Year-end sales race: When speed is no longer the only advantage

Boosting Year-End Revenue

The year-end holiday season – Christmas, New Year's Day, and Lunar New Year – is always the busiest time for the retail market. However, the marketing landscape has completely changed in recent years.

Businesses need not only to be faster, but also to understand their customers more deeply and optimize more precisely. As advertising costs escalate, "big discounts" are no longer a magic wand. The key lies in the ability to connect with, nurture, and re-engage existing customers —something many small businesses are still missing out on.

The sales battle is no longer between brands, but between businesses that possess customer data and know how to exploit it more intelligently.

Strategic thinking: from "sales" to "revenue generation system operation"

Over the past 10 years, tactics like Flash Sales, BOGO (Buy Now, Get Now), fixed-price deals, and free giveaways have persisted — but only brands that combine data and automation have managed to maintain positive profit margins.

Successful marketing campaigns now go beyond just advertising; they are about the seamless connection between three layers: data, experience, and measurement.

Data – The key to every sales strategy.

A strategy only works to its full potential when a business understands:

• Who is the most valuable customer group?
• When did they buy, through which channel, and for what reason?
• What makes them come back or leave?

Here, GTG CRM acts as a customer data hub, helping businesses to:

• Consolidate leads from Facebook, Zalo, website, email, and hotline into a single unified location.
• Attach source tracking to know exactly which ads or campaigns are generating sales.
• Automatically categorize customers based on behavior, value, and purchase history.

Instead of launching a mass 50% discount, businesses can personalize offers — for example, sending individual vouchers to groups who made purchases during the previous Christmas season, or suggesting seasonal products to VIP customers.

From "massive discounts" to "value for the right people" – that's a strategic shift for smart businesses.

Experience – a decisive factor in the transition phase.

Customers don't have time to read product descriptions at the end of the year.

They make decisions based on immediate experience: fast-loading websites, concise registration forms, attractive interfaces, and quick responses to messages.

GTG CRM optimizes this experience by:

• Create drag-and-drop landing pages with integrated AI, SEO optimization, and the ability to display forms and chatbots on the same page.
• Unified Inbox: consolidate messages from Zalo, Facebook, Gmail, WhatsApp, etc., so employees can respond immediately.
• Activate Live Chat with AI-suggested answers to ensure no customers are missed during peak hours.

A consistent experience from advertising → landing page → feedback → order is the big difference between a "systematic" business and one that "runs by intuition".

Measurement - Gaining momentum for growth

Without accurate data, businesses are merely "guessing" rather than "operating."

During sales season, speed of decision-making is crucial, but decisions must be based on real data: conversion rates, campaign revenue, profit margins, and repurchase frequency.

GTG CRM provides a marketing, sales, and automation dashboard that helps:

• Businesses can track the effectiveness of each tactic (Flash Sale, Voucher, Gift Set, BOGO) in real time.
• Measure the ROI of each advertising channel.
• Compare performance between branches or sales staff.

From then on, managers no longer have to "guess which campaigns are effective," but can prove it with data.

In-depth analysis: 3 key tactical groups and how businesses can implement them more intelligently.

Year-end sales tactics can be divided into three main groups — and each group becomes more effective with the support of CRM and automation tools.

Group 1 – Immediate Demand Stimulation (Discounts, Flash Sales, Free Shipping)

These are "quick strike" tactics – easy to generate revenue but also easy to erode profits.

Therefore, it is crucial to track each cost unit (CPC, CPA, AOV) and the actual conversion rate on the landing page.

A prime example is the Neiman Marcus brand (USA) – their 24-hour Flash Sale and the power of messaging.

The luxury fashion brand Neiman Marcus once ran a campaign called "Don't hit snooze" – offering discounts of up to 75% for just 24 hours.

This campaign was successful thanks to three factors:

• The message is short, powerful, and action-oriented.
• The time is clearly urgent.
• Email and landing page synchronize images and calls to action.

Results: Email CTR increased 4.7 times, and revenue for one day equaled the total revenue of five normal days.

