When starting an online business, one of the most perplexing questions is whether to choose Facebook Ads or Google Ads. Both are popular and promoted as "quick sales," but in reality, many campaigns fail to deliver results despite substantial budgets.

The issue isn't whether Facebook Ads or Google Ads is better, but rather that newcomers often choose channels based on intuition, rather than on the customer journey and their operational capabilities.

Facebook Ads and Google Ads are fundamentally different.

Facebook Ads operate by proactively reaching users . Ads are displayed while viewers are browsing social media, even if they don't yet have a clear need to buy. Therefore, Facebook Ads are very powerful in creating awareness, raising questions, and stimulating latent needs.

Google Ads, on the other hand, operates based on existing needs . Ads appear when users actively search for a specific keyword. This means that customers on Google usually already have a clear problem and are looking for a solution.

When is Facebook Ads suitable for beginners?

Facebook Ads are suitable for new businesses that don't have much customer data yet and need to reach a wider market. It's a channel that helps newcomers test their messaging and understand how customers react to their products.

For beginners, Facebook Ads are often more effective when used for:

• Create initial identity
• Attract attention
• Collect customer data for later use.

See also: 9 Mistakes When Running Facebook Ads That Cause Many People to Waste Their Money

When is Google Ads suitable for beginners?

Google Ads is suitable when a product or service addresses a clear need and has a stable search volume. Google Ads is generally more suitable when:

• The product is easy to understand, the needs are clear.
• The business already has a relatively complete sales page or landing page.
• Capable of tracking and optimizing based on search data.

See also: Choosing the Right Keywords for Google Ads from the Start to Save 70% of Your Budget

Common mistakes beginners make when choosing ad channels.

Mistake 1: Running both channels simultaneously without sufficient resources.

This leads to fragmented budgets, scattered data, and makes it very difficult to assess which channels are truly effective.

Mistake 2: Choosing channels based on general advice.

Choosing channels based on advice like "Facebook is easier" or "Google generates orders faster" without considering the product, customers, and underlying operational capabilities.

Mistake 3: Forgetting about the backend management system.

Advertising is only part of the problem. Without a system for managing data, orders, and costs, choosing the right channel can easily lead to mistakes.

So which channel should a beginner start with?

Choose Facebook Ads if:

• You're new to business, you don't understand your customers well, and you don't have any data yet.
• We want to test the market and build an initial customer base.
• The product needs explanation or demand creation.

Choose Google Ads if:

• The product is clearly defined, and customers know what they need.
• There is a good enough sales website.
• We want to reach customers with higher purchasing power.

How does GTG CRM support newcomers to running Facebook Ads and Google Ads?

GTG CRM helps businesses centrally manage customer data, orders, and business performance from multiple channels.

Features to help run effective ads:

• Multi-channel integration : Connect Facebook Ads and Google Ads into a single system.
• Track customer sources : Know exactly which channel your customers are coming from.
• Managing advertising costs : Measuring ROI and costs per channel.
• Customer behavior analysis : Understanding how customers behave across each channel.
• Summary Report : A Visual Comparison of the Effectiveness of Facebook Ads and Google Ads
• AI-powered optimization : Strategic suggestions based on real-world data.

See also: How GTG CRM helps customers run Facebook and Google ads with AI

Conclude

Facebook Ads or Google Ads don't determine the success or failure of an online business. The important thing is understanding the nature of each channel, choosing the right time, and having a suitable management system behind it . New businesses should start simply, control their data, and gradually expand.