Facebook Ads User Guide on GTG CRM

1. Connect Facebook Ads Account

Step 1: Access Account Settings

From the main GTG CRM interface, select Campaigns and then click on Account Settings to connect your ad account.

Account Settings

Step 2: Click Connect Account

Click the Connect Account button.

Step 3: Select Facebook Platform

Choose the Facebook platform to connect.

Platform Selection

Step 4: Select Ad Account

The system will display a list of ad accounts you manage:

  • 1. Select the ad account you want to connect

  • 2. Click Connect Account

Select Ad Account

Step 5: Confirm Successful Connection

Once you see the success notification, your account has been connected.

Connection Successful

2. Create New Campaign

Step 1: Click "Create Campaign"

From the main screen, click the Create Campaign button.

Create Campaign

Step 2: Select Advertising Platform

Choose Facebook and click Continue.

Step 3: Select Campaign Objective

GTG CRM supports 4 main objectives:

Objective Description Suitable For
Engagement Increase post interactions Brand awareness, Community
Traffic Increase website clicks Blog, Landing page
Leads Collect sign-up forms B2B, Consulting Services
Sales Increase sales E-commerce

Campaign Objective

3. Campaign Settings

Step 1: Name Your Campaign

Give your campaign a memorable name for easy management and future searching.

Campaign Name

Step 2: Choose Budget Level

There are 2 options:

  • Campaign Budget Optimization (CBO): Facebook automatically allocates budget across ad sets.
  • Ad Set Budget: You control the budget for each ad set.

Budget Type

Step 3: Select Budget Type

  • Daily Budget: Set a daily spending limit (Recommended)
  • Lifetime Budget: Total budget for the entire campaign

Step 4: Enter Budget Amount

E.g.: 200,000 VND/day

Budget Amount

Step 5: Choose Bid Strategy

There are 3 main strategies:

Strategy Description When to Use
Highest Volume Facebook automatically optimizes Beginners
Cost Cap Set a desired CPA With historical data
Bid Cap Set a bid cap Strict cost control

Bid Strategy

4. Ad Set Setup

Step 1: Name Your Ad Set

Name your ad set to differentiate it from others. Proper naming from the start helps avoid confusion, saves operational time, and supports effective ad scaling.

Ad Set Name

Step 2: Choose Conversion Location

There are 2 main conversion locations:

Website Conversion:

  • Conversions happen on the website.
  • Requires Facebook Pixel installation.
  • Suitable for: E-commerce, website lead forms.

Messenger Conversion:

  • Conversions happen via messages.
  • Suitable for: Consultations, Customer Service, Sales Chat.

Conversion Location

Step 3: Select Pixel (if Website Conversion)

Choose the Pixel that is installed on your website.

Pixel Setup

Step 4: Select Conversion Event

E.g.: Contact, Purchase, Sign Up...

The Facebook Ads feature of GTG CRM will automatically learn and deliver ads to people most likely to perform that specific action, based on behavioral data, interaction history, and signals within the Facebook ecosystem.

Step 5: Set Cost Goal (Optional)

This step allows you to set your desired cost per result (e.g., cost per lead, per sign-up, per order). This is optional and should only be used when you have reliable data from previous campaigns.

When you enter a target cost, Facebook will try to deliver ads to achieve the most results within that cost range, rather than just maximizing the number of conversions.

Cost Goal

Step 6: Set Schedule

  • Start Date: Choose when to start running the campaign.
  • End Date: Choose when to end the campaign.

Schedule

5. Audience Targeting Settings

Method 1: AI Audience (Recommended for beginners)

Let Facebook AI find suitable audiences based on machine learning.

AI Audience

Method 2: Create Custom Audience

Step 1: Select "Initial Audience"

Click this option to build your audience manually.

Audience Targeting

Step 2: Set Geographic Location

  • Select Country: Vietnam
  • You can also target specific provinces/cities.

Step 3: Set Age Range

Choose an age range that suits your product/service. E.g.: 25-55 years old.

