The gift industry is always closely associated with holidays, special events, and anniversaries throughout the year. This is a sector with booming demand seasonally, as customers seek out suitable gifts to express their feelings.

Landing page for holiday gifts

However, in reality, many gift shops operate with a short-term mindset: they only start advertising when it's too late. This leads to a series of problems such as inventory shortages, high advertising costs, customers not receiving their orders on time, and ultimately, missed opportunities for significant revenue.

So how can a gift shop not only survive the holiday season but also grow steadily throughout the year? The secret lies in building a year-round sales calendar, combined with an SEO-optimized landing page to attract and convert customers as soon as they start searching for gifts.

Why is it necessary to create a year-round sales plan for gift items?

The gift industry has unique characteristics compared to many other sectors: demand is primarily concentrated around holidays and special events. Consumers typically don't plan too far in advance, but they expect stores to have products readily available and deliver them on time.

If the store only reacts in bursts, the common risks are:

• Sold out: Hot-selling products sell out quickly, and we can't restock in time.
• Advertising costs are rising: The closer it gets to the holidays, the fierlier the competition becomes, causing CPC/CPM to increase.
• Customer disappointment: Orders placed but not delivered on time → poor experience, unlikely to return.

Conversely, when creating a year-round sales schedule, the benefits are clear:

• Proactively maintaining inventory reduces the risk of supply shortages.
• Plan your marketing early and target the insights of each season.
• By building a professional brand, customers will always see you as "present at the right time."
• Stable revenue growth is achieved by fully exploiting each peak season.

Seasonal calendar for selling gifts throughout the year.

Quarter 1 (January – March): Season of festivities and love

• Lunar New Year: This is the period of highest demand for gifts throughout the year. Gift baskets, wine, tea, cakes, and candies are the main products. Not only individual customers, but businesses also need thousands of gift baskets to give to partners and employees.
• Valentine's Day (February 14th): Roses, chocolates, teddy bears, small pieces of jewelry… are popular choices.
• International Women's Day (March 8th): Cosmetics, perfumes, fresh flowers, and accessories are essential products.

This is the "golden season" for the gift industry. Landing pages during this period should emphasize emotional appeal, all-inclusive packages, free gift wrapping services, and a commitment to on-time delivery.

Second Quarter (April – June): Gifts for family & children

• Mother's Day (May): Popular gifts include flowers, delicate jewelry, beauty products, or spa vouchers.
• International Children's Day (June 1st): Toys, backpacks, books, and school supplies are the dominant products.

Content during this phase should focus on family sentiment and gratitude. The landing page needs to integrate AI copywriting to suggest headlines that resonate with parents' emotions, while also emphasizing the safety and meaningfulness of the product for children.

Quarter 3 (July – September): Back to school & Mid-Autumn Festival

• Back-to-school season: This is the time when demand for backpacks, stationery, and school supplies increases significantly.
• Mid-Autumn Festival: Mooncakes, lanterns, and gifts for family reunions become the most sought-after products.

This is the perfect time to implement remarketing. Customers who previously purchased gifts for Mother's Day or Children's Day (June 1st) can be reminded via email, text message, or advertisement to encourage them to return and shop again. The landing page should be designed cleanly, with a lead generation form for reuse in subsequent seasons.

Quarter 4 (October – December): Peak sales season

• Halloween (October 31st): Costumes, accessories, and spooky toys attract young people.
• October 20th & November 20th: Vietnamese Women's Day and Vietnamese Teachers' Day – flowers, cosmetics, scarves, pens, and gifts of appreciation.
• Black Friday – Cyber Monday: A bustling shopping period, dominated by heavily discounted tech products, household goods, and bundled deals.
• Christmas & New Year's Eve: Christmas decorations, wine, and premium gift boxes are the main products.

This is a lucrative quarter for all gift shops. Landing pages need to be SEO-optimized to easily rank high on Google, combined with AI to create attractive promotional content, and have tools to measure conversions directly.

Landing Pages – A Growth Weapon in the Gift Industry

A giveaway campaign, no matter how good the product or how extensive the advertising, will be wasted if it lacks an effective "closing point." That's why landing pages have become such a crucial tool:

• SEO optimization: Helps customers find you when searching for "Christmas gifts for loved ones" or "corporate Lunar New Year gift baskets".
• Conversion optimization: Clearly display combo deals, prices, offers, and a prominent order button.
• Multi-channel integration: Includes registration forms, live chat, and Facebook/Google Ads links.
• Personalize the experience: Suggest products based on the occasion, budget, or recipient.

For example, a landing page for Christmas should have the following structure:

• Main title (H1): “Luxury Christmas Gift Box – Same-Day Delivery”.
• Combo table of 3-4 gift packages with clear images.
• Free shipping, returns, and gift wrapping services.
• Reviewing previous customer reviews helps increase credibility.
• The prominent CTA button reads "Order Now – Delivery Before December 24th".

100+ landing page templates for all industries at GTG CRM

GTG CRM – A complete solution for gift shops

To implement a well-structured year-round sales plan, a store needs not only good products but also effective management and marketing tools.

With GTG CRM, you can:

• Create SEO-optimized landing pages in minutes, with templates available for every holiday.
• Use AI to write optimized headlines, descriptions, and sales content.
• Connect directly with Google/Facebook ads and launch campaigns quickly.
• Manage customers across multiple channels (Facebook, Zalo, Email) on a single platform.
• Automated customer care: holiday reminders, follow-up for forgotten shopping carts, sending discount codes for future purchases.

Conclude

The gift industry is a seasonal business, but if you know how to schedule sales year-round and optimize them with SEO-friendly landing pages, you can turn peak seasons into opportunities for sustainable growth.

Don't wait until the last minute to launch your campaign. Prepare in advance, plan quarterly, and leverage the power of GTG CRM to turn each holiday season into a leap in revenue.