In this article, let's explore the 5 most common reasons why Facebook ads are rejected and how to effectively address them.

Reasons why Facebook rejects ads

Most advertisers have experienced situations where their ads are rejected. Here are five main reasons you need to be aware of:

1. Violation of Facebook's advertising policies.

This is the primary reason. Facebook has a set of Community Standards, Commerce Policy, and many related regulations. Some common violations include:

• Advertisements containing prohibited content (sensitive, misleading, sensationalist headlines, false information).
• Use of body imagery, violence, sexism, religious discrimination, and racial discrimination.
• Promoting prohibited products/services: stimulants, tobacco, alcohol, weapons, gambling, virtual currency.
• Content falls into the following categories that are strictly censored: healthcare, real estate, and finance.
• The job posting lacks transparency regarding benefits or salary.
• Use the "Facebook" brand in your advertising content.

Specifically, if the landing page is broken, inaccessible, or irrelevant to the advertisement, the system will also reject the ad.

If you need to learn how to write high-quality content and avoid rejection, check out: Top 3 Facebook Ad Content Mistakes That Waste Your Budget.

2. The fanpage does not meet the requirements to run ads.

Even if the content is valid, ads can still be blocked if the Fanpage lacks credibility:

• Pages that are unverified, have low engagement, or post copied content.
• The fanpage has previously been accused of violating policies or being flagged for spam.
• Operating in sensitive areas: weight loss, finance, cryptocurrencies.
• It is linked to an advertising account that was previously disabled.

Complete verification to increase credibility for the Fanpage.

3. Violating advertising account

This is the key reason why many people lose all their money in their accounts.

• Accounts with a history of violations or reports: multiple ad rejections, spam reports → gradual restrictions and possible permanent suspension.
• Serious violations: promoting counterfeit goods, fraud, illegal data collection, spreading false information → account may be permanently disabled.

Ad account locked

4. Issues with Visa payment cards

A payment card is a requirement for running ads. Some common mistakes:

• Payment failed: incorrect card number entered, expired, insufficient balance, online payment not enabled.
• Card rejected: using a domestic card that does not support international payments, or international payments not yet activated.
• Accounts suspended due to security issues: using the same card for multiple accounts, unpaid fees, frequently changing cards.

Advertising payment card error

5. Errors from Facebook itself.

It's not always your fault. Sometimes the system malfunctions:

• The AI algorithm mistakenly targeting the wrong ad is a violation.
• Server error or ad browsing system error.

How to appeal when an advertisement is rejected.

When an ad is rejected, Meta will send a notification via email or in Ads Manager. If you believe your ad was wrongly rejected, you can appeal in two ways:

1. Appeal directly in Ads Manager

• Log in to Ads Manager.
• Click on the rejected ad notification → select Request Review.
• Fill in your contact information and submit verification documents (ID card/Passport).
• Waiting for a response via email.

2. Resistance through Meta's support link.

• Get your Ad ID in Ad Manager.
• Access the support link → select the account you need to appeal.
• Write a detailed description, including illustrative photos (if any).
• Click Request Review.

Tip: Appeals written in English are usually processed faster.

Conclude

To minimize the chances of your Facebook ads being rejected, you need to comply with policies, build a reputable Fanpage, and keep your advertising account clean. Additionally, ensure your payment card is valid and patiently appeal any system issues.

A successful advertising campaign depends not only on engaging content but also on thorough preparation and adherence to Facebook's rules. With GTG CRM – a multi-platform marketing platform integrated with AI – you can manage customers, optimize ads, and deploy campaigns more effectively, saving time and costs.

If you want to learn the entire process of running Facebook ads from A to Z, check out this article: The Best Facebook Ads Plan for Beginners in 2025 [Includes a set of 8 sample sheets]