1. Why is a lean business model important during a recession?

The economic downturn has forced many businesses to cut costs, optimize resources, and focus on real value. Lean business models are the optimal approach to running a business even with limited capital or a small team. Below are some business models you might consider:

1.1. Digital product business

Digital products such as ebooks, online courses, and templates are ideal choices during a recession because they require no warehousing, shipping costs, or geographical limitations. You create content once and can sell it multiple times, providing a sustainable income stream with minimal costs. The benefits of digital products include:

• Low cost : Only an initial investment is required to create content.
• Automation : From payment to product delivery, everything can be automated.
• Suitable for individuals : Solopreneurs, freelancers, or content creators can all get started.

Solutions from GTG CRM

You can create a course sales landing page in just 10 minutes without knowing how to code:

You can easily find a landing page that matches your business field.

You can send automated welcome emails or ship products immediately after a customer makes a purchase:

Ready-made email templates make it easy for you to create welcome emails for your customers.

You can manage your customer list and upsell new products through a single platform:

You can easily manage data and categorize customers in a single place with GTG CRM.

1.2. The "One Person - Five Roles" Business Model

During a recession, hiring a large team is not feasible for many. The "1 person - 5 roles" model allows you to handle everything from production, sales, marketing, to customer service yourself, thanks to automation tools. This is the perfect option for small business owners or self-employed individuals who don't have a large budget to hire a team.

Solutions from GTG CRM

You can manage ads, content, and customers in one platform:

GTG CRM is a platform that integrates many useful features for businesses.

You can use AI content suggestions to create posts quickly:

With just a simple command, GTG CRM helps you create multiple posts in an instant.

You can set up automated customer service messages:

You can easily create automated customer response messages.

1.3. Business of professional services

Transforming personal expertise into services such as consulting, teaching, or design is an effective lean business model. During a recession, the demand for high-value yet affordable services (such as financial advice, nutrition advice, or content writing) remains high. You can start with simple tasks like these:

• A service promotion channel (website, social media)
• Online appointment scheduling and consultation system
• The process of retaining customers via email or text message.

Solutions from GTG CRM

You can create a professional service profile page in just a few minutes:

GTG CRM has landing pages where freelancers can build their portfolios.

1.4. "No Warehouse" Business Model (Dropshipping, Print-on-Demand)

Dropshipping or print-on-demand models allow you to sell without inventory, reducing financial risk during a recession. You can focus solely on marketing and customer service, while your supplier handles inventory and shipping. Some benefits of a no-warehouse model include:

• Low risk : No worries about inventory or warehousing costs.
• Easy to test : Test multiple products without large investments.
• Flexible : Suitable for those starting an online business.

Solutions from GTG CRM

You can create a landing page to run ads and quickly test a product:

Easily create multiple landing pages to run ads with GTG CRM.

You can run Ads campaigns on Google, LinkedIn, and Facebook:

With GTG CRM, you can create and manage multiple advertising campaigns.

2. Conclusion

Business models like digital products, specialist services, or warehouse-less businesses allow you to start with low costs, operate alone, and easily scale as the market recovers. And GTG CRM is the platform that helps you implement these business models. GTG CRM is an all-in-one platform that helps startups, small businesses, and individual entrepreneurs easily build their brand, attract customers, and achieve sustainable growth without needing a technical team or a large budget. Sign up for a FREE 14-day trial of GTG CRM today!