So how to become a "great advertiser" in the eyes of Google?

That is, you have to create a seamless experience from the moment users search until they visit your website. Everything must “fit” perfectly:

• Keywords must accurately represent the user’s search intent.
• Your ad must contain those keywords and offer a compelling solution.
• The landing page must be the ideal destination, where users find exactly what they need, with lightning-fast loading speeds.

When all three of these factors come together, your Quality Score will skyrocket, and Google will “reward” you by prioritizing your ad at the lowest cost. In short, don't chase budget, focus on relevance and user experience - that's the path to sustainable profits.

Let's explore with GTG CRM how to build a solid "Google Ads house", floor by floor.

Level 1: Account Level - The Foundation for Success

A Google Ads account is where all your advertising campaigns are located. From the start, you need to clearly define:

• Business goals: What are you running ads for? Increase sales, collect leads, or increase brand awareness?
• Logical organization: Each account should be for only one brand or business. This makes it easy to track performance and analyze data without confusion.
• Link Tracking: This is a very important step. Make sure you have linked your Google Analytics 4 (GA4), Google Tag Manager accounts and set up Conversion Tracking. A fully tracked account will help you accurately measure the effectiveness of each penny spent, thereby making the right optimal decision.

Layer 2: Campaign Level - Divide Large Goals

Campaigns are like large departments in a house, each room has a separate goal.

You should divide the campaign based on:

• Main goal: For example: "Collect Leads" campaign for a course, "Sales" campaign for product A.
• Large product/service category: Campaign "Marketing Automation" and "Social Media Management" Campaigns for GTG CRM products.
• Advertising Channels: Separate campaigns Search, Display, Video or Performance Max to avoid budget overlap and easily control performance.
• Budget & Target: Each campaign will have its own budget and separate targeting (geographical location, device, time).

Best Practice: Name your campaigns systematically, for example: [Country] - [Channel] - [Product] like "VN – Search – Marketing Course".

Level 3: Ad Group Level - Specialize in Topics

If the campaign is a large room, then the ad groups are small filing cabinets in each room. Each ad group should revolve around a narrow topic or a specific search intent .

For example: In the “Digital Marketing Course” campaign, you can create ad groups:

• Ad Group 1: "Digital Marketing Course HCMC" (focus on location-based keywords).
• Ad Group 2: "Digital Marketing Course Online" (focus on online course keywords).

Common mistake: Putting all keywords into one group. This makes the ad irrelevant, lowers the Quality Score and increases the bid.

Level 4: Keyword Level - Where Potential Customers Meet

Keywords are the link between your users and your ad. Using keyword match types wisely is key:

• Exact Match: Maximum control, tailored to your core keyword.
• Phrase Match: Moderately broad, captures more variations.
• Negative Keyword: Continuously update to eliminate irrelevant queries, keeping traffic lean.

Optimization Tip: For important keywords, use a SKAG (Single Keyword Ad Group) structure. That is Each ad group has only one keyword. This ensures that the ad matches perfectly to the user query, resulting increased CTR and increased Quality Score.

Google Ads Creation and Management Features GTG CRM - Integrated AI automatically suggests potential keywords and groups keywords based on user search intent ( buying, researching, comparing products... ), helping you build the correct ad group structure from the start. based on customer and competitor behavior, managing and creating ads Google Ads becomes easier, optimizing keyword research, helping you build a standard advertising account structure.

Level 5: Ad Level

Each ad group needs to have at least 2-3 ad samples, including Responsive Search Ads (RSA) so that Google can automatically test and find the most effective version.

Standard ad writing principles:

• Contains the main keyword: Appears in the title and description.
• Emphasizes Unique Value Proposition (UVP): Why should users choose you?
• Clear Call-to-Action (CTA): "Register Now", "Learn More", "Try It Free"...
• Take Advantage of Ad Extensions: Sitelink, Callout, Structured Snippets... help your ad stand out and increase CTR.

Landing Page & Quality Score: Two Factors That Determine Success or Failure

All the above efforts will be meaningless if your landing page is not good. Landing Page must be in sync with keywords and ad content. A landing page that loads fast, has relevant content, and is optimized for conversions (CRO) will be a big "plus" for Quality Score.

Quality Score is a combination of:

• Expected click-through rate (CTR): Is your ad compelling?
• Ad relevance: Does the ad match the keyword?
• Landing page experience: Is the landing page good and relevant?

Conclusion

A standard Google Ads structure helps you attract quality traffic, but converting potential customers into revenue is the ultimate goal.

This is where GTG CRM comes into play:

• Automate lead management: GTG CRM can automatically record and classify leads from Google Ads campaigns, helping the sales team take care of them immediately.
• Detailed measurements: GTG CRM reports allow you to analyze more deeply: Which campaigns bring the best quality leads? Which keywords close the most orders?
• Multi-channel integration: GTG CRM helps you track the customer journey from the moment they click on your Google Ads ad until they interact on Facebook, Zalo or Email.