All About Zalo OA: A-Z Guide to Registering a Business Official Account

The following article explains what Zalo OA is, classifies business OA accounts, the benefits of verified OA accounts, and provides a detailed guide on how to successfully register an OA account.

What is a Business Zalo Official Account?

Zalo Official Account (OA) is an official account for businesses on Zalo, allowing direct connection with customers through various features such as chat, broadcast, chatbot, voice calls, and posting.

Currently, there are two popular types of OA for businesses:

• Advertising Profile: this is an account type for individuals or businesses without a business registration certificate, only used for running ads on Zalo and does not support features like messaging, broadcasting, posts, chatbots, or voice calls, but can supplement with a business license to upgrade to a verified OA and use all functions.
• Verified OA: this is an account type for businesses or businesses with a business registration certificate, marked with a green tick to increase credibility, allowing multiple administrators to manage on multiple devices and supporting all features for customer care and online business development.

Benefits of Using Verified OA

Upgrading to and using a verified OA not only helps businesses meet legal requirements but also brings many practical benefits in building brands and developing customer relationships.

• Higher Credibility: the verification green tick helps customers feel secure when interacting.
• Full Toolset: send messages, post articles, chatbot, voice calls, broadcast.
• Flexible Management: allows multiple admins to manage.
• Online Business Support: combine with Zalo advertising to increase customer reach.

If your business wants to leverage Zalo as part of a multi-channel strategy, check out the article: 7 Best Multi-Channel Messaging Management Tools Today

Zalo OA Business Registration Process

Step 1: Access and Login

• Go to oa.zalo.me
• Log in with your personal Zalo account.
• Select Create Official Account.

Step 2: Login via QR Code

• Use the Zalo app to scan the QR code to log in.
• Requirement: Vietnamese phone number (+84) that has been verified for personal Zalo.

Step 3: Fill in Account Information

When creating an OA, businesses need to enter complete information as required by Zalo to ensure accuracy and transparency:

• Activity Category: choose the correct industry group that matches the business registration certificate of the business or household business to avoid rejection of verification.
• Official Account Name: the OA name must comply with Zalo's regulations. It can be the business/household business name on the Business Registration Certificate, a trademark protected by the Intellectual Property Office, or the name of the product/service/project being marketed if it does not fall into the above two cases.
• Introduction: the description should be concise, easy to understand, clearly state the industry, and must not cause confusion for the viewer.
• Avatar: use the official logo or a representative product/service image for easy brand recognition.
• Cover Photo: should be an image directly related to the business's field or products to enhance professionalism.

➞ Click Create OA account.

Step 4: Verify OA

After successfully creating the OA, businesses must proceed with verification within 14 days to complete the registration process. Once verified, the account will be marked with a green tick and can fully utilize features supporting sales, marketing, and customer care on Zalo.

There are three common verification methods:

• Verification by Business or Store Name: applies to businesses, sole proprietorships, stores, or business locations that are legally registered.
• Verification by Protected Brand: applies when the business owns a trademark that has been granted a protection certificate by the Intellectual Property Office.
• Verification by Specific Industry: for businesses operating in regulated industries or using names other than the above two methods.

After submitting the verification documents, the administrator will receive a notification about the review period and results from the Zalo Official Account system. Typically, the response process takes 2-3 business days, but in some cases, it may take longer.

Important Notes:

• Businesses can only be granted an OA if they operate in a legal industry according to Vietnamese law.
• Rejected industries include financial activities that cause confusion or are fraudulent, such as binary options, virtual currency issuance, cryptocurrency trading, bid-auction-style sales, or similar models.
• Businesses in the finance, banking, and insurance sectors are required to verify their accounts before using an OA, including but not limited to activities such as: credit, deposits, securities, e-wallets, payment intermediary services, insurance, insurance agents, and tax services.

To maximize traffic from Zalo OA, you can also check out: Follow-up Effectively, Revenue Naturally Increases: How to "Warm Up" Cold Leads with Email Marketing

Conclusion

In the Vietnamese market, Zalo Official Account is an indispensable tool for businesses to build brands, maintain customer relationships, and boost online sales. In particular, a verified OA not only strengthens trust but also unlocks a full range of features to support effective sales and marketing. Businesses should proceed with registering and verifying their OA today to fully leverage the power of the Zalo platform – a messaging app used daily by tens of millions of Vietnamese people.