How do they convert those website visits into actual subscribers or bookings? The answer lies in the landing page – a streamlined, personalized, and action-oriented landing page.

Who are Airbnb and what problems are they facing?

Airbnb was founded in 2008 in San Francisco with the mission of connecting people with spare rooms to travelers needing short-term accommodation. After several years of growth, Airbnb's website attracted millions of visits each month, but the conversion rate – that is, the number of people registering as "hosts" or booking accommodations – was lower than expected.

Reason:

• Generic landing pages that don't reflect the needs of different user groups (host vs. guest).
• The interface displays a lot of content, but the CTAs are not very prominent.
• The on-site experience is still scattered and doesn't guide users towards specific actions.

That's when Airbnb decided to redesign its entire landing page based on behavioral data and personalization models.

Solution: Optimize your landing page using data and user experience.

Airbnb implements a dynamic landing page strategy based on location, behavior, and usage intent. Each user accessing the platform will be directed to a unique landing page tailored to their needs.

Specifically, they implemented three main areas of improvement:

• Location-based and target-based landing pages

Instead of a single page, Airbnb creates hundreds of landing pages for each city or region (e.g., “Vacation Rentals in Tokyo”, “Airbnb in Manhattan”). The content, images, and calls to action (CTA) are all personalized based on the user's location or the keywords they search for.

• Action-oriented UX design

Airbnb analyzes how users view and scroll pages to place key areas like CTAs like “Become a Host” or “Start your listing” in the most visible locations. The registration form is streamlined to just a few steps to reduce bounce rates.

UX is optimized.

• Continuous optimization through data and testing.

The marketing team uses heatmaps and A/B testing to track scrolling, clicking, and pause behavior. Variations of headlines, images, and CTA buttons are continuously compared to select the version with the highest conversion rate.

Result: Landing pages become the "golden touchpoint" in growth strategies.

Thanks to its landing page strategy based on user data and behavior, Airbnb achieved impressive results:

• The number of registrations to become a host has increased by over 30%.
• Average time spent on the page increased by 25%.
• The bounce rate has decreased significantly.
• Organic traffic increased significantly thanks to a landing page system optimized for SEO in each location.

Landing pages are not just "auxiliary websites," but have become a crucial part of Airbnb's global conversion strategy – where every user action is clearly and easily guided.

Lessons for Vietnamese SMEs

From Airbnb's story, small businesses in Vietnam can learn three important lessons:

1. A landing page cannot be for everyone.

Each customer group has different needs, so create separate landing pages for each product, category, or advertising campaign.

2. Data determines effectiveness.

Measure and experiment regularly. A small change in headline, CTA, or layout can make a big difference in conversions.

3. Simplicity is best.

Users don't want to fill out long forms or read too much content. Keeping landing pages concise, visually appealing, and with prominent calls to action is Airbnb's proven formula for success.

GTG CRM – AI-integrated Landing Page Solution for Vietnamese SMEs

While Airbnb had to invest in hundreds of UX and data engineers to build a global landing page system, Vietnamese SMEs can now do the same with just a few simple steps thanks to GTG CRM.

GTG CRM's treasure trove of landing pages

With GTG CRM – AI-integrated Landing Page, you can:

• Create intuitive drag-and-drop landing pages, no coding required.
• Choose a template that's suitable for your industry, with pre-optimized layout and conversion rates.
• AI writes SEO-optimized content and automatically generates images suitable for the product.

AI creates content comfortably.

• Integrate forms, live chat, and custom domains directly into the platform.

GTG CRM integrates live chat directly into the landing page.

• Connect directly to the Campaigns module to run Google or Facebook ads directly from your landing page without needing any other tools.

With GTG CRM, small businesses can own an "Airbnb-standard" landing page – faster, more cost-effective, and smarter.

Conclude

Airbnb's story proves that a landing page is not just an introduction, but a revenue lever. By focusing on user experience and optimizing content based on behavior, they transformed their landing page into the most powerful conversion tool.

And in Vietnam, GTG CRM helps SMEs achieve that without a technical team, without an agency, and without needing to know how to code. With just a few drag-and-drop actions and AI support, you can create beautiful, SEO-optimized landing pages and be ready to close deals.