When starting an online business, many people often confuse websites and landing pages. Some think that having just a website is enough to run ads. Others believe that a landing page can completely replace a website.

In fact, websites and landing pages are not opposites, but serve very different purposes in the customer journey.

What is a website and what is its main role in online business?

A website is a comprehensive platform that displays complete information about a business. A website typically includes multiple pages such as about us, products, services, blog, contact, and policies.

The main role of a website:

• Building trust and brand image - A website is the official face of a business in the online environment.
• Provide complete information to customers - Details about products, policies, and terms of use.
• Long-term SEO support and attracting organic traffic - Optimized for search engines.
• As the "central home" of all online activity , all marketing channels lead back to the website.

You can find information about GTG CRM's website creation feature here: Website building features with GTG CRM

What is a landing page and why is it essential when running ads?

A landing page is a single page designed with a single conversion goal. Instead of providing a lot of information like a website, a landing page focuses on guiding users to take a specific action.

Landing pages are commonly used in advertising campaigns because:

• Focused content, no distractions - Eliminate distracting elements.
• Easy to measure conversion effectiveness - With a single objective, tracking conversion rates is straightforward.
• Suitable for each campaign and customer group - Customized to your specific audience.

You can view GTG CRM's landing page creation feature here: Landing Page Building Feature with GTG CRM

The core difference between a website and a landing page.

Websites serve to build brand awareness and provide general information. Landing pages are designed for quick conversions and are often associated with advertising or short-term campaigns.

If you use a website to run ads without optimizing for specific goals, the conversion rate is often low. If you only use a landing page without a supporting website, the business lacks a brand foundation.

When should you use a website, and when should you use a landing page?

A website is suitable when: Businesses want to build a long-term online presence, do SEO, publish content, and build trust with customers.

Landing pages are suitable for: businesses running advertisements, launching new products, generating leads, or testing the market.

In practice, websites and landing pages should be used in parallel, not interchangeably.

How does GTG CRM help build websites and landing pages?

GTG CRM offers both website and landing page creation features within a single platform.

GTG CRM's library of nearly 100 landing page templates:

The website interface was created using GTG CRM:

More importantly, data from both the website and landing page is linked to the CRM system, allowing businesses to track the customer journey from initial visit to order placement.

Conclude

Websites and landing pages are not mutually exclusive options. A website is a long-term platform, while a landing page is a conversion optimization tool for each campaign. Online businesses need to understand the role of each to use them correctly, avoiding wasted traffic and advertising budget.

When built and managed within the same system as GTG CRM, websites and landing pages complement each other, creating a more efficient sales and marketing process.