In this article, we will learn what businesses need to prepare before running Facebook Ads and the process of setting up and paying for advertising in a complete and professional manner.

Prepare a Facebook advertising account

To run Facebook Ads, you must have an advertising account. There are two popular types:

• Personal account: easy to create, almost everyone has one.
• Facebook Business account (Business Manager): designed specifically for businesses, but individuals can still create one.

Businesses are encouraged to use Business accounts to:

• Get priority updates on new features.
• Get faster support from Facebook when problems arise.
• Professional management interface, easy to manage multiple fanpages, accounts and staff.

Prepare Fanpage Facebook

Facebook does not allow advertising directly from personal accounts. All advertising content must be deployed via Fanpage.

A well-invested Fanpage will:

• Increase credibility in the eyes of customers.
• Help ads easily reach the right audience.
• Support the optimization of conversion rates into orders.

Note: Fanpage is the "face of the brand" on the platform, so synchronize images, content and communication strategies from the beginning.

Prepare an international payment card

After having an account and Fanpage, the last condition for the ad to be able to work is the payment method. This is a mandatory condition for the ad to work. Facebook currently accepts:

• International credit/debit cards (Visa, Mastercard, JCB).
• Some e-wallets in Vietnam such as Momo or VNPay.
• International prepaid cards (Prepaid Card).

Having a suitable payment card means you can proactively budget and avoid campaign interruptions.

Facebook advertising setup and payment process

To link a payment card to your advertising account, you can follow the following steps:

Step 1: Log in to the Facebook account you use to run ads.

Step 2: Go to Ads Manager, this is where all campaigns, ad sets, and performance are displayed.

Step 3: In the left menu bar, select the Billing & payments icon to start adding a new payment method.

Here, you will be redirected to the page Billing to add a payment method.

Step 4: Click Add Payment Method.

Step 5: Recheck the location, currency and time zone information, then click Next.

Step 6: Select the desired method, in which bank cards (Debit or Credit Card) are supported globally, while e-wallets Momo and VNPay are only available in Vietnam Nam.

Step 7: Enter correct card information including card number, expiration date and CVV/CVC security code and click Save to complete

Step 8: If valid, the card will appear in the payment list. In addition, you can add more cards as backup.

Important notes when paying for Facebook Ads

• Always make sure the card is valid, has enough balance or limit.
• You should set up multiple payment methods as backup.
• Regularly check payment notifications to avoid interruptions.
• With wallet electronic, need to pay attention to the deposit limit to manage the budget reasonably.

Conclusion

To run Facebook Ads effectively, businesses need to fully prepare: advertising account, quality Fanpage, international payment card and understand the payment process. These are important foundations that determine whether the advertisement will run smoothly and effectively or not.

A successful campaign does not only rely on accurate content or targeting, but also on preparing a solid technical and financial infrastructure. When the foundation is ready, you will save time, trial and error costs and optimize revenue right from the first campaigns.