the world's leading CRM and marketing automation platforms - has proven that the combination of Landing Pages and Email Nurture can generate superior conversion rates and sustainable revenue.

This article will analyze how HubSpot implements that strategy, and how GTG CRM helps small businesses do the same - at a more affordable cost and with simpler operations.

Who is HubSpot?

HubSpot is a leading SaaS company in the US, founded in 2006, famous for its philosophy Inbound Marketing - instead of "pushing" advertising, they "pull" customers through valuable content value.

The HubSpot platform offers a comprehensive solution including CRM, Marketing Automation, Email, Landing Page, and Sales Pipeline.

According to their report, the combined inbound campaign alone Landing Page + Email Automation helped HubSpot:

• Increase 4x the number of qualified leads (MQLs) in 6 months
• Reduce cost/lead by up to 60% compared to paid advertising
• Create automated customer nurturing loops that increase repurchase rates up to 35%

How HubSpot Uses Landing Pages & Email Nurture to Optimize Conversions

Landing Page - The “First Door” to Attracting Customers

HubSpot doesn't take users to the homepage. Every marketing campaign has a unique landing page, designed for a specific goal - e.g., download an ebook, sign up for a webinar, try a software trial.

Things to Learn:

• Clear headline & prominent CTA: HubSpot tests multiple headline variations to find the CTA with the highest click-through rate
• Short form: only asks for 2-3 key pieces of information (email, name, company)
• Value-focused content: explain why downloading an ebook / signing up has a real benefit
• Connect immediately to CRM: All form data is saved directly into the system, no need to enter manually

Thanks to that, HubSpot achieves an average conversion rate of ~35% on document download landing pages - a very high number in B2B marketing.

Email Nurture - "Automated care system" turns leads into customers

After customers fill out the form, HubSpot does not stop at sending thanks, they deploy a series of nurturing emails personalized according to user behavior.

For example:

• Immediately after downloading the ebook → Send email “Thank You” with Documentation
• 3 days later → Send relevant blog post to dig deeper
• 7 days later → Invite to join a free webinar / demo
• 10 days later → Email with limited-time trial offer

Thanks to this automation, HubSpot can nurture tens of thousands of leads per month without adding staff.

Continuous Analysis & Optimization

HubSpot tracks the performance of each email & landing page in detail:

• Email CTR, open rate, response time feedback
• Conversion rate per form
• Behavioral heatmap on landing page

From there, they continuously A/B test - changing headlines, illustrations, CTAs, email order - to improve performance week by week.

Lessons for SMEs from HubSpot

HubSpot shows that the power lies not in each individual tool, but in connecting them into a seamless process:

Advertising → Landing Page → Lead Collection → Email Nurture → Close the deal.

Whether you are a small business or a startup, you can completely apply this model at a lower cost, thanks to new platforms like GTG CRM - where all these steps are already integrated.

GTG CRM - Breakthrough solution for online business

Landing Page AI - Fast & SEO-standard lead capture

GTG CRM allows you to create landing pages using drag-and-drop, AI creates SEO-standard content, has a lead capture form and integrates Integrate live chat, Zalo, Messenger right on the page.

All customer information will be saved directly to CRM - no external connection required.

Landing page can be multilingual, easy to customize and automatically optimized for SEO.

Email Builder & Automation - Nurture customers like HubSpot

After you have a lead, you can create a series email nurturing automatically:

• Send a thank you email after the customer fills out the form
• Send a tutorial/promotion article after a few days
• Send trial invitations or reminders when customers haven't purchased yet

AI in GTG CRM suggests content, CTAs and emails, making it easy to deploy without an automation specialist.

CRM & AI Assistant - Understand customers to take better care of them

AI Assistant of GTG CRM can answer any question you have: “How many new customers did we get this week?”, “Which email has the highest open rate?”, “What should I do to increase this landing page conversion?”

AI will analyze and suggest next actions - just like having a professional marketer working with you you.

Reporting & Performance - Measure like a pro

GTG CRM has an intuitive dashboard shows all the performance: email open rate, CTR, conversion rate, cost/lead, ROI.

You can see which variation is most effective and improve your campaign right away.

See more: Create SEO-standard Landing Page to attract customers leads with GTG CRM

Conclusion

HubSpot's case study shows the power of the combination of landing pages and email nurturing - a model that helps businesses not only capture leads, but also turn them into loyal customers.

With GTG CRM, you can implement this same model faster, easier, and more cost-effective - by integrating AI, CRM, automation, and reporting in a single platform.