GTG CRM can help create this campaign with:

• AI Landing Page: Create Flash Sale pages with automatic countdown timers.
• Email Builder AI: compose 3 emails (opening – mid-memory reminder – expiration warning).
• Automation Workflow: After 48 hours, automatically send a "recovery" offer to those who haven't purchased yet.
• Dashboard: Track hourly revenue and conversion rates in real time.

GTG CRM allows businesses to establish a clear funnel: advertising → form → order → CRM.

From there, each click is recorded and converted into specific revenue.

Instead of just looking at "today's orders," businesses can view the entire journey: where the customer came from, how many times they interacted, and whether they returned.

Group 2 – Nurturing and Increasing Value (Loyalty, Vouchers, Remarketing)

The cost of acquiring new customers is always five times higher than the cost of retaining existing customers.

Therefore, after the main sales season, businesses need a series of remarketing and automated customer care programs to turn one-time customers into loyal customers.

A prime example is the Boots brand (UK) – their smart points program.

The pharmaceutical retail chain Boots UK has launched “Health & Beauty Points” – offering £5 for every £30 spent.

But the difference is: they don't just give points, they send personalized emails based on your purchase behavior (for example, "You're about to earn enough points to redeem your favorite skincare product").

Results: The 90-day return rate increased by 63%, and average revenue per customer increased by 27%.

For this campaign, GTG CRM provides:

• CRM Segmentation: Grouping customers by order value, behavior, and frequency.
• Automation Workflow: Send a message/email saying "You have 20 points remaining – expires December 31st".
• CRM Object – Loyalty: accumulate points, redeem rewards, display membership tier in dashboard.
• Remarketing Data: Export "VIP" customer files for re-advertising on Facebook or Google Ads.
• With GTG CRM, businesses don't need a complex platform like Salesforce to run Loyalty programs. Everything is integrated into a single system.

As a result, businesses not only close deals quickly but also build a sustainable customer base, helping to stabilize revenue at the beginning of the year even in a sluggish market.

Group 3 – Building an Emotional Brand (Event, Minigame, Holiday Campaign)

The end-of-year season is not just a shopping season — it's also a season for emotional connection.

Successful businesses are those that know how to transform sales campaigns into brand experiences.

GTG CRM helps:

• AI Content Builder: Create engaging minigame content, festive messages, and inspirational emails.
• Brand Identity Builder: Synchronize visuals, logos, colors, and slogans for each occasion.
• Campaign Reports: measure engagement, traffic, and conversions from these campaigns.

As a result, the brand not only appears in advertisements but also becomes a part of customers' festive memories.

GTG CRM – From marketing platform to revenue generation tool

When marketing and sales systems are integrated, businesses achieve three important things:

• Gain deeper customer insights: every interaction is recorded in the CRM.
• Reduced operating costs: automation replaces manual operations.
• Optimize the customer lifecycle: automated remarketing, upgrades, and reactivation.

GTG CRM is not simply customer management software, but a comprehensive growth operating platform:

• From creating landing pages and advertising content,
• To manage multi-channel messaging,
• And operate an automated customer care system.
• Finally, effectiveness is measured using real data.

Expert Perspective: From Short-Term Campaigns to Long-Term Growth Platforms

An analysis of over 500 retail businesses revealed:

• 72% of businesses increased their ROI by over 25% after implementing CRM and marketing automation.
• 64% stated that CRM helped them reduce advertising costs by segmenting customers more accurately.
• (Source: Statista & GTG internal data 2024)

"The difference between a business that survives and a business that grows is its ability to build a self-operating sales system."

GTG CRM helps SMEs do what was previously only possible for corporations: see the entire customer journey, automate touchpoints, and optimize every dollar spent on marketing.”

Conclusion: The age of data and speed of adaptation.

The end of the year is a golden time – but also a harsh test for every business's marketing capabilities.

While many brands still chase short-term promotions, leading businesses understand that:

"Retaining customers after the sales season is what truly generates profit."

And to achieve that, they need a platform like GTG CRM – where all data, campaigns, and processes are seamlessly connected, enabling smarter sales, better customer care, and more accurate measurement.