The Importance of Landing Pages in Revenue Growth

A landing page is not just a single webpage; it's a business's "conversion engine." When properly optimized, it helps to:

• Increase conversion rates: Landing pages are designed to focus on a single goal, such as scheduling an appointment, making a purchase, or filling out a form, eliminating distracting elements.
• Improve the user experience: A visually appealing page with fast loading speed and clear content will keep customers engaged longer.
• SEO & advertising optimization: SEO-optimized landing page content increases visibility on Google, while integrating advertising pixels supports measurement and remarketing.
• Cost savings: Instead of pouring money into multiple channels with uncontrolled effectiveness, landing pages help accurately measure the ROI of each campaign.

These are precisely the things that Là Vè Gourmet, Mầm Spa, and Gori Vietnam have successfully done in their revenue growth journey.

Case studies demonstrating successful Landing Page optimization.

Before analyzing each brand in detail, let's look back at how they have leveraged landing pages as a crucial tool. Each business is unique, but they all share the common trait of knowing how to focus resources on one effective channel to maximize conversions.

La Ve Gourmet - A brand of jams and Tet cakes that enhances brand recognition thanks to its Landing Page.

La Ve Gourmet specializes in selling jams, cakes, and teas for Tet (Vietnamese Lunar New Year). Their challenge is the fierce competition during Tet, with dozens of brands vying for advertising space. To differentiate themselves, La Ve Gourmet focuses on optimizing their landing page for Tet campaigns:

• An eye-catching landing page design featuring Tet (Vietnamese Lunar New Year) themed colors and a prominent call to action (CTA).
• The content is concise, focusing on the product benefits and gifts.
• Eliminate distractions, focus on one goal: Order now.
• By combining Facebook and Google ads, we drive all traffic to the landing page instead of the main website.

Là Vè Gourmet's sales landing page for Tet 2024

Results: Engagement increased significantly, customers remembered the brand more, and orders during the Lunar New Year period rose noticeably. This demonstrates the power of "centralizing" the customer experience on a landing page.

Mam Spa - Increased traffic by 181% and tripled conversion rates thanks to its Landing Page.

Mầm Spa operates in the beauty industry, a highly competitive sector. They employ a "specialized experience" strategy using landing pages:

• Build landing pages optimized for both desktop and mobile, with a simple yet professional interface.
• Focus your content on special offers and service benefits.
• Adding a booking form directly to the landing page simplifies the process for customers.
• Combine tracking and remarketing to follow up with customers after they visit your page.

A photo of one of the services offered at Mầm Spa.

Result: Website traffic increased by 181% and conversion rates tripled compared to before implementing the landing page. For a spa service that requires strong persuasive arguments, this is a significant leap forward, proving that landing pages can have a major impact in the service industry.

Gori Vietnam - Unisex fashion brand sees 45% revenue growth in 6 months.

Gori Vietnam is a unisex fashion brand sold on Shopee. What makes them special is that they not only optimize their e-commerce store but also build landing pages to promote their new collections. Their strategy includes:

• Design a landing page with attractive lookbook images that are consistent with your brand identity.
• Create a product funnel: From advertisement → Landing Page → Buy Now CTA button on Shopee
• Combine banners, posters, and product image variations to increase appeal.
• Track behavioral data on landing pages to tailor your ads.

Photo of Gori Vietnam's booth on an e-commerce platform.

Results: In just 6 months, revenue increased by 45%, confirming that landing pages can be an effective "transit point" before customers make purchases on e-commerce platforms. This is a typical case for SMEs in the fashion industry wanting to leverage advertising + landing pages to achieve breakthroughs.

GTG CRM - A simple landing page creation solution with AI.

The above cases demonstrate that an optimized landing page can make a difference in revenue. GTG CRM is specifically designed for businesses that need a landing page but still want to ensure cost-effectiveness and ease of use.

• We offer a diverse collection of landing page templates, allowing you to choose a template that suits your industry using AI, in any language.

A diverse collection of product showcase landing page templates.

• GTG CRM offers added convenience with its built-in Live Chat, Messenger, Zalo, and even contact forms and shopping carts.

Landing page templates that meet diverse customer needs.

• With AI generating SEO-optimized images and content, you no longer have to worry about writing compelling, SEO-friendly content or wasting time searching for images. AI handles everything; all you need to do is provide your ideas and review the AI's output.

AI generates SEO-optimized content and images based on your ideas.

• Easy to use, with just a few changes to the content and images, you can instantly have a professional landing page without needing any coding or technical expertise.
• For a reasonable cost of only about 26,000 VND, you can own a professional and well-designed product/sales page.

However, for consistent and long-term implementation, businesses need an integrated tool with multiple features instead of relying on separate software programs. And that's where GTG CRM becomes the ideal solution. More than just a landing page creation tool, GTG CRM also offers:

• Brand Identity - Building logo, vision, mission & core values using AI
• Email Builder - Professional email design, AI-assisted content creation.
• Social & Campaign - Manage posts and run ads using AI-optimized SEO, with metrics measured on a single dashboard.
• CRM & Messaging - Centralized customer management, personalized multi-channel messaging.
• Automations - Smart, time-saving care scenarios
• Team Access Management - Effective permission management and collaboration within a team.

With GTG CRM, small and medium-sized businesses can start with a landing page, expand to social media, advertising, CRM, and customer care —all on one platform. What Là Vè Gourmet, Mầm Spa, and Gori Vietnam have done separately, you can achieve with GTG CRM more easily and seamlessly.

Conclude

The three case studies above clearly demonstrate that landing pages are not just a supporting tool, but a lever for revenue growth for businesses. Whether you are in the F&B, spa services, or fashion industry, landing pages can help increase conversion rates and sales if implemented correctly.

However, to avoid wasting time navigating multiple tools, SMEs can consider a unified platform like GTG CRM – easy to use and integrated from landing page building to lead management and smart marketing. This could be a sensible solution for any business looking to move quickly, efficiently, and achieve sustainable growth.