Are you running ads but your cost of conversion (CPC) is too high? Do you want to reduce your advertising costs while still increasing conversion rates? The answer lies in your landing page !

Based on practical experience, when properly optimized, landing pages can help reduce conversion costs by 20-30% compared to driving customers to a regular website. In this article, I will share with you 8 golden rules for creating effective landing pages, especially with GTG CRM - a tool that helps you create professional landing pages without knowing how to code .

What is a Landing Page and Why Is It Important?

A landing page is a standalone web page designed with a single purpose: to convert customers . Unlike websites with multiple pages and multiple purposes, landing pages focus on a specific action such as:

• ✅ Gather information from potential customers
• ✅ Introducing new products/services
• ✅ Run a promotional campaign
• ✅ Sell directly with the shopping cart

When you run Google Ads or Facebook Ads, directing customers to an optimized landing page is far more effective than directing them to a generic website.

8 Golden Rules for Optimizing Landing Pages

1. Ensuring Consistency

The most important principle: advertising keywords must match the content of the landing page .

For example, if your ad is about "Spa and nail services in Ho Chi Minh City," the landing page should focus on spa and nail services in Ho Chi Minh City, not massage or other services.

Note: Ideally, each ad group should have its own landing page . Avoid grouping multiple keywords and different intents onto the same landing page.

2. An Attractive and Clear Title

The headline is the first thing customers see. It should:

• Stand out and attract attention instantly.
• Clearly communicate the value you bring.
• Directly related to the ad the customer just clicked on.

3. High-Quality Images

Images not only beautify landing pages but also:

• Visually illustrate the product/service.
• Create emotions and connect with customers.
• Increase brand credibility.

Tip: With GTG CRM, you can use AI to create and edit professional images directly within the system!

4. Clear Call-to-Action (CTA)

Right action button:

• Distinguished by its contrasting colors.
• There is specific text instruction ("Register Now", "Get Offer", "Order Now")
• Place it in a prominent location and in multiple positions on the page.

5. Simple Information Collection Form

The registration/order form should only ask for truly necessary information :

• Name and phone number (minimum)
• Email (if needed)
• Avoid asking too many questions that might discourage customers from filling out the form.

6. Fast Page Loading Speed

Landing pages must load within 2-3 seconds. Every second of delay can cost you a potential customer.

7. Optimized for Mobile

Most users access from mobile phones, so the landing page must:

• Displays beautifully on all screen sizes.
• The button is large enough to be easily pressed.
• The content is easy to read without needing to zoom in.

8. Social Proof

Add factors that increase reliability:

• Customer reviews and feedback
• Performance data (number of customers, years of experience, etc.)
• Partner/Press logo that has been featured.
• Certificates, awards

Create Landing Pages with GTG CRM - No Code Needed!

Step 1: Choose a Suitable Template

GTG CRM offers nearly 100 landing page templates for various industries:

• Real estate
• Fashion & Beauty
• Restaurant, Café (F&B)
• Education
• Health & Medical
• Spa, Nail, Massage
• Law, Consulting
• And many other industries...

Special feature: AI-powered template search in multiple languages ​​(Vietnamese, English, Thai, Japanese, Chinese, Korean, Indonesian...).

Step 2: Customize Content with AI

You don't need to write complex content! GTG CRM integrates AI to:

• Content creation: Just provide a brief description, and the AI ​​will write engaging, SEO-optimized content.
• Image creation: AI generates high-quality visuals suitable for landing pages.
• Photo editing: AI automatically edits your existing photos.
• Create a logo: Enter a description, and AI will design a professional logo.

Step 3: Personalize Your Brand

Integrate Brand Identity:

• Upload your brand logo.
• AI automatically extracts color palettes from logos.
• Apply a consistent color scheme and font style to the entire landing page.

Multilingual translation: One click to translate your entire landing page into another language, serving the international market.

Step 4: Setting Up Direct Selling

GTG CRM allows you to sell directly on your landing page:

• Add products to your shopping cart
• Automatic checkout form
• Order confirmation
• Generate PDF invoices

All orders are automatically transferred to the CRM system for management!

Step 5: Monitor Results

Dashboard Analytics helps you:

• Track traffic
• Analyzing access devices (Desktop vs Mobile)
• Measure conversion rates
• Optimization based on real-world data.

Benefits of Using GTG CRM Landing Page Builder

• ✅ Save time: Create a professional landing page in minutes, no need to hire a designer or developer.
• ✅ Cost-effective: No need for separate design or hosting costs - everything is included in GTG CRM.
• ✅ Conversion optimization: The template is designed based on the most effective marketing principles.
• ✅ Comprehensive AI: From content, images, logos to colors - AI supports every step.
• ✅ Centralized management: Orders and customers are automatically entered into the CRM, making it easy to track and manage them.
• ✅ Multilingual: Expand your international market with automatic translation features.

Important Note

⚠️ A landing page is not a website: Don't turn your landing page into a website with too much information and disjointed links. Focus on ONE single goal.

⚠️ Continuous testing: Experiment with different versions (A/B testing) to find the best formula for your business.

⚠️ Ad Match: Always ensure your landing page content perfectly matches your advertising message to prevent customers from leaving immediately.

Conclude

Landing pages are powerful tools to help you increase conversion rates and reduce advertising costs. With GTG CRM Landing Page Builder, even if you don't know how to code, you can create professional, effective landing pages in minutes. Apply these 8 golden rules and start optimizing your landing page today!