Step 4: Set Gender

  • Male
  • Female
  • All

Location and Age

Step 5: Set Language

  • Vietnamese
  • English
  • Or any language suitable for your target customers.

Step 6: Detailed Targeting

Select relevant interests, behaviors, and demographics:

Examples:

  • Beauty Industry: Beauty Care, Spa, Cosmetics
  • F&B Industry: Restaurants, Cuisine, Food Delivery
  • Tech Industry: Startups, Entrepreneurs, SMEs

Detailed Targeting

Interest Targeting

Click Continue to proceed to the ad creation step.

6. Create Ad

Step 1: Name Your Ad

Name your ad to differentiate it from other ads within the same ad set.

Ad Name

Step 2: Select Facebook Page

Choose the Fanpage you want to advertise with.

Select Page

Step 3: Select Post Type

There are 2 options:

Option 1: Use Existing Post

  • Select a post that already exists on your Fanpage.
  • Leverage social proof (likes, comments, shares).
  • Fast and simple.

Post Options

How to:

  1. Click Use Existing Post
  2. Select the post from the list
  3. Preview and confirm

Existing Post

Option 2: Create New Ad

  • Create entirely new content.
  • Customize images, videos, and text.
  • More flexibility in design.

Create New Ad

Fields to fill:

  • Content: Ad text
  • Media: Image or Video
  • Primary Text: Headline
  • Description: Link description

Step 4: Enter Landing Page URL

Enter the URL users will be directed to when they click the ad.

Landing URL

Step 5: Preview Ad

GTG CRM provides a preview screen to check your ad before publishing.

Preview

7. Publish Campaign

Step 1: Review All Settings

Double-check:

  • Campaign objective
  • Budget and bidding
  • Audience targeting
  • Ad content

Step 2: Click "Publish"

Click the Publish button to create your campaign.

Step 3: Wait for Facebook Review

Facebook will review your ad before it goes live (usually 15-60 minutes).

8. Other Campaign Objectives

Traffic Campaign

Objective: Increase website clicks.

Special Settings:

  • Conversion Location: Website
  • Performance Goal: Maximize landing page views

Traffic Goal

Messenger Campaign

Objective: Increase Messenger messages.

Special Settings:

  • Conversion Location: Message destination
  • Performance Goal: Maximize link clicks

Messenger Conversion

Tips for Effective Use

Audience Targeting

  • Start with broad audiences and narrow down based on data.
  • Use AI Audience for your first campaign.
  • Create multiple ad sets with different audiences to test.

Ad Content

  • Prioritize using posts with high existing engagement.
  • Create multiple ad variations for A/B testing.
  • Videos often perform better than images.

Budget

  • Start with a small budget (100-200k VND/day).
  • Let it run for 3-7 days before evaluating.
  • Increase budget gradually as you see results (20-30% at a time).

Tracking

  • Always install the Facebook Pixel on your website.
  • Set up Conversion API for more accurate tracking.
  • Check performance regularly in GTG CRM.

Frequently Asked Questions

Q: Should I choose Campaign Budget or Ad Set Budget? A: If you're new, choose Campaign Budget (CBO) for Facebook to optimize automatically. Once experienced, use Ad Set Budget for more detailed control.

Q: What should the cost goal be? A: Based on your historical data. If you don't have any, leave it blank and run for 1-2 weeks to gather data first.

Q: Should I use an existing post or create a new one? A: If a post already has many likes/comments, use the existing one to leverage social proof. If you want to test new creatives, create a new ad.

Q: Should the audience be broad or narrow? A: Start broad (1-5 million people) to give Facebook enough data to optimize. Then narrow down based on results.

Support

If you need further assistance, please contact:

  • 📧 Email: support@gtgcrm.com
  • 💬 Chat: Within the GTG CRM application
  • 📞 Hotline: 1900-xxxx

GTG CRM - Manage Facebook Ads simply and effectively! 🚀