Customer Success Stories

The story of a fashion shop owner and the journey to double revenue with GTG CRM

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In the world of online sales, the hardest thing isn't making the first sale, but getting customers to return for a second and third time. GTG CRM would like to share the success story of Linh's Closet – a small fashion shop with only two people, which doubled its revenue in 3 months thanks to automating its sales and customer care processes.

Setting: When everything was handmade

Before discovering GTG CRM, Linh and her partner sold women's clothing on Facebook and Shopee. Every day, they had to:

  • I personally answered hundreds of messages asking about prices, sizes, and stock availability.
  • Save customer information using Excel, and update it manually.
  • Sending thank-you messages, delivery reminders, birthday offers - all handmade.

Linh shared with GTG CRM, "We spend all day just answering customer inquiries and taking notes. We forget old customers, and we can't keep up with new ones."

As a result, despite having a steady customer base, revenue barely increased because there wasn't enough time to respond to messages promptly and provide follow-up care to previous customers.

The turning point: When Linh found GTG CRM

After researching many sales management tools, Linh chose GTG CRM because it's a platform that integrates everything: multi-channel messaging, landing page creation, automated customer care, and data storage.

In just one week, she understood and applied the platform to her business processes:

1. Create a landing page to launch the new collection.

Instead of just posting on Facebook, Linh used GTG CRM's AI Landing Page Builder to create a page showcasing her "Everyday Chic" collection:

  • Most landing page content is AI-powered.
  • Display all available products on a fully SEO-optimized landing page.
  • Integrate Messenger, Zalo, and Live Chat so customers can ask questions directly.
  • There is always a contact form for customers to leave their information.

Results: The landing page achieved a conversion rate of 11.8%, three times higher than a regular Facebook post.

See also: SEO-Optimized Landing Pages: The Key to Growth and Winning Over Both Google and Customers

2. Run your own ads.

Instead of outsourcing or taking an additional Facebook advertising course, Linh chose GTG CRM as a platform to help her run ads more easily.

 

With GTG CRM, Linh can easily create content and images using AI, ensuring polished and consistent posts without spending too much time. The simple ad setup interface is extremely suitable for individuals without prior advertising expertise.

 

GTG CRM also aggregates the performance of each advertising campaign into a single report, improving and optimizing it directly on one platform.

See also: Choosing the right keywords for Google Ads from the start can save you 70% of your budget.


3. Automated post-purchase customer care.

Linh activated the Automations sequence in GTG CRM:

  • Day 0: Email thanking the customer for filling out the form.
  • Day 7: Send an email with "Seasonal Outfit Suggestions"
  • Day 30: Email containing a 15% discount code.

Everything runs completely automatically; Linh no longer has to remember each customer or manually send each message.

4. Manage multi-channel messaging with AI Messaging

GTG CRM consolidates messages from Facebook, Zalo, and Gmail into one place, and even includes AI-powered response suggestions in case you're stuck.

As a result, response times were reduced from 15 minutes to just 2 minutes, and customers felt more valued.

Results after 3 months

After just 3 months of operating with GTG CRM, Linh's Closet has achieved encouraging results:

Index Before using GTG CRM After 3 months
Revenue from returning customers 27% of total revenue 54% of total revenue
Email open rate 2% 5%
Message response time 15 minutes < 2 minutes
Average advertising cost 100% 30% off

Even more remarkably, the entire team still only has two people, and GTG CRM helps them operate like a professional store without needing to expand their staff.

GTG CRM - A solution to help small businesses operate professionally.

GTG CRM is specifically designed for lean business – with just a few clicks, you can:

  • Create a sales landing page with AI-generated, SEO-optimized content.
  • Consolidate messages from multiple channels into a single inbox.
  • Automatically send customer care emails and messages.
  • Track advertising effectiveness, revenue, and return rates.

GTG CRM doesn't sell for you, but it helps you sell more easily, faster, and smarter.

Conclude

Linh's Closet is proof that you don't need a large team to do good marketing, just a smart system. If you're also doing online business, GTG CRM can help you start that journey: from a small shop to a memorable brand.

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