Some people start businesses simply because they love it. For Lan Beauty, it's her passion for making handmade cosmetics. She didn't think she would have a "personal brand" until she started using GTG CRM, a platform that helped her build a professional image and optimize marketing, even while working alone.

From passion to product

"I just wanted to share my favorite products, but I didn't know how to get more people to see them."

Lan started with homemade creams and soaps, sharing them with friends on her personal Facebook page. Initially, things went quite well, but then she realized… good products weren't enough.

"Every time I post something, I have to spend hours thinking of captions, taking photos, and adjusting the colors. When I'm busy making products, I don't have time to post. As a result, my Facebook page is left blank for weeks."

Busy with creating products and managing the household, she lacked a marketing plan, her posts were erratic, engagement decreased, and gradually her Facebook page was forgotten by everyone.

Lan had considered hiring freelance writers, but the cost was too high compared to her current income.

Solution: GTG CRM

Initially, Lan knew nothing about GTG CRM, but when her friends in the online business group introduced it to her, she decided to give it a try.

"I simply thought: if AI could help me write captions, it would be less tiring. I didn't expect it to do so much more than that."

In GTG CRM, Ms. Lan began exploring the AI Content Builder module. With this feature, she only needed to enter a few lines of product description, choose the tone (gentle, professional, friendly, etc.), and the system would automatically write the complete article, suggest hashtags, and even create suitable illustrative images.

“Once I tried typing: ‘Write me a Facebook post introducing a handmade, natural-extract skincare cream for sensitive skin,’ and in less than 10 seconds, GTG CRM came up with three different posts, all with hashtags. I just had to choose the one I liked best.”

Ms. Lan uses GTG CRM's AI to create content for posting on Facebook.

Not only that, GTG CRM also helps her create images whenever she's stuck for ideas.

AI helps Ms. Lan create photos to post on Facebook.

Previously, Lan would spend an hour completing a post including photos and captions, but now with GTG CRM, it only takes her 2 minutes.

The post and photos were created by GTG CRM in 20 minutes.

In addition, Lan also uses the Social Posting feature to schedule posts on Facebook:

• She plans the content for the entire week in one session.
• GTG CRM automatically posts articles at the time she scheduled.
• All post interactions are aggregated by GTG CRM on a single platform.

In a short time, the Lan Beauty fanpage became more vibrant and trustworthy, and the number of new customers increased significantly.

In the near future, Ms. Lan plans to run direct ads on GTG CRM and use the AI-generated landing pages of GTG CRM to generate leads and introduce new products.

GTG CRM - AI Assistant for Small Business Owners

From the story of Ms. Lan Beauty, it's clear that GTG CRM can help any individual business owner operate like a professional brand.

• AI writes articles and creates images in minutes.
• Schedule posts across multiple channels (Facebook, Instagram, LinkedIn).
• Detailed real-time performance reports
• Create a landing page to introduce the product and connect it to the customer form.
• Integrate Facebook/Google Ads directly into the same platform.

Conclude

Lan Beauty's story isn't a far-fetched one; it's proof that AI and the right system can help anyone become more professional in online business every day. With GTG CRM, anyone in the online business can start small, but operate systematically, grow sustainably, and expand without limits.