Agency Optimizing Facebook + Google Ads ROI — From 1 Dashboard

A marketing agency runs ads for 5-10 clients simultaneously , each with campaigns on both Facebook and Google . The result? Every day, they have to open Facebook Ads Manager and Google Ads Console, then compile the data into Google Sheets to report to the clients. This takes 2-3 hours a day just for reporting.

Problems Agencies Encounter When Running Ads

GTG CRM Ads Manager — Facebook + Google Ads in One Place

GTG CRM integrates Facebook Ads and Google Ads into a single dashboard, connecting directly to the CRM for end-to-end tracking.

Detailed Features

1. Comprehensive Dashboard

View the performance of all campaigns on one screen:

• Facebook Ads : Campaign, Ad Set, Ad — reach, impressions, clicks, CPC, CPM
• Google Ads : Campaign, Ad Group, Ad — impressions, clicks, CPC, conversions
• Cross-platform comparison : Facebook vs. Google — which channel is more effective?

2. Creating & Managing Campaigns

Create campaigns directly from GTG CRM:

• Choose your goals (traffic, conversion, lead generation).
• Setup targeting (audience, location, demographics)
• Upload creatives (photos, videos) — in conjunction with AI Image Studio
• Set budget and bidding strategy
• Launch campaign

3. CRM-Connected Attribution

This is the biggest difference compared to using a separate Ads Manager:

```

Click on the ad → Go to the landing page → Fill out the form

↓

Automatically create contacts in CRM.

↓

Tag: source = Facebook Ads, campaign = X

↓

Follow-up staff → Close deal

↓

Report: Campaign X → 50 leads → 10 deals → 200 million in revenue

```

Know exactly which ads are generating revenue , not just clicks.

4. Retargeting from CRM Data

Create a Custom Audience from CRM data:

• Upload a list of customers who have purchased → create a Lookalike Audience
• Customers viewed the landing page but didn't make a purchase → Retargeting Ads
• VIP customers → advertising premium products

5. Automated Report

• Automated reports are sent to clients weekly/monthly.
• Includes: costs, leads, conversion rate, ROI
• Professional report template

ROI Optimization Workflow for Agencies

Step 1: Allocate Your Budget Smartly

Step 2: A/B Testing Creative

In GTG CRM:

1. Create multiple creative variants (AI Image Studio creates them quickly).
2. Run A/B tests on both Facebook and Google.
3. Which creative dashboard will win?
4. Scale budget into creative win

Step 3: Precise Retargeting

```

Customers click on ads → go to the landing page → don't buy.

↓ (data into CRM)

Create a Custom Audience from CRM → Run Retargeting Ads

↓

Customers see the advertisement a second time → make a purchase.

↓

ROI tracking end-to-end

```

Price list

GTG CRM does not charge any additional percentage on your ad budget - you keep 100% of the margin.

##Conclude

Managing advertising across multiple platforms can be time-consuming for agencies to compile data and make it difficult to assess the true effectiveness of each campaign. With GTG CRM, Facebook Ads, Google Ads, and CRM are connected in a single dashboard, allowing for clearer tracking of leads, revenue, and ROI. This enables agencies to optimize advertising budgets faster and focus on delivering tangible results for clients.

Start Now

1. Sign up for GTG CRM → 66,888 free credits
2. Connect your Facebook Ads Account and Google Ads Account.
3. View all campaigns in one dashboard.
4. Optimize ROI with CRM attribution.