Imagine this: When you run an ad, the Landing Page is where you send customers to perform a specific action (purchase, registration...). As for SEO, Landing Page is a solidly built "house" with full valuable content so that Google can "find" and "introduce" it to people who are looking for your product or service.

For a Landing Page to be considered SEO-standard, it needs to meet both factors:

• Technical optimization: Fast page loading speed, good display on all devices (PC, mobile), reasonable Heading tag structure (H1, H2, H3), URL friendly and easy for Googlebot to crawl.
• Optimizing content and user experience (UX/UI): Content must be unique, solve the "pain" of customers, and be presented clearly and easy to read. At the same time, Landing Pages need to have an intuitive, easy-to-use design to retain users and encourage them to take action conversion.

Real benefits of optimizing SEO-standard Landing Pages

Investing in an SEO-standard Landing Page brings special benefits to small and medium-sized enterprises (SMEs):

• Increase organic conversions: When your page is at the top of search results, you will attract customers who have real needs. This helps increase conversion rates without relying too much on paid advertising.
• Save long-term advertising costs: A high-ranking Landing Page will bring in a rich source of organic traffic (natural traffic), helping you gradually reduce costs for Google Ads or Facebook Ads campaigns. At the same time, a well-optimized Landing Page also helps improve the Quality Score of the ad, thereby reducing the cost per-click (CPC).
• Strengthen and build your brand: When your Landing Page appears frequently in search results and provides valuable content, customers will gradually consider you an expert in that field, thereby enhancing your reputation and brand recognition.
• Enhance user experience: Optimizing SEO means optimizing user experience. Fast page loading speed, clear layout and easy-to-read content will help keep customers on the site longer and build trust.

6 Steps to "Transform" Your Landing Page into an SEO-standard Customer Attracting Machine

For a Landing Page to be highly effective, you need to perform a systematic optimization process. Below are 6 important steps that GTG CRM's SEO experts have been applying:

1. Keyword Research & Competitor Analysis

This is the fundamental step. You need to determine the exact keywords that your potential customers will search for. Use tools like Ahrefs, SEMrush or Google Keyword Planner to find keywords with consistent search volume and appropriate competition.

At the same time, spend time analyzing your high-ranking competitors. See what they have done with their Landing Pages: how they structure their content, which keywords they focus on, and what makes them stand out. From there, you will find the "gaps" to surpass them.

2. On-Page Optimization

On-Page Optimization is what you do right on your Landing Page:

• Title Tag & Meta Description: Write a catchy title, containing the main keyword and a short, attractive description so that users will want to click on.
• Heading Tag & URL: Use H1 only for the main title and tags H2, H3 ... to divide the content logically. URLs should be short, memorable, and contain keywords.
• Quality Content: Focus on solving customers' problems, not just listing features. Highlight the differences of your product/service (USP).
• Optimize images/videos: Compress images to make the page load faster. Remember to name the file and add ALT text with keywords to help Google understand the content.

3. Improve User Experience (UX/UI) & Call-to-Action (CTA)

A beautiful Landing Page is not necessarily effective. An effective Landing Page must be easy to use.

• Intuitive interface: The layout must be clear, easy to read, and not confusing.
• Outstanding CTA: The CTA (Call-to-Action) button must be clear, colorful, and strategically placed for users to easily see. Use strong, action-oriented commands such as "Download now", "Register for free", "Get advice now".

4. Ensuring Solid SEO Techniques

Technical factors that help Googlebot "understand" and "evaluate" your page:

• Page loading speed: This is a vital factor. Slow page loading speed will cause users to leave and Google will rate it poorly.
• Mobile friendly: Most users today access the web using their phones. Your Landing Page must display perfectly on mobile screens.
• HTTPS & Schema Markup: Use HTTPS for security and deployment Schema Markup to make your Landing Page more prominent in search results.

5. Strategic Backlink Building

Backlinks are like votes from other reputable websites. A quality backlink from a relevant website will help increase the authority of your Landing Page. Focus on quality over quantity and diversify your backlink sources.

6. Track, Analyze, and Improve Continuously

SEO is not a one-time thing. Use tools like Google Analytics and Google Search Console to track the performance of your Landing Page: how many visitors you get, where they come from, how long they stay on the page, and whether they convert. Based on this data, you can continuously optimize and improve the effectiveness of your Landing Page.

A SEO-standard Landing Page is the key to building a sustainable marketing channel, reducing dependence on paid advertising and generating quality customers naturally.

GTG CRM's SEO-standard Landing Page Creation Support Platform

Understanding the difficulties of optimizing Landing Pages, GTG CRM has integrated a professional Landing Page building feature, helping you easily create high-quality landing pages without needing deep technical knowledge with:

• 100+ SEO and Sales Standard Landing Page Templates: We have researched and analyzed hundreds of successful Landing Page templates to come up with available templates.

• Automatically optimize Technical: The system will automatically optimize page loading speed, code structure, and display on all devices.
• Direct integration with CRM: All customer information from the Landing Page will be automatically updated into the system, helping you manage and take care of customers more effectively.

Conclusion

A standard SEO Landing Page is the key to building a sustainable marketing channel, reducing dependence on paid advertising and creating a source of quality customers naturally. Landing Page optimization is not only a technical process, but also a combination of valuable content and user experience. So always remember that a perfect Landing Page must be a combination of "understanding Google" and "conquering customers".