"The store is busy, but the data is a mess" – that's how Doan Minh Khang (40 years old) describes the situation at TechPro Mart, a small electronics chain he built from scratch.

Every day, hundreds of customers contact him to buy or inquire about prices via Facebook, Zalo, and his website. However, his marketing and sales teams operate separately, and their data is scattered everywhere.

He had tried Excel and various standalone CRM software, but none of them could help him manage marketing, sales, customer service, and operations all on a single platform.

"I want to know which stores are doing well today, which ads are effective, and which customers need follow-up. But for each question, I have to open 4–5 different tools."

The turning point: When everything merges in GTG CRM

In 2025, Khang will transition his entire business operations to GTG CRM – a comprehensive AI-integrated platform.

"After just one week of trying it, I knew this was exactly what I needed," he said.

AI Assistant – A true virtual assistant

As soon as he logged in, the AI Assistant in GTG CRM suggested an automated report for him every morning:

• Summary of yesterday's sales.
• List of customers with a high likelihood of repeat purchases.
• Best-performing ads of the week.

No need to open the Excel spreadsheet, just ask:

"By what percentage did revenue increase this week compared to last week?"

And the AI Assistant responds instantly.

GTG CRM's intelligent AI assistant has been a valuable partner for Mr. Khang's business.

CRM Object – Transparent Customer and Transaction Management

All customers, invoices, and orders are stored centrally in the CRM Module.

Whenever a customer makes a purchase at any branch, the system automatically generates an invoice linked to the corresponding contact .

Mr. Khang can view his transaction history, purchased products, the responsible employee, and even the initial contact channel (Facebook, Ads, Zalo, etc.).

"Previously, employees often made mistakes in entering order codes or forgot to update payments. Now, they can see everything clearly by simply opening the CRM, eliminating any disputes," he said.

Campaigns – AI helps make advertising smarter.

The marketing department no longer has to guess which content or keywords will work.

AI in Campaigns automatically suggests SEO-optimized titles, descriptions, hashtags, and keywords for each electronics product.

Thanks to this, TechPro Mart optimizes its Google and Facebook advertising costs and tracks the effectiveness of each campaign directly in the CRM – CTR, CPC, and ROI are all displayed in a single table.

The AI in the Campaigns module makes running ads much faster and easier.

Messaging & Live Chat – All channels, one screen

Customers inquire about prices on Facebook, send messages via Zalo, or chat directly on the website – all of which are displayed in a single location within the Messaging module.

AI also suggests quick answers: for example, if a customer asks, "Are there any LG air conditioners left?" → the system will suggest a ready-made answer along with a product link.

"We reduced the time it takes to respond to messages by over 60%. Employees no longer have to switch back and forth between different apps," Khang said.

The AI in the Messaging module assists with any customer inquiries.

Automations – Retaining Existing Customers

Each customer is automatically added to the customer care workflow after making a purchase:

• Send a thank-you email after 1 day.
• Send warranty reminder messages after 6 months.
• If a customer doesn't return after 12 months, the system automatically sends a discount voucher for their next purchase.

Thanks to automation, TechPro Mart transforms retail customers into loyal customers – the return purchase rate has increased by 45%.

Support Center – Professional Feedback Resolution

Instead of letting customers complain via private inboxes, GTG CRM consolidates all requests into the Support Center. Mr. Khang can track the progress of each case and ensure that all feedback is resolved on time.

Results after 6 months

• Revenue across the entire chain increased by 38%.
• The customer return rate reached 52%.
• Customer request processing time has decreased by 60%.
• Financial and marketing reports are automatically compiled – no more manually closing the books every weekend.

Conclude

Thanks to GTG CRM, TechPro Mart not only sells more efficiently but also operates as streamlined as a large enterprise.

From marketing and customer service to invoice management and technical support – everything is connected within a single platform.

"I don't need five more software programs. Now I just need to open GTG CRM."

— Doan Minh Khang, Founder of TechPro Mart