Google Ads Admissions

Some suggestions deliver significant results, while others can seriously harm your campaign performance. This article will help you become a savvy advertiser, categorizing Google Ads suggestions into three distinct groups: ignore, evaluate , and use.

Suggestions You Should Carefully Consider

These are high-risk suggestions that often don't take your specific business context into account. Blindly implementing them can lead to wasted advertising money.

Optimize Your Budget

Why should you consider it?

• Inaccurate: Google may be good at algorithms, but their budget recommendations are often unrealistic. For example, a suggestion to increase the weekly budget in exchange for more conversions might look appealing, but it often leads to a significant decrease in ROAS (Return on Advertising Spend) or a 2-10 fold increase in CPA (Cost Per Conversion).
• Profit-free approach: This proposal doesn't focus on your profit margin, but rather on consuming your budget and generating more conversions, regardless of the cost.

Remember, advertising budgets should be determined based on business goals and profitability, not from an automated suggestion.

Add Broad Match Keywords

Why should you consider it?

• Risk of budget waste: Broad match is a powerful tool but also very risky. Adding broad match without carefully evaluating your account can cause your ads to show for irrelevant queries, increasing costs and decreasing performance.
• Not always appropriate: Broad match should only be used when you have good control over other match types, and your bidding strategy is optimized to handle this keyword type.

If you're experiencing high impression share due to a large budget, adding broad match could worsen the situation. Decide whether to use broad match based on actual performance and budget, not on an automated recommendation.

Remove Duplicate Keywords

Why should you consider it?

• Undesirable Performance Max (PMax) prioritization: At first glance, removing duplicate keywords seems logical. However, doing so can cause Google to automatically prioritize Performance Max campaigns over your search campaigns.
• Reduced conversion rate: Search campaigns typically yield higher conversion rates than PMax. Therefore, implementing this suggestion may reduce the total number of conversions you receive, negatively impacting your account's overall performance.

Suggestions You Should Apply to Your Advertising

These suggestions provide in-depth information and require you to examine your account more thoroughly. They aren't always accurate, but they're worth your time to analyze.

Remove Negative Conflict Keywords

Why should we evaluate?

• Help detect errors: Keyword conflicts occur when one of your negative keywords inadvertently blocks a target keyword from appearing in search results. This is a common error and always worth fixing.
• Fixing errors isn't simply a matter of deleting them: You need to analyze and decide whether to remove negative keywords or pause primary keywords, depending on your campaign goals.

While Google may not be entirely accurate, this suggestion serves as a helpful warning. Checking and resolving these conflicts will help ensure your ads are always showing correctly for your important keywords.

Make Your Title and Description More Unique

Why should we evaluate?

• Improve Ad Strength: While the "Ad Strength" metric may not be everything, this indicator often suggests your ads lack diversity.
• Increase CTR and conversion rate: This suggestion often indicates that you have too many keyword-related titles and are missing important elements such as:
• Strong calls to action (CTAs).
• Unique selling points (USPs) stand out.
• Clearly state the benefits.

When you see this suggestion, reconsider your ad headlines. If you have too many different keywords in one ad group, consider splitting them so that each ad group focuses on a single topic, making the headlines more relevant and increasing effectiveness.

Suggestions You Should Use

These are simple suggestions, often involving missing elements, and almost always yield benefits when implemented.

• Add ad extensions: Extensions help your ads stand out more, take up more space on search results pages, and provide more information to users, thereby improving CTR and quality.
• Add new keywords: This suggestion is often based on actual search data collected by Google, helping you discover potential keywords that could bring in more traffic and conversions.
• Pause high-cost keywords that aren't converting: This is a very helpful suggestion, allowing you to eliminate keywords that are wasting your budget and focus on more effective ones.

GTG CRM: Optimize Google Ads Recommendations, Boost Real Sales Growth

GTG CRM's AI doesn't offer generic recommendations. Instead, it provides real-world data to help you make the best decisions, focusing on your ultimate profit.

Analysis of Proposed Effectiveness Based on Business Data

Instead of relying on Google's estimates, GTG CRM helps you:

• Track your actual ROI (Return on Investment): You can see how many leads and successful orders a budget increase or new keyword addition has generated.
• Keyword performance evaluation: GTG CRM helps you know exactly which keywords are bringing in quality customers, so you can be more confident when deciding whether to add or remove keywords.

Support for Instant Optimal Decision Making

GTG CRM provides intuitive reports that help you quickly identify wasted keywords and pinpoint keywords that consume a lot of budget but don't generate revenue.

With GTG CRM, you no longer have to guess. Every optimization decision is based on real business data, allowing you to focus on what truly delivers results and turn advertising into a sustainable growth driver for your business.

Conclude

Google Ads suggestions are like a double-edged sword. They can save you time and optimize your account, but they can also cause unforeseen losses.

Google is a powerful tool, but you're the one in control of your campaign. By understanding the nature of each type of recommendation and using a tool like GTG CRM to track real-world performance, you'll be able to make smart decisions, optimize performance, and ensure every dollar spent on advertising yields the best results.