In the online business world, Google advertising is one of the most powerful tools to reach customers with real needs. But for many small business owners, running ads yourself is a “fear”: fear of spending money, fear of making mistakes, fear of not understanding the data.

Mr. Nhat - owner of the facility Dien Lanh 24h in Hanoi, was in that exact position. Before knowing GTG CRM, he completely depended on the agency to run ads. Every month he spends a regular budget, but he still doesn't know the real effectiveness.

Turning point: The first time running Google ads by himself

When he started using GTG CRM, Mr. Nhat didn't have much expectation. He just wanted to see how AI in the platform could help with running ads, and surprisingly, everything was easier to understand than he thought.

GTG CRM has built-in AI, helping him create SEO-standard titles quickly

With just one click, he created his own SEO-standard title and description, without spending too much time strength.

You just need to enter the service name "air conditioner repair at home in Hanoi", the system will immediately suggest a series of ideas related titles and keywords.

Thanks to the intuitive interface, he can set up a campaign in minutes without knowing too much about technical terms.

However, the first campaign did not bring too outstanding results. But instead of being discouraged, he saw it as an opportunity to learn how to read advertising data.

“Looking at the CTR and CPC reports on the GTG CRM dashboard, I understood which articles were clicked a lot, which keywords were not effective” - Mr. Nhat said.

Learn how to optimize each campaign

After the first days of testing, Mr. Nhat gradually realized the power of tracking data and tweaking small campaigns every day. He changed inappropriate keywords continuously, updated more attractive descriptions, and added a few phrases to emphasize service offers.

From only having a few calls a day, the number of customers contacted nearly doubled after a week.

More importantly, he understood how to advertise operation, know how to determine which ads are actually generating leads.

From dependent to independent

After just one month of use, Mr. Nhat has personally adjusted his budget, optimized content, and managed his own Google advertising campaign.

“Now I am confident in running ads, know how to read data, and understand exactly where my money is going,” he shared.

Along with that, he also takes advantage of AI Assistant in GTG CRM to quickly ask:

• Which campaign has the highest CTR?
• Which keywords bring in the most customers?

All answers are displayed instantly, helping you make decisions faster without needing specialized skills .

Conclusion

No campaign is successful from the first time, the important thing is knowing how to test, measure, and optimize gradually based on real data, and that is what GTG CRM helps users do more easily than ever. Mr. Nhat's journey is proof that:

“With the right tools and a learning mindset, anyone can run effective Google ads themselves.”