What is a Landing Page?

Before learning how to create a Landing Page, you need to understand the basic concepts. Landing Page is a standalone web page, usually designed to serve a specific purpose: Sell products, collect customer information (leads) or call to action (CTA).

Unlike a regular website with many sections, Landing Page focuses on only one goal. For example: A fashion shop can create a separate Landing Page for its men's shirt collection, instead of sending customers to a homepage with too many distracting products.

Why do online shop owners & SME need Landing Pages?

At this stage, many small shop owners often wonder: "I already have a fanpage, do I need a Landing Page?". The answer is yes. Landing Page is the clearest "place to close the deal", where you control all messages, images and customer journeys.

Unlike fanpages or e-commerce platforms, Landing Pages are completely owned by you. You can run ads, attach lead capture forms, install Live Chat and analyze customer behavior on one platform. This is an essential tool if you want to increase conversion rates and optimize marketing costs.

How to create a SEO-standard Landing Page for online shop owners & SMEs

To help you visualize more clearly, below are detailed instructions on how to create a Landing Page that suits your business goals.

Step 1: Determine the Landing Page's goal

Before learning how to create a Landing Page, you need to be clear: What do I want the page to do? If the goal is to collect leads, you need a prominent registration form. If you want to create a sales Landing Page, the "Buy Now" CTA must be placed in a strategic position. If you run an event campaign, you need a countdown timer to create FOMO.

A clear goal will determine the structure, content and features you need on the Landing Page.

Step 2: Design the Landing Page

If you do not have design expertise, you can hire a Landing Page design unit to create a landing page according to your requirements, the price for a complete Landing Page can range from  11 million VND to 15 million VND . 

If you find hiring a designer too expensive, and designing it yourself is time-consuming, then this is the time you should look for Landing Page creation tools available templates by industry.

With GTG CRM, you just need to choose the appropriate template (cosmetics, fashion, F&B, real estate ...), then drag-and-drop to edit content and images. No need to know code, in just 10 minutes you have a complete sales landing page. If you still haven't found a Landing Page template that you like, you can send a request for GTG CRM to create a completely new one for you.

Step 3: Write SEO-standard content with AI

Most online shops have difficulty writing headlines, meta descriptions or CTAs. The content is often long-winded, unattractive and keyword-free. This is why advertising is ineffective.

To get your Landing Page to the top of search, you must pay attention to the following 4 things:

1. Headline (H1) - The first Title that appears on your Landing Page

• This is the deciding factor whether the customer stays or leaves
• Principle: Short (6-12 words), contains  main keywords , and also focuses on  direct benefits of the product/service

Example: Instead of writing  “High-quality men’s leather shoes” , write  “High-quality men’s leather shoes – Lasts more than 2 years, 30% off today” .

2. Meta Description - Description displayed on Google

• Long from  140-160 characters , has  main keyword , and suggests benefits + CTA
• Formula: [Product/service] + [main benefit] + [call to action]

For example:  “SEO-standard sales landing page helps online shops double their orders. Try GTG CRM for free today!” .

3. On-page content - Break down and optimize for keywords

• Opening paragraph : Briefly explain the customer's problem (pain), then offer a solution (your product/service)
• Following sections : use H2/H3 containing secondary keywords (eg:  Benefits of creating a Landing Page ,  How to collect customers from Landing Page ,  How is Landing Page different from Website? )
• Clear CTA : place “Register Now”, “Try it for Free” buttons fee”, “Get advice” in many positions, at least at the beginning, middle and end of the page

Specific example:

• H2:  Why do online shops need Landing Pages to sell products?
• Paragraph: Explain the reason + insert CTA → “Create a Landing Page with GTG CRM in just 10 minutes”

Step 4:  Search for illustrative images 

A Landing Page lacking professional illustrative images will have difficulty retaining customers. First, you must determine the size of the image you need to use, usually a Landing Page will include the following types of images:

