Some people start a business just because they love it. For Lan Beauty, it is her passion for making handmade cosmetics. She didn't think she would have a "personal brand" until she started using GTG CRM, a platform that helps her build a professional image and optimize marketing, even when she was working alone.

From passion to product

“I just want to share the products I love, but I don't know how to get more people to see them”

Ms. Lan started with homemade lotions and soaps, sharing them on her personal Facebook page with her friends. At first, everything was fine, but then she realized… good products were not enough.

“Every time I posted, I had to sit all day thinking of captions, taking photos, and adjusting the colors. When I was busy making products, I didn’t have time to post. Just like that, the Facebook page was left blank for weeks.”

Busy with creating products and taking care of her family, she had no marketing plan, her posts were erratic, her interactions were decreasing, and gradually her Facebook was forgotten by everyone.

Ms. Lan once thought about hiring a freelancer to write articles, but the cost was too high compared to her current income.

Solution: GTG CRM

At first, Ms. Lan didn’t know anything about GTG CRM, but when her friends in the online business group introduced it, she decided to try it.

“I just thought simply: if AI could help me write captions, it would be less tiring. I didn’t expect it to do much more than that.”

In GTG CRM, Ms. Lan began to explore the AI Content Builder module. With this feature, she only needed to enter a few lines of product description, choose a tone (gentle, professional, friendly...), the system automatically wrote a complete article, suggested hashtags and created suitable illustrative images.

“Once I tried typing: “Write me a Facebook post introducing handmade natural skin care cream for sensitive skin”, in less than 10 seconds, GTG CRM wrote 3 different articles, including hashtags. I just needed to choose the one I liked best.”

Not only that, GTG CRM also helps her create photos when she has no ideas

If before, Ms. Lan had to spend hours to complete a post including photos and captions, now with GTG CRM, it only takes her 2 minutes.

In addition, Ms. Lan also uses the Social Posting feature to schedule posts on Facebook:

• She plans the content for the whole week in 1 session
• GTG CRM automatically posts at the time she scheduled
• All interactions of posts are aggregated by GTG CRM on a single platform

After a short time, Lan Beauty fanpage became more lively and trustworthy, the number of new customers increased significantly .

In the near future, Ms. Lan plans to run direct advertising on GTG CRM and use GTG CRM's AI-generated Landing Page to collect leads and introduce new products.

GTG CRM - AI Assistant for Small Businesses

From the story of Ms. Lan Beauty, it can be seen that: GTG CRM can help any individual business to be able to operate as a professional brand:

• AI writes articles and creates images in minutes
• Posting on a multi-channel schedule (Facebook, Instagram, LinkedIn)
• Detailed performance reporting in real time
• Create a product introduction landing page and connect customer form
• Integrate Facebook/Google Ads right in the same platform

Conclusion

Lan Beauty's story is not far-fetched, but proof that AI and the right system can help anyone do online business more professionally every day. With GTG CRM, anyone doing online business can start from small, but operate systematically , develop sustainably and expand without limits.