The Importance of Landing Page in Revenue Growth

Landing page is not just a single website but a “conversion machine” of the business. When properly optimized, it helps:

• Increase conversion rates: Landing pages are designed to focus on a single goal such as making an appointment, making a purchase, or filling out a form, eliminating distractions
• Improve user experience: A page that is easy to view, loads quickly, and has clear content will keep customers on the site longer
• Optimize SEO & advertising: SEO-standard Landing Page content helps increase visibility on Google, while integrating advertising pixels supports measurement and remarketing
• Save costs: Instead of pouring money into multiple channels without controlling the effectiveness, Landing Page helps measure accurately determine ROI from each campaign

This is also what La Ve Gourmet, Mam Spa and Gori Vietnam have successfully done in their journey of revenue growth.

Cases of successful application of Landing Page optimization

Before analyzing each brand in detail, let's look back at how they have utilized Landing Page as an important lever. Each business has different characteristics, but the common point is knowing how to focus resources on an effective channel to maximize conversion.

La Ve Gourmet - Tet jam & cake brand enhances recognition thanks to Landing Page

La Ve Gourmet specializes in jam, cake and Tet tea. Their problem is that the Tet season is fiercely competitive, with dozens of brands competing to advertise. To be different, La Ve Gourmet focuses on optimizing the Landing Page for the Tet campaign:

• Eye-catching Landing Page design with Tet-themed colors, outstanding CTA
• Concise content, focusing on product benefits and gifts
• Eliminate distractions, keep only one goal: Order now
• Combine Facebook & Google ads, drive all traffic to the Landing Page instead of the main website

Results: The number of interactions increased sharply, customers remembered the brand more, and orders during Tet increased significantly. This is a testament to the power of “centralizing” the customer experience on the Landing Page.

Mam Spa - Increased traffic by 181% and tripled conversion rate thanks to Landing Page

Mam Spa operates in the beauty industry, an industry with a terrible level of competition. They apply the strategy of “specializing the experience” with Landing Page:

• Build a Landing Page optimized for both desktop and mobile, simple interface but professional
• Focus content on special offers and service benefits
• Add an appointment form right on the Landing Page, helping customers not need to do much operation
• Combine tracking and remarketing to follow up with customers after they visit the page

Results: Increased visits by 181% and conversion rate by 3 times compared to before applying Landing Page. With spa services requiring strong persuasion, this is a significant leap forward, proving that Landing Pages can make a big impact in the service industry.

Gori Vietnam - Unisex fashion grows 45% revenue in 6 months

Gori Vietnam is a unisex fashion brand selling on Shopee. What's special is that they not only optimize their e-commerce store but also build a Landing Page to promote their new collection. The strategy includes:

• Design a Landing Page with beautiful lookbook images, synchronized brand identity
• Create a product funnel: From advertising → Landing Page → CTA button to buy now on Shopee
• Combine banners, posters, design product variant images to increase attractiveness
• Track behavioral data on the landing page to adjust advertising

Results: After only 6 months, revenue increased by 45%, confirming that Landing Page can be an effective "transit station" before customers make purchases on the e-commerce platform. This is a typical case for SMEs in the fashion industry who want to take advantage of advertising + Landing Page to break through.

GTG CRM - Simple Landing Page creation solution with AI

The above cases show that: Optimized Landing Page can make a difference in revenue. GTG CRM is specially designed for businesses that need Landing Page, but still want to ensure reasonable cost, easy to use:

• Diversified Landing Page template warehouse, can choose a template suitable for the industry with AI, in any language.

• More convenient when GTG CRM has integrated Live Chat, Messenger, Zalo, even contact form or shopping cart.

• With AI creating images and SEO-standard content, no more headaches because you don't know how to write good, SEO-standard content, searching for images takes time anymore, because now AI takes care of it all, your job just give an idea and check the AI results.

• Easy to use, with just a few steps to change the content and images, you have a professional Landing Page without needing any coding or technical expertise.
• Reasonable cost, only about 26,000 VND, you already own a professional, neat introduction/sales page.

But to deploy synchronously and long-term, businesses need a tool that integrates many features instead of depending on many separate software. And that's when GTG CRM becomes the ideal solution, not just a Landing Page creation tool, GTG CRM also has:

• Brand Identity - Build logo, vision, mission & core values with AI
• Email Builder - Professional email design, AI support for content creation
• Social & Campaign - Manage posting, run ads with AI SEO standards, measure on 1 dashboard
• CRM & Messaging - Centralized customer management, personalized multi-channel messaging
• Automations - Scenario smart care version, saving time
• Team Access Management - Decentralization & effective collaboration within the team

With GTG CRM, small and medium-sized businesses can start from Landing Page, expand to Social, advertising, CRM and customer care - All on one platform. What La Ve Gourmet, Mam Spa and Gori Vietnam have done separately, you can completely do synchronously and more easily .

Conclusion

The three case studies above are clear proof that Landing Page is not just a support tool, but a leverage for revenue growth for businesses. Whether you are in the F&B, spa or fashion industry, Landing Page can help increase conversion rates and sales if implemented correctly.

However, to avoid wasting time struggling with multiple tools, SMEs can consider a unified platform like GTG CRM - Easy to use, integrated from Landing Page building to lead management and smart Marketing. This can be a reasonable solution for any business that wants to go fast, go clean and grow sustainably.