• Hero image (large image at the top of the page): Used to convey core benefits/values, recommended horizontal size 1600-1920px
• Product/service image: Optimize 45° angle, clean background; If it is a service, use a process simulation or “before–after” photo
• Contextual photo (lifestyle/use-case): Shows the product being used in a real context → increases credibility
• Testimonial photo (testimonial/case): Customer portrait + short quote
• Benefit illustrative icon: 3-6 simple icons, consistent with brand color

Note:

• Image file name: No accents, with primary/secondary keywords (eg:  landing-page-ban-hang-my-pham.webp )
• Alt text (8–12 words): Describe the image + cleverly insert keywords, avoid stuffing (eg:  “Vitamin C serum brightens skin on wooden background – landing page cosmetics” )
• Format: Priority  WebP for illustration;  PNG for logo (transparent background)
• Size & capacity: For the image to be displayed in the correct frame; size < 300KB (hero < 500KB)
• Consistency: a consistent visual style (lighting, color tone) to enhance the sense of professionalism

Step 5: Add a registration form and collect customer data

To optimize conversions, you should place the form right in the hero section or near important CTAs. The form should be concise, only collecting necessary information such as name, email, phone number. Personalize the form title (e.g. “Sign up now for 20% off”) and use a clear CTA button.

Step 6: Enable Live Chat and multiple messaging channels

To allow visitors to not only read information but also interact directly, you need to integrate Live Chat or familiar messaging channels. This is the bridge that helps businesses respond immediately and create a sense of professionalism for customers.

• Choose a Live Chat tool : You can use popular platforms such as Tawk.to (free), Crisp, or LiveChat. They allow you to create a chat widget in just a few minutes
• Insert into Landing Page : After registration, you will receive a code snippet. Insert this code into the  <head>  or before the  </body> of the Landing Page. If you use an existing Landing Page creation platform, just paste the code into the “Custom Script” or “Chat Plugin” section
• Outsource if needed : If you are not familiar with technical operations, you can hire a freelancer on Fiverr, Upwork or a small agency to help you integrate. Costs usually range from a few hundred thousand to a few million depending on needs.

In addition to Live Chat, don't forget to attach the Messenger Chat Plugin (Facebook provides it for free) or the Zalo OA button for customers to choose the channel they are most familiar with.

Step 7: Test and optimize before running

Before launching the Landing Page, you need to test everything to make sure everything works smoothly and creates a smooth experience for customers:

• Test display on multiple devices : View the Landing Page on desktop, tablet, and mobile to make sure the layout is not broken
• Check page loading speed : Use Google PageSpeed Insights or GTmetrix to test, optimize images and scripts to make sure the page loads in under 3 seconds
• Test the registration form : Enter your email/phone number to make sure the information is sent and receive feedback (email, SMS)
• Check the link & CTA button : Make sure all buttons (Buy Now, Register, Contact…) work correctly
• Ask friends/colleagues to test : Send the link to a few people to get feedback on the experience, helping you see the small missing errors

Suggestions for Landing Page creation tools

1. GTG CRM:  Allow customers to drag-and-drop to design, choose templates by industry, use AI to write SEO-standard content and create images instantly. Every Landing Page integrates Live Chat, lead capture form and synchronizes data with CRM. You can also attach Messenger and Zalo to chat directly with customers, turning visitors into orders on the spot

2. Ladipage.vn: Strength is in many beautiful, easy-to-drag-and-drop templates. However lacks integrated CRM customer management features

3. Haravan.com: Strong in e-commerce, but more focused on online sales than personalizing marketing content

4. GetResponse: International tool, multi-functional but high cost, complicated for SMEs

Conclusion 

The way to create an effective Landing Page is not just to build a website, but to create a "closing machine" for online shops & SMEs. When you have a Landing Page that is SEO-standard, synchronized with the brand, integrated with Live Chat and CRM, you will both save costs and increase the closing rate. If you want to experience the difference, try  GTG CRM FREE trial - A platform that helps you create a Landing Page in 10 minutes without requiring technical or design expertise.