The gift industry is always associated with the holiday seasons, special events and anniversaries of the year. This is a field with a seasonal boom in demand, customers come to it with the desire to choose the right gift to express their feelings.

However, in reality, many gift shops operate with a short-term mindset: only starting to advertise when the water is at their feet. This leads to a series of problems such as lack of inventory, high advertising costs, customers not receiving their goods on time and ultimately missing out on huge revenue opportunities.

So how can a gift shop not only “survive” the holiday season but also grow steadily throughout the year? The secret lies in building a year-round sales calendar, combined with SEO-standard landing page to attract and convert customers as soon as they start looking for gifts.

Why do you need to create a year-round gift sales calendar?

The gift industry has different characteristics compared to many other fields: demand is mainly concentrated on holidays and events. Consumers often do not prepare too long in advance, but expect the store to have the product in stock, delivered on time .

If the store only reacts in batches, the common risks are:

• Sold out: Hot products sell out quickly, not enough time to replenish.
• Increased advertising costs: The closer to the holiday, the fiercer the competition, the higher the CPC/CPM.
• Disappointed customers: Ordered but not delivered on time → poor experience, hard to come back.

On the contrary, when scheduling sales for the whole year, the benefits are very clear clear:

• Proactively stock up on inventory, reduce the risk of out-of-stock items.
• Plan marketing early, hit the insights of each season.
• Build a professional brand, customers always see you "on time".
• Stable revenue growth thanks to fully exploiting each peak season.

Gift sales season calendar in the year

Quarter 1 (January - March): Holiday season & love trade

• Lunar New Year: This is the period when the demand for gifts is highest in the year. Tet gift baskets, wine, tea, cakes, jams, etc. are the main products. Not only individual customers, businesses also need thousands of gift baskets to give to partners and employees.
• Valentine (February 14): Roses, chocolate, teddy bears, small jewelry, etc. are popular choices.
• International Women's Day (March 8): Cosmetics, perfumes, fresh flowers and accessories are indispensable products.

This is the "golden season" of the gift industry. Landing pages in this period should emphasize emotional elements, package combos, free gift wrapping service and on-time delivery commitment.

Quarter 2 (April - June): Gifts for family & children

• Mother's Day (May): Popular gifts include flowers, delicate jewelry, beauty products or spa vouchers.
• International Children's Day (1/6): Toys, backpacks, books, and school supplies are the dominant products.

The content in this stage should explore family affection and gratitude. Landing page needs to integrate AI copywriting to suggest titles that touch parents' emotions, while emphasizing the safety and meaning of the product for children.

Quarter 3 (July - September): Back to school & Mid-Autumn Festival

• Back to school season: This is the time when the demand for backpacks, stationery, and school supplies increases highly.
• Mid-Autumn Festival: Moon cakes, lanterns, and reunion gifts become the most searched for products.

This is a good time to implement remarketing. Customers who have purchased gifts for Mother's Day or June 1 can be reminded via email, text message or advertisement to continue shopping. Landing page should be neatly designed, with a lead capture form to reuse for the following seasons.

Quarter 4 (October – December): Peak sales

• Halloween (October 31): Costumes, accessories, and spooky toys attract young people.
• October 20 & November 20: Vietnamese Women's Day and Vietnamese Teachers' Day - flowers, cosmetics, scarves, pens signs, gifts of gratitude.
• Black Friday – Cyber Monday: A bustling shopping period, technology products, household appliances, and combos are heavily discounted dominate.
• Christmas & New Year's Eve: Christmas decorations, wine, high-end gift boxes are the main items.

This is a "profitable" quarter for all gift shops. Landing pages need to be SEO standard to easily reach the top of Google, combine AI to create attractive promotional content, and have direct conversion measurement tools.

Landing Page - a growth weapon in the gift industry

A gift campaign, even with good products and massive advertising, is still a waste if it does not have an effective "closing point". That's why landing page becomes an important weapon:

• SEO standard: Help customers find you when searching for "Christmas gifts for lovers" or "business Tet gift baskets".
• Conversion optimization: Clearly display combos, prices, promotions, and prominent order buttons.
• Multi-channel integration: Includes registration form, live chat, Facebook/Google Ads link.
• Personalize the experience: Suggest products based on the occasion, budget, or recipient.

Example: A landing page for Christmas should have the following structure:

• Main title (H1): “Luxurious Christmas gift box – Fast delivery within the day”.
• Combo table of 3–4 gift packages with clear images.
• Delivery, return and free gift wrapping policy.
• Review previous customers to increase credibility.
• Prominent CTA button “Book now – Delivery before 24/12”.

GTG CRM - A complete solution for gift shops

To implement a year-round sales schedule in a systematic way, the store not only needs good products but also needs effective management and marketing tools.

With GTG CRM, you can:

• Create SEO-standard landing pages in just a few minutes, with templates available for each occasion holiday.
• Use AI to write optimal titles, descriptions, and sales content.
• Connect directly to Google/Facebook ads, deploy campaigns quickly.
• Manage multi-channel customers (Facebook, Zalo, Email) on a single platform.
• Automate customer care: holiday reminders, follow-up abandoned carts, send discount codes for the next occasion.

Results discussion

The gift industry is a seasonal business, but if you know how to schedule sales throughout the year and optimize with SEO-standard landing pages, you can turn “peak” into an opportunity for sustainable growth.

Don’t wait until the last minute to run your campaign. Prepare in advance, plan each quarter, and leverage the power of GTG CRM to turn each holiday season into a revenue leap.