1. Why is a lean business model important during a recession?

Economic recession forces many businesses to cut costs, optimize resources, and focus on real value. Lean business models are the optimal approach to running a business even with limited capital or a small team. Here are some business models you can consider:

1.1. Digital Product Business

Digital products such as ebooks, online courses, and templates are ideal choices during a recession because they don't require warehousing, shipping costs, or geographical limitations. You create content once and can sell it many times, providing a sustainable income stream with negligible costs. The benefits of digital products include:

• Low cost: Only an initial investment is needed to create content.
• Automation: From payment to product delivery, everything can be automated.
• Suitable for individuals: Solopreneurs, freelancers, or content creators can all get started.

Solutions from GTG CRM

You can create a course sales landing page in just 10 minutes without knowing how to code:



You can easily find a landing page that suits your business field

You can send automated welcome emails or deliver products immediately after a customer makes a purchase:



Ready-made email templates help you easily create welcome emails for customers

You can manage your customer list and upsell new products through a single platform:



You can easily manage data and classify customers in a single place with GTG CRM

1.2. The “1 Person – 5 Roles” Business Model

During a recession, hiring a large team is not feasible for many people. The "1 person - 5 roles" model allows you to handle everything from production, sales, marketing, to customer service yourself, thanks to automation tools. This is the perfect choice for small business owners or self-employed individuals who don't have a large budget to hire a team.

The solution from GTG CRM

You can manage advertising, content, and customers in one platform:



GTG CRM is a platform that integrates many useful features for business owners business

You can use AI content suggestions to create posts quickly:



With just one simple command, GTG CRM helps you create many posts in a flash

You can set up customer care messages to be sent automatically dynamic:



You can easily create automated customer response messages

1.3. Professional Service Business

Transforming personal expertise into services such as consulting, teaching, or design is an effective lean model. During a recession, the demand for high-value but affordable services (such as financial advice, nutrition advice, or content writing) remains strong. You can start with the following simple tasks:

• A service promotion channel (website, social media)
• An online appointment and consultation system
• A customer retention process via email or text message

A solution from GTG CRM

You can create a professional service profile page in just a few minutes:



GTG CRM has landing pages for freelancers to build their company profiles

See more ways to create a professional Landing Page

1.4. “No Warehouse” Business (Dropshipping, Print-on-demand)

The dropshipping or print-on-demand model allows you to sell without needing to stock inventory, reducing financial risk during recessions. You only need to focus on marketing and customer service, while the supplier handles inventory and shipping. Some benefits of the no-warehouse model include:

• Low risk: No worries about inventory or warehousing costs
• Easy to test: Test many products without large investments
• Flexible: Suitable for those starting an online business

Solutions from GTG CRM

You can create landing pages to run ads to quickly test products:



Easily create multiple landing pages to run ads with GTG CRM

You can deploy Ads campaigns on Google, LinkedIn and Facebook:



With GTG CRM you can create and manage multiple advertising campaigns

2. Conclusion

Business models such as digital products, specialist services, or warehouse-less businesses allow you to start with low costs, operate alone, and easily scale up as the market recovers. And GTG CRM is the platform that helps you implement the above business model. GTG CRM is an All-in-One platform that helps startups, small businesses, and individual entrepreneurs easily build their brand, attract customers, and achieve sustainable growth without needing a technical team or a large budget. Sign up for a FREE 14-day trial of GTG CRM today!