Why do you need a Facebook advertising plan?

A plan is more than just a to-do list. It's a tool that helps you see the big picture: what the campaign goals are, where the target audience is, how the budget should be allocated, and what data needs to be tracked to evaluate effectiveness.

For beginners, having a plan is like having a "compass," avoiding the confusion of facing dozens of options when setting up a campaign. For experienced users, a plan is a way to compare, optimize, and gradually improve each stage.

Sample Facebook Ads Plan: 8 Sheets for Beginners

To save you from having to start from scratch, we've compiled a sample plan consisting of 8 sheets on Google Sheets. The great thing about this set is that it not only records information but also guides you step-by-step like a smart checklist.

Sheet 1: Plan Overview

The first sheet is the plan overview, where you set your goals, estimate your budget, and determine the implementation timeline. Once this step is clear, everything that follows will be more coherent and easier to control when running the ads.

Overview of the Facebook advertising plan

Sheet 2: Campaign Survey

The information used during campaign setup acts like a handbook. Beginners often forget their target audience, daily budget, or display location. Centralized storage eliminates the need to remember too many details; simply open the sheet and find the information you need.

Sheet 3: Action plan

When you get to a detailed phased implementation plan, you'll see the difference. Instead of just clicking "create ad" and letting it run, you have a clear strategy: a testing phase to see which audience responds well, a scaling phase to increase your budget, and finally, remarketing – the phase that generates sustainable revenue.

Details of the Facebook advertising plan  

Sheet 4: Competitor Research

Another important point is competitor research. This sheet helps you systematize what you observe from your competitors' Facebook Ad Library or fan pages. It's not about copying them, but about learning how they communicate, comparing their strengths and weaknesses, and identifying areas for improvement.

Sheet 5: Fanpage Optimization

Many people forget that a fan page is the "first landing page" customers see. A fan page lacking information and with poor content will reduce the effectiveness of advertising, no matter how precisely you target your audience.

Suggestions for optimizing a fanpage.

Sheet 6: Template content Facebook Ads

The Facebook Ads content template section provides suggestions for headlines, main content, and calls to action. It acts as a "template" to prevent you from running out of ideas and avoid basic mistakes that can lead to ad rejection.

Sheet 7: Tracking Performance

Once the campaign is running, you'll need to track and measure it. This sheet not only records CPC, CTR, or CPM, but also allows you to see changes on a daily basis. This is crucial for knowing when to maintain the current performance and when to make changes.

Track performance

Sheet 8: Ad Optimization

Finally, the campaign optimization sheet summarizes the entire process. The rules for enabling/disabling ad sets, when to scale, or when to stop are recorded so you don't have to start from scratch next time. This is essentially your "memory," helping each subsequent campaign to be better than the previous one.

How to make the most of this plan

When downloading, spend at least 30 minutes carefully filling out the information. Don't think of it as a waste of time; in fact, you're saving a lot of money by avoiding mistakes during implementation. After running, make it a habit to regularly record data. It only takes a few minutes each day, but it will give you a clear picture after 1-2 weeks. And especially, don't overlook remarketing, an area many newbies often forget, but a goldmine for revenue.

Conclude

Facebook Ads isn't difficult; what you need is a clear plan to avoid getting lost. This set of 8 sample sheets will be a solid starting point, helping you grasp the structure and implementation mindset from the very beginning. With a concrete plan in hand, you'll be more confident, save budget, and know how to optimize each campaign to turn advertising into real revenue.