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“One-person operation” business: A booming business trend after the pandemic

Linh Do

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"Solo business" – From a global trend to a survival choice.

In the US, statistics show that over 51 million people are running one-person businesses. In Vietnam, this number is also increasing rapidly, especially after the COVID-19 pandemic. Many people are starting to realize that they can start a business without a team or large capital. Here are the reasons why this type of business is so popular:

  • Take control of your time, work, and income.
  • The ability to control all business operations.
  • Freedom to choose a job that aligns with personal values.
  • You can start right away with just one clear skill.

The solo business model is no longer an experimental trend, but has become a survival solution for many people in a volatile economic environment. Constantly changing technology and the increasing need for independence are the main reasons for this shift.

Occupations suitable for the "one-person operation" model

The good news is you don't need to be exceptionally brilliant or be able to do everything. As long as you have a clear area of expertise, you're qualified to get started. Below are some prominent areas where thousands of people are choosing to develop a one-person business model:

  • Design & Technology: If you know how to design websites, create landing pages, build personal brands, or possess UI/UX skills, you can absolutely provide services to individual clients and small businesses.
  • Writing & Digital Content: From content marketing, PR articles, and sales emails to ebook editing or video scriptwriting, this is a highly in-demand field and perfectly suited for freelancers.
  • Marketing & Advertising: With a background in marketing knowledge or the ability to run advertising campaigns, build sales funnels, and provide digital strategy consulting, you can offer consulting services, implement and monitor campaign effectiveness.
  • Teaching & Consulting: Online courses, one-on-one training, small group coaching, or counseling on psychology, health, career—all are personalized service options that can be run independently.
  • System Setup & Process Optimization: If you are tech-savvy, capable of setting up software, optimizing management systems, automating processes, etc., this is your chance to turn your skills into a valuable product or service.

Advantages of the "1 person - 1 system" model

The appeal of this business model lies not in its scale, but in its flexibility, efficiency, and scalability. When you control everything, you also optimize costs and speed up decision-making.

  • Low operating costs: No expenses for office rent, staff, or complex management.
  • Make decisions quickly: No meetings, no consultations, you have complete control.
  • Flexible and easy to experiment with: You can change direction and try new ideas without having to spend time adjusting the entire system.
  • Focus on your expertise: Instead of wasting time managing other people, you can focus on the work you do best.

GTG CRM – A system for solo business owners

GTG CRM is a platform developed specifically for small businesses, startups, and freelancers. With integrated AI technology and optimized workflows, you can run a complete business model without hiring anyone.

You can easily create a sales landing page without any programming required.

GTG CRM platform offers a vast library of landing pages across various categories.

GTG CRM platform offers a vast library of landing pages across various categories.

You can automate sending emails and messages based on the customer journey.

You can create automated email sequences to implement marketing activities.

You can create automated email sequences to implement marketing activities.

You can manage customer data, storage, and care on a single platform.

Easily categorize customers by customer journey with GTG CRM.

Easily categorize customers by customer journey with GTG CRM.

You can track the effectiveness of your Facebook and Google advertising campaigns on an easy-to-understand interface with detailed reports.

You can track advertising campaigns from various channels on a single GTG CRM platform.

You can track advertising campaigns from various channels on a single GTG CRM platform.

Schedule and manage social media content from a single platform.

Save hours of content creation time with the GTG CRM platform.

Save hours of content creation time with the GTG CRM platform.

Conclude

The "one-person operation" business model will not only be a temporary trend but will become an essential part of the modern service economy. However, without a support system, it's easy to become overwhelmed and miss out on growth opportunities. GTG CRM is an all-in-one platform that helps individuals start their businesses without needing a technical team or a large budget. Sign up for a FREE GTG CRM 14 trial today to begin your independent business journey in a professional, streamlined, and sustainable way!

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