In the world of online sales, the hardest thing is not “making the first sale”, but how to make customers come back a second and third time. GTG CRM would like to share the success story of Linh’s Closet - a small fashion shop with only two people, but doubled its revenue after 3 months thanks to automating its sales and customer care processes.

Background: When everything is manual

Before knowing about GTG CRM, Linh and her companion sold women’s clothing on Facebook and Shopee. Every day, the two people have to:

• Hand-reply to hundreds of messages asking for prices, sizes, and inventory
• Save customer information in Excel, update manually
• Send thank-you messages, reminders for receiving goods, birthday promotions - all done by hand.

Linh shared with GTG CRM that,  “We spend all day just replying to customers and recording information. Old customers don't remember, new customers can't keep up.”

As a result, despite having a stable number of customers, revenue hardly increases because they don't reply to messages in time enough to take care of customers who have buy.

Turning point: When Linh found GTG CRM

After researching many sales management tools, Linh chose GTG CRM because it is a fully integrated platform: multi-channel messaging - creating landing pages - automatically taking care of customers - saving data.

In just 1 week, she understood and applied the platform to the business process: 

1. Create a Landing Page to launch a new collection

Instead of just posting on Facebook, Linh uses GTG CRM's AI Landing Page Builder to create a page to introduce the "Everyday Chic" collection:

• Most of the Landing Page content is supported by AI
• Present all existing products on an SEO-standard Landing Page
• Integrate Messenger, Zalo and Live Chat so customers can ask directly
• Always have a contact form for customers to leave information

Results: Landing Page achieves a conversion rate 11.8%, 3 times higher than a normal Facebook post.

See more: SEO Standard Landing Page: The Key to Growth "Winning the Hearts" of Both Google and Customers

2. Running ads yourself

Instead of outsourcing or taking an additional Facebook advertising course, Linh chose GTG CRM as a platform to help her run ads more easily.

 

With GTG CRM, Linh can completely create content and photos with AI, ensuring that posts are produced carefully and regularly without taking too much time. The interface of setting up ads is simple, extremely suitable for individuals who do not have expertise in running ads.

 

The performance of each advertising campaign is also summarized by GTG CRM on a single report, improved and optimized right on one platform.

See more: Choosing the right keywords to run Google Ads from the beginning to save 70% of the budget spent

3. Automatically take care of customers after purchase

Linh activates the Automations chain in GTG CRM:

• Day 0: Email thanking customers for filling out the form
• Day 7: Send email “Suggestions for seasonal outfits”
• Day 30: Email to send 15% discount code

Everything runs completely automatically, Linh no longer has to remember each customer or send each message manually.

4. Multi-channel message management with AI Messaging

GTG CRM combines messages from  Facebook, Zalo and Gmail into one place, with AI automatically suggesting answers in case of stuck answers.

Thanks to that, response time is reduced from 15 minutes to 2 minutes, customers feel more cared for.

Results after 3 months

After only 3 months of operating with GTG CRM, Linh's Closet achieved encouraging results:

Index	Before using GTG CRM	After 3 months
Revenue from returning customers	27% of total revenue	54% of total revenue
Email open rate	2%	5%
Message response time	15 minutes	< 2 minutes
Average advertising costs	100%	30% reduction

What's more, the whole team still has only 2 people, GTG CRM helps them operate like a professional store, without having to expand staff.

GTG CRM - Solution to help small sellers operate professionally

GTG CRM is specially designed for lean business - with just a few clicks, you can:

• Create a sales landing page with AI to write SEO-standard content.
• Gather messages from multiple channels to one inbox.
• Automatically send emails and messages customer care.
• Track the effectiveness of advertising, revenue, and return rates.

GTG CRM doesn't sell for you, but it helps you sell easier, faster, and smarter.

Conclusion

Linh's Closet is proof that: You don't need a large team to do marketing well,  just need a smart enough system. If you are also doing business online, GTG CRM can help you start that journey: from a small shop, to a memorable brand.