This article dives into the core principles, from categorizing user search intent to applying in-depth keyword strategies. The goal is to provide a solid theoretical framework that helps managers and marketing professionals build effective advertising campaigns, optimize costs, and increase sustainable profits.

The Importance of Keyword Selection

In the competitive world of online advertising, keyword selection is not just a step go first but also determine 80% of the success of a Google Ads campaign. A carefully built keyword strategy not only helps you reach the right potential customers but also optimizes costs, avoiding wasting budget on clicks that do not convert.

This article will delve into the technical aspects, helping both beginners and experienced people to build a strong keyword list that brings sustainable results.

Analyzing Search Intent - The First Step

Before thinking about keyword research, put yourself in the shoes of your customers. What are they looking for? What are their goals? Search Intent Analysis (Search Intent) helps you determine the most suitable keyword type:

• Informational Intent Keywords: Usually queries that are educational and answer questions.
  • For example: "how to use Google Analytics", "what is CRM".
  • Application: Suitable for blog posts, in-depth documents to attract traffic, build brand reputation.
• Transactional Intent Keywords: Show clear purchase intent.
  • For example: "buy CRM software", "order GTG CRM", "price of sales management software".
  • Application: Used for direct sales campaigns, advertising products/services on Google Shopping or Search.

Clearly distinguishing between these two types of intent will help you avoid wasting your budget on informational keywords when the main goal is sales.

Mastering Keyword Match Types (Keyword Match Types)

Google Ads offers three main keyword match types to help you control the scope vi display ads. Using these match types flexibly is the key to optimizing efficiency and cost.

• Broad Match: Has the widest scope, allowing ads to show when users search for phrases related to your keywords.
  • For example: Keyword "CRM software" can show for searches like "customer management tools", "business management application".
  • Tips: Use cautiously, combined with negative keywords to avoid waste. Suitable for discovering new keywords.

• Phrase Match: Keeps the context of the keyword. Your ad will show when your keyword phrase appears in the query, possibly with other words before or after it.
  • For example: The keyword "customer management software" will show for "effective customer management software" or "best software for customer management".
  • Tip: This is the most common and safest match type, balancing reach and relevance.

• Exact Match: The narrowest match, only shows when the search query matches exactly or has similar intent.
  • For example: The keyword [GTG CRM software] is only displayed when users search exactly "GTG CRM software", “GTG CRM software”, “GTG CRM solution”.
  • Tips: Prioritize using keywords with high purchase intent, helping to optimize costs and increase conversion rates.

Strategy With Long-tail Keywords

Instead of focusing on short, general keywords like "CRM" or "software", prioritize long-tail keywords (long-tail keywords). These are phrases Keywords with 3-5 words or more, clearly express the user's intention and have a higher conversion rate.

• For example: "CRM software for small and medium-sized businesses", "advertising management software price", "how to effectively manage multi-channel messages".

Why should you use long-tail keywords?

• Lower costs: The level of competition is usually lower, helping to reduce bids.
• High conversion rate: Customers have a clear intention to buy, helping to increase the possibility of conversion.
• Reach the right audience: Minimize unsolicited clicks related, increase traffic quality.

Data Analysis and Use of Negative Keywords

An advertising campaign cannot be successful without data analysis.

• Keyword selection based on data: Rely on Google Keyword Planner to evaluate Search Volume and Competition level. If your budget is limited, prioritize keywords with moderate traffic (about 1,000 - 3,000 searches/month) for a better chance of display.
• Negative Keywords: This is the secret weapon to help you optimize costs. Use negative words like "free", "hiring", "compare", "review" to eliminate queries that don't convert.

Optimize the Process Above with GTG CRM

GTG CRM integration AI Keyword Research to make keyword research faster, more accurate and data-driven than ever:

• Smart Keyword Suggestions: AI analyzes the topic of your website, ad copy and market trends to suggest a list of keywords with the highest potential. You no longer have to manually filter hundreds of keywords.
• In-Depth Analysis of Competition & CPC: Each keyword is analyzed by GTG CRM according to search volume, competition level and estimated CPC, making it easy for you to determine which keywords are optimal for your budget and advertising goals.
• Direct Competitor Analysis: Instead of guessing, you can enter your competitor's website so the AI system can extract the set of keywords they are exploiting. This provides a comprehensive view, helping you position your advertising strategy more accurately.

With GTG CRM, you have a comprehensive picture of keywords: saving time, optimizing costs, and improving competitiveness on Google Ads.

Conclusion

GTG CRM is more than just a customer management software customers, but also a powerful multi-channel marketing platform, helping you run effective advertising campaigns, from keyword research to managing and optimizing the entire marketing funnel.

Are you ready to take your Google Ads campaign to the next level with a well-thought-out keyword strategy? Contact GTG CRM now for in-depth advice on comprehensive marketing solutions.