In the Digital age, a website is not only a "face" but also a powerful business tool. For every Marketing campaign to be effective and sustainable, you need to ensure your website is friendly to both users and search engines.

Core elements of a website/Landing Page with SEO standards

A website/Landing Page is considered SEO-standard when it satisfies both technical, content and user experience requirements. Below are the most important factors.

Domain and Hosting

• Domain: Should be related to the content or brand name. Domain names with a long usage time are often more reliable.
• Hosting: Hosting with high speed and IP Server suitable for the user's location will help the website load faster. .com or .vn domain names are often more trusted by users.

Website Speed (Page Speed)

• Page loading speed is an extremely important ranking factor. A slow-loading website will cause users to leave and increase  Bounce Rate .
• SEO-standard page loading speed is usually 1-3 seconds. You need to optimize both desktop and mobile versions to ensure the best user experience.

Website Structure (Structure)

• A logical, easy-to-navigate website structure will help users and search engine bots easily explore and understand your content.
• Design the structure based on customer behavior so they can easily find the information they need.

Design for mobile version (Mobile-friendly)

• Search engines favor websites that are friendly to mobile devices mobile. If your website is not optimized for mobile, you are likely to lose a large number of potential customers.

On-page Factors

• URL: The link of the page should be short, easy to read and contain the main keyword.
• Title tags (H1, H2, H3): A clear title tag structure not only helps bots understand the content but also makes the article easier to read for users.
• Meta Title & Meta Description: This is what users see in search results. An attractive title and description containing keywords will increase  Click-through rate (CTR) .

Factors to master when doing SEO

A standard SEO website is a perfect combination of many detailed factors, from content, links to technical structure.

Content: The heart of every website

Content is the most important factor, the heart of the website. Quality content is content that provides real value, useful knowledge or solutions to users.

• Content Quality: Content should be user-oriented, helping to solve their problems. Quality content will keep users on the site longer, reduce bounce rates and build brand credibility.
• Create expert content: This is the best way to attract natural links. When you are seen as an expert in the industry, your online reputation and visibility will increase significantly.
• SEO optimization: Each article needs to meet technical criteria such as reasonable keyword density, clear title tag structure (H1, H2, H3...), and have reasonable internal links as well as outbound links.

Backlink & Authority: The Website's "Vote"

Links, especially external links pointing to your website, act as a "vote" or endorsement from other websites.

• Quality over Quantity: One link from a reputable, authoritative source that is relevant to your topic is worth much more than hundreds of poor quality links.
• Backlink Building Strategy: Instead of buying and selling links, focus on creating valuable content, building relationships with influencers, and leveraging social media to amplify your content. Natural backlinks are the best backlinks.
• Anchor Text: Anchor text helps search engines confirm what the content on the linked page is about. It is important to use diverse anchor text to avoid being considered manipulative.

Technical Optimization & On-page: Building a solid foundation

Technical and On-page factors determine whether your website is friendly to search engines and users.

• Domain and Hosting: Domain name should be relevant to the content and have a long-term usage period. High-speed hosting and IP Server suitable for the website's location will help improve page loading speed.
• Website Speed: Page loading speed is an important ranking factor. A fast-loading website will bring a better experience to users and is highly appreciated by Google. SEO standard is 1-3 seconds.
• Website structure (Structure): A logical, clearly hierarchical website structure will help users and search engine bots easily navigate and understand your content.
• Mobile-first Indexing: Search engines prioritize websites with mobile versions. If your website is not mobile-friendly, your rankings will be severely affected.
• On-page factors: Optimize title tags (H1, H2, H3...), Meta Description, URL, and use quality images/videos.

User Experience (UX) and Social Networks (Social)

User experience is the core factor that search engines aim for. They want to deliver results that users are happy with.

• Optimize user behavior: Factors such as  Time on site ,  Bounce rate and  Click-through rate are important signals that help search engines evaluate the quality of user experience on your website.
• Social media: Social media plays an indirect role in spreading content, building brand and reputation. Although social media links do not have the same SEO value as website backlinks, they are still a useful tool for increasing traffic and leads.

Conclusion: SEO is a comprehensive ecosystem

To be successful in SEO, you need to see it as a way to contribute to the overall ecosystem of your industry. That is, serving your audience with quality content, building relationships, and increasing brand credibility.

Once a website is built with SEO standards, all other Digital Marketing activities will be more effective. Increased organic traffic will bring in more leads. This is where a centralized management platform like GTG CRM comes in: helping you automatically collect lead information, classify, assign tasks to the Sales team, ensuring you don't miss any business opportunities.

A SEO-standard website is the foundation, and integrating it with a smart platform like GTG CRM will help you build a perfect Digital Marketing campaign, from attracting customers to converting sustainable revenue .