In the world of online business, Google Ads is one of the most powerful tools for reaching customers with real needs. But for many small business owners, running ads themselves is a source of fear: fear of spending money, fear of incorrect settings, fear of not understanding the data.

Mr. Nhat, the owner of 24-hour Refrigeration and Air Conditioning in Hanoi, used to be in exactly that situation. Before discovering GTG CRM, he was completely dependent on agencies to run his advertising campaigns. He allocated a regular budget every month, but he still didn't understand the real results.

The turning point: Running Google Ads myself for the first time.

When he first started using GTG CRM, Mr. Nhat didn't have high expectations. He just wanted to see how the AI in the platform could help with running ads, and surprisingly, everything was easier to understand than he thought.

GTG CRM has built-in AI, helping you create SEO-optimized titles quickly.

AI generates SEO-optimized headlines for Mr. Nhat's ads.

With just one click, he created SEO-optimized titles and descriptions without much effort.

AI generates SEO-friendly descriptions.

He simply entered the service name "air conditioner repair at home in Hanoi," and the system immediately suggested a series of related title ideas and keywords.

The AI suggests keywords based on the website and the keywords entered by Mr. Nhat.

Thanks to its intuitive interface, he can set up a campaign in minutes without needing to know too much about technical jargon.

However, the first campaign didn't yield outstanding results. But instead of being discouraged, he saw it as an opportunity to learn how to read advertising data.

"Looking at the CTR and CPC reports on the GTG CRM dashboard, I understood which articles were getting a lot of clicks and which keywords weren't performing well," Nhật recounted.

Learn how to optimize each campaign.

After the initial trial period, Nhật gradually realized the power of tracking data and fine-tuning the campaign on a daily basis. He continuously changed unsuitable keywords, updated the descriptions to be more appealing, and added a few phrases to emphasize the service offers.

From just a few calls a day, the number of customers contacting us nearly doubled after a week.

More importantly, he understands how advertising works and knows how to identify which ads actually generate leads.

From dependence to autonomy

After just one month of use, Mr. Nhat was able to independently adjust his budget, optimize content, and manage his own Google Ads campaigns.

"Now I'm confident running ads, I know how to read data, and I understand exactly where my money is going," he shared.

In addition, he also utilized the AI Assistant in GTG CRM for quick inquiries:

• Which campaign has the highest CTR?
• Which keywords bring in the most customers?

All the answers are displayed instantly, helping him make decisions faster without needing advanced skills.

Conclude

No campaign succeeds on the first try; the key is to experiment, measure, and gradually optimize based on real-world data, and that's exactly what GTG CRM makes easier than ever. Mr. Nhat's journey is proof of this:

"With the right tools and a willingness to learn, anyone can run effective Google Ads campaigns on their own."