So how do you become a "top advertiser" in Google's eyes?

Standard Google Ads Campaign Structure - GTG CRM

That means you have to create a seamless experience from the moment a user searches until they land on your website. Everything has to fit together perfectly:

• Keywords must accurately reflect the user's search intent.
• Your ad should contain those keywords and offer a compelling solution.
• The landing page should be the ideal destination, where users find exactly what they need, with lightning-fast loading speeds.

When all three of these factors combine, your Quality Score will skyrocket, and Google will "reward" you by prioritizing your ads with the lowest cost. In short, don't chase budgets; focus on relevance and user experience – that's the path to sustainable profitability.

Join GTG CRM as we explore how to build a solid "Google Ads house," layer by layer.

Level 1: Account Level - The Foundation for Success

Your Google Ads account is where all your advertising campaigns are stored. From the outset, you need to clearly define:

• Business objective: What is the purpose of your advertising? To increase sales, generate leads, or raise brand awareness?
• Logical organization: Each account should be dedicated to only one brand or one business. This makes it easy to track performance and analyze data without confusion.
• Tracking Linking: This is a crucial step. Make sure you've linked your Google Analytics 4 (GA4) account, Google Tag Manager, and set up Conversion Tracking. A fully tracked account will help you accurately measure the effectiveness of every dollar spent, leading to better optimization decisions.

Level 2: Campaign Level - Dividing Major Objectives

Campaigns can be likened to the various departments in a house, each with its own distinct objective.

You should divide your campaign based on:

• Main objective: For example: A "Lead Generation" campaign for a course, a "Sales" campaign for product A.
• Major product/service portfolio: "Marketing Automation" campaign and "Social Media Management" campaign for GTG CRM product.
• Advertising channels: Separate Search, Display, Video , or Performance Max campaigns to avoid budget overlap and easily monitor performance.
• Budget & Target: Each campaign will have its own budget and specific targeting objectives (geographic location, device, time).

Best Practice: Name your campaigns systematically, for example: [Country] - [Channel] - [Product] such as "VN – Search – Marketing Course".

Level 3: Ad Group Level - Specializing in a Specific Topic

If the campaign is a large group of rooms, then the ad groups are the small filing cabinets in each room. Each ad group must revolve around a narrow theme or a specific search intent .

For example, in the "Digital Marketing Course" campaign, you can create ad groups:

• Ad Group 1: "Digital Marketing Course in Ho Chi Minh City" (focusing on location-based keywords).
• Ad Group 2: "Online Digital Marketing Course" (focusing on the keyword "online course").

Common mistake: Grouping all keywords into one category. This makes ads irrelevant, lowers Quality Score , and increases bids.

Level 4: Keyword Level - Where to Meet Potential Customers

Keywords are the link between users and your ads. Using keyword matching types appropriately is key:

• Exact Match: Maximum control, matching key keywords.
• Phrase Match: Moderately expanded, capturing more variations.
• Negative keywords: Continuously updated to remove irrelevant queries, helping to keep traffic streamlined.

Optimization tip: For important keywords, apply the SKAG (Single Keyword Ad Group) structure. This means each ad group contains only a single keyword. This ensures the ads perfectly match user queries, leading to increased CTR and a higher Quality Score.

The GTG CRM Google Ads creation and management feature integrates AI to automatically suggest potential keywords and group them based on user search intent ( purchase, information gathering, product comparison, etc. ), helping you build the right ad group structure from the start. Based on customer and competitor behavior, managing and creating Google Ads becomes easier, optimizing keyword research and helping you build a standard ad account structure.

GTG CRM suggests keywords using AI.

Level 5: Advertising (Ad Level)

Each ad group should have at least 2-3 ad variations, including Responsive Search Ads (RSA), so that Google can automatically test and find the most effective version.

Principles of writing effective advertisements:

• Contains the main keyword: Appears in the title and description.
• Emphasize your unique value proposition (UVP): Why should users choose you?
• Clear calls to action (CTAs): "Sign up now", "Learn more", "Try it free"...
• Leveraging Ad Extensions such as Sitelinks, Callouts, and Structured Snippets helps your ads stand out and increases your click-through rate (CTR).

Landing Page & Quality Score: Two Factors That Determine Success or Failure

All those efforts will be meaningless if your landing page isn't good. The landing page must be aligned with the keywords and ad content. A fast-loading, relevant, and conversion-optimized (CRO) landing page will be a big plus for your Quality Score.

Quality Score is a combination of:

• Expected click-through rate (CTR): Is your ad compelling?
• Ad relevance: Does the ad match the keywords?
• Landing page experience: Is the landing page good and relevant?

Conclude

A well-structured Google Ads system helps you attract quality traffic, but converting potential customers into revenue is the ultimate goal.

This is where GTG CRM comes into play:

• Automated lead management: GTG CRM can automatically record and categorize leads from Google Ads campaigns, enabling sales teams to nurture them immediately.
• Detailed measurement: GTG CRM reports allow you to analyze in depth: Which campaigns generate the highest quality leads? Which keywords result in the most sales?
• Multi-channel integration: GTG CRM helps you track the customer journey from the moment they click on your Google Ads to when they interact on Facebook, Zalo, or email.