In this article, let's learn about the 5 most common reasons why Facebook ads are rejected and how to handle them effectively.

Reasons why Facebook ads are rejected

Most advertisers have experienced a situation where their ads are not approved. Below are 5 main groups of reasons that you need to know:

1. Violation of Facebook advertising policies

This is the leading cause. Facebook has a set of Community Standards, Commercial Policies and many related regulations . Some common violations:

• Advertisements containing prohibited content (sensitive, misleading, sensational, false information).
• Using body images, violence, gender, religion, ethnicity discrimination.
• Promoting prohibited products/services: stimulants, tobacco, alcohol, weapons, betting, virtual currency.
• Content in the strictly censored group: healthcare, real estate, finance.
• Recruitment posts are not transparent about benefits or salaries.
• Using the “Facebook” brand in advertising content.

Special: If the landing page is faulty, inaccessible or not related to the advertisement, the system will also reject it.

2. Fanpage does not meet the conditions to run ads

Even if the content is valid, the ad can still be blocked if the Fanpage is not reputable enough:

• The page is not verified, has little interaction or posts copied posts.
• The fanpage has been reported, violated policies or is spammed.
• Active in sensitive fields: weight loss, finance, virtual currency.
• Linked to an advertising account that has been disabled.

3. Violating advertising accounts

This is the key reason why many people "lose" their accounts.

• Accounts that have violated or been reported: advertisements have been rejected many times, reported as spam → gradually limited and can be completely locked.
• Serious violations: promoting counterfeit goods, fraud, illegally collecting data, spreading false information → the account can be permanently disabled.

4. Problems with Visa payment cards

A payment card is required to run ads. Some common errors:

• Failed payment: entered wrong card number, expired, insufficient balance, online payment not enabled.
• Rejected card: using a domestic card that does not support international payment, not yet activated for international payment.
• Suspended due to security: using the same card for multiple accounts, owing fees, changing cards frequently.

5. Error from Facebook itself

It's not always your fault. Sometimes the system has problems:

• The AI algorithm mistakenly marks the ad as a violation.
• Server error or ad review system.

How to appeal when the ad is rejected

When If your ad is not approved, Meta will notify you via email or in Ads Manager. If you believe your ad was wrongly rejected, you can appeal in two ways:

1. Appeal directly in Ads Manager

• Log in to Ads Manager.
• Click on the rejected ad notification → select Request Review.
• Fill in contact information, send verification documents (CCCD/Passport)
• Wait for a response via email.

2. Appeal via Meta's support link

• Get the ad ID in Manager.
• Access the support link → select the account to appeal.
• Write a detailed description, attach illustrative images (if any).
• Click Request Review.

Small tip: writing an appeal in English is often processed faster.

Conclusion

To limit the situation of Facebook ads being rejected, you need to comply with policies, build a reputable Fanpage and keep a clean advertising account. At the same time, make sure your payment card is valid and patiently appeal when encountering problems from the system.

A successful advertising campaign is not only due to attractive content but also due to careful preparation and compliance with Facebook's "rules of the game". With GTG CRM - a multi-platform marketing platform integrated with AI, you can manage customers, optimize ads and deploy campaigns more effectively, saving time and costs.