In this article, we will explore what businesses need to prepare before running Facebook Ads and the complete, professional process of setting up and paying for ads.

Prepare your Facebook advertising account.

To run Facebook Ads, you must have an advertising account. There are two common types:

• Personal accounts: easy to create, almost everyone has one.
• Facebook Business Account (Business Manager): designed specifically for businesses, but individuals can also create one.

Businesses are encouraged to use a Business account to:

• Priority access to new feature updates.
• Facebook provides faster support when problems arise.
• Professional admin interface, easy to manage multiple fanpages, accounts, and staff.

Prepare your Facebook Fanpage.

Facebook does not allow direct advertising from personal accounts. All advertising content must be delivered through a Fanpage.

A well-maintained Fanpage will:

• Increase trust in the eyes of customers.
• It helps ads easily reach the right audience.
• Optimize conversion rates to orders.

Note: Your Fanpage is the "face of your brand" on the platform, so synchronize your images, content, and communication strategy from the start.

Prepare your international payment card.

After creating an account and a Fanpage, the final condition for advertising to work is the payment method. This is a mandatory requirement for advertising to function. Facebook currently accepts:

• International credit/debit cards (Visa, Mastercard, JCB).
• Some e-wallets in Vietnam include Momo and VNPay.
• International prepaid card.

Having the right payment method means you can proactively manage your budget and avoid campaign disruptions.

The process of setting up and paying for Facebook ads.

To link your payment card to your advertising account, you can follow these steps:

Step 1: Log in to the Facebook account you're using to run the ads.

Step 2: Go to Ads Manager, where you'll see all your campaigns, ad groups, and performance.

Step 3: In the left-hand menu, select the Billing & payments icon to begin adding a new payment method.

Set up payment options in Ads Manager.

Here, you will be redirected to the Billing page to add a payment method.

Step 4: Click Add Payment Method.

Add payment methods

Step 5: Double-check the location, currency, and time zone information, then click Next.

Add payment information

Step 6: Choose your preferred payment method. Bank cards (Debit or Credit Card) are supported globally, while e-wallets like Momo and VNPay are only available in Vietnam.

Choose your advertising payment method.

Step 7: Enter the correct card information including card number, expiration date, and CVV/CVC security code, then click Save to complete.

Enter card information

Step 8: If valid, the card will appear in the payment list. You can also add more cards as backups.

Important notes when paying for Facebook Ads

• Always ensure your card is valid and has sufficient balance or credit limit.
• It's a good idea to set up multiple payment methods as a backup.
• Regularly check your payment notifications to avoid interruptions.
• With e-wallets, it's important to pay attention to the top-up limits to manage your budget effectively.

Conclude

To run effective Facebook Ads, businesses need to be fully prepared: an advertising account, a high-quality Fanpage, an international payment card, and a thorough understanding of the payment process. These are crucial foundations that determine whether the advertising campaign will run smoothly and achieve results.

A successful campaign relies not only on accurate content and targeting, but also on a solid technical and financial infrastructure. Once the foundation is in place, you'll save time and money on trial and error, and optimize revenue from the very first campaigns.