“The store is crowded, but the data is chaotic” – that’s how Mr. Doan Minh Khang (40 years old) describes the situation of TechPro Mart, the small electronics chain he built from scratch.

Every day, hundreds of customers come to buy or ask for prices via Facebook, Zalo, and the website. But his marketing and sales teams operated separately, and data was scattered everywhere.

He had tried Excel, then individual CRM software, but no system could help him manage marketing, sales, customer service, and operations in the same platform.

“I want to know which stores are selling well today, which ads are effective, and which customers need to be taken care of again. But each question like that requires opening 4–5 different tools.”

Turning Point: When Everything Is Unified in GTG CRM

In 2025, Mr. Khang will move all business operations to GTG CRM – an integrated platform comprehensive AI integration.

“After just 1 week of testing, I knew this was exactly what I needed,” he said.

AI Assistant – A real virtual assistant

As soon as he logged in, AI Assistant in GTG CRM suggested an automatic report for him every morning:

• Yesterday's sales summary.
• List of customers with high repurchase potential.
• Best advertising performance of the week.

No need to open an Excel spreadsheet, he just needs to ask:

“What percentage of revenue did this week increase compared to last week?”

and AI Assistant answered instantly.

CRM Object - Customer management & transparent transactions

All customers, invoices, and orders are stored centrally in CRM Module.

Every time a customer makes a purchase at any branch, the system automatically generates Invoice linked to Contact correspondingly.

Mr. Khang can view transaction history, purchased products, responsible staff and even the initial access channel (Facebook, Ads, Zalo ...).

“Previously, staff often mistyped the order code or forgot to update the payment. Now, just open CRM and see everything, clearly and there is no room for argument,” he said.

Campaigns – AI helps advertising smarter

The marketing department is no longer must guess which content or keywords are effective.

AI in Campaigns automatically suggests titles, descriptions, hashtags and SEO-standard keywords for each electronic product.

Therefore, TechPro Mart optimizes Google and Facebook advertising costs, and tracks the effectiveness of each campaign directly in CRM - CTR, CPC, ROI are all displayed in a single table.

Messaging & Live Chat – All channels, one screen

Customers ask for prices on Facebook, send messages via Zalo, or chat directly on the website – all displayed in one place in the module Messaging.

AI also suggests quick answers: for example, customers ask “Is the LG air conditioner still available?” → the system suggests ready-made answers with product links.

“We reduce the time to reply to messages by more than 60%. Employees no longer have to jump between apps “, said Mr. Khang.

Automations – Retaining old customers

Each customer after purchasing is automatically included in care workflow:

• Send a thank you email after 1 day.
• Send a warranty reminder message after 6 months.
• If the customer has not returned after 12 months, the system automatically sends a discount voucher for the next purchase.

Thanks to automation, TechPro Mart turns retail customers into regular customers - the rate of returning to buy increased 45%.

Support Center - Professional feedback resolution

Instead of letting customers complain via a separate inbox, GTG CRM collects all requests into Support Center. Anh Khang can track the progress of each case and ensure all feedback is resolved in a timely manner.

Results after 6 months

• Revenue across the chain increased 38%.
• Return rate reached 52%.
• Customer request processing time reduced 60%.
• Financial and marketing reports are automatically compiled – no more “sitting and closing the books” every weekend.

Conclusion

Thanks to GTG CRM, TechPro Mart not only sells more effectively but also operates more leanly like a large enterprise.

From marketing, customer care, invoice management to technical support – all connected in one unified platform.

“I don’t need 5 software anymore. Now I just open GTG CRM.”

— Doan Minh Khang, Founder TechPro Mart