This article delves into core principles, from classifying user search intent to applying advanced keyword strategies. The goal is to provide a solid theoretical framework to help managers and marketing professionals build effective advertising campaigns, optimize costs, and sustainably increase profits.

Keyword research is easier with GTG CRM.

The Importance of Keyword Selection

In the highly competitive world of online advertising, keyword selection is not only the first step but also accounts for 80% of the success or failure of a Google Ads campaign. A meticulously crafted keyword strategy not only helps you reach the right potential customers but also optimizes costs, avoiding wasted budget on clicks that don't lead to conversions.

This article will delve into the technical aspects, helping everyone from beginners to experienced users build a strong keyword list that delivers sustainable results.

Analyzing Search Intent - The First Step

Before even thinking about keywords, put yourself in the customer's shoes. What are they searching for? What are their goals? Analyzing search intent helps you determine the most relevant keywords:

• Informational Intent keywords: These are typically queries that are educational or seek answers to questions.
  • Examples: "how to use Google Analytics", "what is CRM".
  • Applications: Suitable for blog posts and in-depth documents to attract traffic and build brand credibility.
• Transactional Intent: Expresses a clear intention to purchase.
  • Examples: "buy CRM software", "order GTG CRM", "sales management software price".
  • Applications: Used for direct sales campaigns, advertising products/services on Google Shopping or Search.

Clearly distinguishing between these two types of intent will help you avoid wasting budget on informative keywords when the primary goal is sales.

Mastering Keyword Match Types

Google Ads offers three main keyword matching types to help you control your ad reach. Flexibly using these matching types is key to optimizing effectiveness and cost.

• Broad Match: This offers the widest reach, allowing your ads to appear when users search for phrases related to your keywords.
  • For example, the keyword "CRM software" might show results for searches such as "customer management tools" or "business management applications".
  • Advice: Use cautiously, combine with negative keywords to avoid wasting resources. Suitable for discovering new keywords.

• Phrase Match: Preserves the context of the keyword. Ads will be displayed when your keyword phrase appears in the search query, possibly with other words before or after it.
  • For example, the keyword "customer management software" will show results for "effective customer management software" or "best software for customer management".
  • Recommendation: This is the most common and safest type of joint, striking a balance between reach and relevance.

• Exact Match: The narrowest range, only displayed when the search query is an exact match or has a similar intent.
  • For example: The keyword [GTG CRM software] only appears when users search for exactly "GTG CRM software", "GTG CRM software", "GTG CRM solution".
  • Recommendation: Prioritize using this for keywords with high purchase intent, which helps optimize costs and increase conversion rates.

Long-tail Keyword Strategy

Instead of focusing on short, generic keywords like "CRM" or "software," prioritize long-tail keywords . These are keyword phrases with 3-5 words or more, clearly expressing user intent and having a higher conversion rate.

• Examples: "CRM software for small and medium-sized businesses", "advertising management software price", "how to effectively manage multi-channel messaging".

Why should you use long-tail keywords?

• Lower costs: Competition is typically lower, which helps reduce bid prices.
• High conversion rate: Customers already have a clear intention to buy, which increases the likelihood of conversion.
• Reaching the right audience: Minimizing irrelevant clicks and increasing traffic quality.

Data Analysis and the Use of Negative Keywords

An advertising campaign cannot succeed without data analysis.

• Keyword selection based on data: Use Google Keyword Planner to assess search volume and competition. If budget is limited, prioritize keywords with moderate traffic (around 1,000-3,000 searches/month) for a better chance of ranking.
• Negative keywords: This is your secret weapon for optimizing costs. Use negative words like "free," "recruitment," "compare," and "review" to filter out queries that don't generate conversions.

Optimize the above process with GTG CRM

GTG CRM integrates AI Keyword Research to make keyword research faster, more accurate, and more data-driven than ever before:

• Smart Keyword Suggestion: AI analyzes website topics, ad content, and market trends to suggest a list of keywords with the highest potential. You no longer have to manually filter through hundreds of keywords.
• In-depth Competitive & CPC Analysis: GTG CRM analyzes each keyword based on search volume, competition level, and estimated CPC, making it easy for you to identify the optimal keywords for your advertising budget and goals.
• Direct Competitor Analysis: Instead of guessing, you can enter your competitors' websites and the AI system will extract the keywords they are using. This provides a comprehensive overview, helping you position your advertising strategy more accurately.

With GTG CRM, you have a comprehensive overview of keywords: saving time, optimizing costs, and improving your competitiveness on Google Ads.

Conclude

GTG CRM is not just customer management software, but also a powerful multi-channel marketing platform that helps you run effective advertising campaigns, from keyword research to managing and optimizing the entire marketing funnel.

Are you ready to take your Google Ads campaigns to the next level with a well-structured keyword strategy? Contact GTG CRM today for expert advice on comprehensive marketing solutions.